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YBhg Tan Sri Effendi Norwawi
Chairman of Bloomberg TV Malaysia

YBhg Tan Sri Effendi Norwawi (Malaysian, aged 66) is currently the Chairman of Bloomberg TV Malaysia. Bloomberg TV Malaysia will combine the unrivalled resources of Bloomberg with locally produced quality content to deepen and broaden coverage of Malaysia’s vibrant business scene. This first-of-its-kind business channel will fill a gap in the marketplace for high-quality, market-moving business news, where updates on the country’s economic and business performance will be potentially seen by 340 million homes worldwide. Bloomberg TV Malaysia’s mission is to be the enabler for growth of investment and business in the country and inspiring the individual business person.

Effendi was most recently the Executive Chairman of Encorp Berhad, the company he founded in 1995 and listed on the main board of the KLSE in February 2003, which he recently divested.

Effendi was the winner of the Outstanding Entrepreneurship Award in conjunction with Enterprise Asia’s Asia Pacific Entrepreneurship Awards 2012. Following that, he won the Brand Laureate Award for The Most Eminent Brand Iconic Leadership Category. He was also announced the HR leader of the Year Award (Silver) in conjunction with the Malaysia HR Awards 2011.

Effendi holds a Bachelors of Arts (Hons) majoring in Development Administration from the University of Tasmania. He was also conferred an Honorary Degree of the Doctor of Law from the same University in October 2000. He was made Adjunct Professor under the Faculty of Business at the University of Tasmania in November 2008.
In September 2013, Swinburne University appointed Effendi as Adjunct Professor within the Faculty of Business and Design in recognition of his well-established success in Business and Property Development

Effendi was a member of Federal Parliament from 1999 to 2004 and later a Senator in the Upper House of Parliament (2006 to 2011). He was Federal Minister in Agriculture (1999–2004) during which time he initiated the modernization and commercialization of agriculture. His last post in Cabinet was the Minister in the Prime Minister’s Department in charge of Economic Planning Unit (EPU) (2006- 2008).

During his tenure as the Minister of Economic Planning Unit, he initiated the National Implementation Task Force (NITF), the National Implementation Directorate (NID) and National Economic Action Council (NEAC) to accelerate the implementation of high impact national projects. He was also principally involved in coordinating the master planning of the five (5) corridor developments in the country. He was appointed as Joint-Chairman with Minister Mah Bow Tan of Singapore for the Malaysia – Singapore Coordination Committee to facilitate the development of the Johor Corridor, Iskandar Regional Development Authority. Effendi also served as a state assemblyman (ADUN) in Sarawak for nine years (between 1991 to 1999). He retired from politics in 2008.

Previous to that Effendi was Executive Chairman of Sarawak Economic Development Corporation (SEDC), which he led for 15 years (1981–1995). During his time the SEDC won the Chief Secretary to the Government's Quality Award and the prestigious Malaysian Prime Minister's Quality Award. He was the Chairman of Bank Utama (now part of the RHB Banking Group) between 1990 and 1995 during which time he led its turnaround into one of the major banks in Malaysia then. He founded ntv7, the private free-to-air TV channel that he has also since divested.

Effendi is an active sportsman who loves golf, tennis and aikido. He enjoys movies, music, singing, and is a guitar enthusiast. He is married to Puan Sri Tiara Jacquelina, Malaysia’s renowned Film and Stage musical Producer and actress.