This course provides comprehensive skills in the principles and practice of marketing along with the applied and creative aspects of multimedia production. An emphasis on e-business and e-marketing is complemented by a thorough grounding in the related practical areas of web development, video production and promotional CD/DVD authoring.

Year 1
HDMD101 Design for Multimedia 1
HET113 The Internet and WWW 1
HBM110 The Marketing Concept
HMB110 Quantitative Analysis A
HDMD102 Design for Multimedia 2
HBM220 Market Behaviour
HBM222 Marketing Planning
Choose ONE of:
   HET123 The Internet and  WWW 2
   HET222 Digital Video and Audio

Year 2
HET213 User Experience Design
HET215 Multimedia Applications
HBQ229 Marketing Research
Choose ONE of:
     HBE110  Microeconomics  
     HBH110  Organisation and Management  
     HBL111  Law in Global Business  
     HBM270  eBusiness
     HBM271 Customer Relationship Management
Choose TWO of:
     HET208  3D Animation and Special Effects
     HET332  Interactive Multimedia
     HET123  The Internet and WWW 2
     HET222  Digital Video and Audio
Choose TWO of:
     HBC110  Accounting for Success  
     HBL222  Marketing Law
     HBM223 Transnational Marketing
     HBM272  eMarketing
     HBL111  Law in Global Business
     HBM270  eBusiness  
     HBM271 Customer Relationship Management

Year 3
HET401 Multimedia Project 1
HET407 Multimedia Technology
HBM330 Marketing Innovation Management
HBM341 Business Strategy
HET402 Multimedia Project 2
Choose ONE of:
     HBL222   Marketing Law
     HBM272  eMarketing
     HBM331  Services Marketing and Management
     HBM333  Communications Strategy
     HBM339  Transnational Business Practices
Choose ONE of:
     HET123   The Internet and WWW 2
     HET208   3D Animation and Special Effects
     HET332   Interactive Multimedia
     HET324  Media Theory, DVD & Compositing  
Choose ONE of:
     HBL222   Marketing Law  
     HBM271  Customer Relationship Management
     HBM333  Communications Strategy
     HBM370  e-Commerce Strategy

Malaysian students are required by the Ministry of Higher Education to successfully complete the Compulsory Subjects (Mata Pelajaran Wajib) prior to graduation.

Marketing, e-commerce consulting, market research, customer relationship management, advertising, product/brand management, digital media production, web design, video production.

Local Students
International Students

Business Development and Communications Department
Swinburne University of Technology Sarawak Campus
Jalan Simpang Tiga
93576 Kuching
Sarawak Malaysia

General line: +60 82 416353
Course enquiry line: +60 82 415353
Fax: +60 82 428353
Email: info@swinburne.edu.my