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Factors Influencing Users’ Adoption and Resistance Toward Mobile Parking System in Kuching

Faculty of Business and Design
Master of Business Administration (International)

Factors Influencing Users’ Adoption and Resistance Toward Mobile Parking System in Kuching
Innovations in mobile application technology are continuously impacting consumers’ daily life activities, including mobile parking system app for searching parking space. Since the parking system is a very new concept for the people in Kuching, there is a need to understand on consumers’ adoption intention of the Kuching people. Therefore, this study aimed to understand the factors that may affect the adoption and resistance behaviours of consumers in Kuching toward mobile parking system. This study is adopting a quantitative research approach and based on TAM theory and CPM theory. An online survey is collected from 143 respondents in Kuching. From the findings, the study found perceived usefulness is the strongest important indicator of the consumers’ adoption in Kuching context because of its significant influence toward behaviour intention. The finding contributes in theory by applying the intrusion perspective from the users. Furthermore, the finding is useful for stakeholders involved in the parking service in Kuching.

Keywords: Hanfu cultural consumption, consumer culture theory, cultural taste pattern

Author: Yeo Lii Kheng
Publication year: 2018