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Bachelor of Commerce (Marketing)

KPT/JPS (BCMK140) 10/15

Total Fee*



Malaysian students: RM19,520 annual
International students: RM23,600 annual

3 Years

Mar, Aug. Sepb

*The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each term, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

b Degree intake for Swunburne Foundation Studies, Year 12, STPM, A Level or equivalent.

This degree provides a thorough understanding of business principles specific to marketing. Students are taught the significance of marketing in the wider business context. The course explores how business results are achieved through the development and endorsement of a strategic customer focus. Students learn about buyer behaviour, marketing metrics, planning, branding, advertising and market research. 


In addition to the university’s graduate attributes, Bachelor of Commerce (Marketing) graduates will be:

  • knowledgeable in all aspects of marketing, so as to effectively manage customers
  • able to evaluate marketing alternatives and to confidently propose effective and creative business solutions
  • able to communicate and apply business solutions in a credible, articulate and confident manner to various stakeholders
  • cognisant of the social, legal, ethical and global complexities in marketing

For completion of the Bachelor of Commerce (Marketing) students are required to complete a total of 24 units of study (300 credit points) consisting of: 

  • A Marketing professional major consisting of 16 units (200 credit points); and
  • Eight (8) additional units that can be undertaken either as a co-major (8 units), two minors (4 units each), or pathways credit; and
  • The not-for-credit unit, HBG0004 Careers in the Curriculum
Students may select co-majors or minors subject to timetable availability.


Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two terms during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.



Marketing degree can open up a world of exciting and varied career opportunities in a wide range of fields, including services marketing, advertising, public relations, product and brand management, business development, events and promotions, e-marketing, communications, market research and analysis, direct marketing and international marketing.

Apply for this course by following the step-by-step process from the links below.

English Language Requirements

Academic Entry Requirements


Course enquiry line: +60 82 415353
Fax: +60 82 428353

Visit our Events page to see when we are visiting your area.

A range of scholarships are available to local (Sarawakian, Sabahan & West Malaysian) and International students either at commencement or on the continuation of a course.