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Swinburne University of Technology Sarawak Campus

Dr. Stanley Nwobodo

Lecturer in Marketing
BCom (International Business), MBus (Swinburne), PhD (SUTS)

Faculty of Business, Design and Arts

Fax No:+60 82 260 815
Room No: B329
Email: snwobodo@swinburne.edu.my

Biography

Stanley is currently a lecturer at the Faculty of Business, Design & Arts. He obtained both his Bachelor of Commerce (International Business and Human Resource Management), and Masters from Swinburne University. His doctoral study was on Malaysia medical tourism industry where he specifically examined the behaviour of medical tourists visiting Malaysia, and their intention to revisit and recommend the country to others seeking medical tourism abroad. Stanley has also developed passion in research for understanding the behaviour of medical tourists, and the destination branding factors that influence such decision. Outside of academia, Stanley plays a prominent role in the development of debate in the local community, by adjudicating, organising events and training upcoming students in debates and public speaking.

Research Interests

Destination branding, Medical tourism, Event destinations
    

Teaching Areas

Marketing Insights, Digital Marketing, Global Logistics
 

Awards

Highly Commended, Vice Chancellor’s 2016 Community Engagement Award

Professional Membership

Golden Key International Honour Society
  • Research Outputs

Research Outputs

  • Journal Article: Nwobodo, S, Ngui, KS & Voon, ML 2020, ‘Business Event Destination Determinants: Malaysia Event Organizers’ Perspective’, Event Management, 24(1), 113-126.
  • Journal Article: Ohueri, CC, Nwobodo, S, Enegbuma, WI & Habil, H 2019, ‘Promoting Malaysia medical tourism through MyCREST oriented retrofitted hospitals’, e-Bangi, 16(8), 1-12.
  • Conference Proceeding: Nwobodo, S, Vieceli, J, Chaudhry, AA & Lee, MH 2019, ‘Influence of destination branding on medical tourists’ behaviours in Malaysia’, Proceedings of the 2nd International Conference of Health-Oriented Tourism & Hospitality (ICoHOTH), Malaysia.
  • Conference Proceeding: Nwobodo, S, Ngui, KS & Voon, ML 2016, ‘Exploratory study of factors influencing Malaysian and Singaporean event organisers’ selection of business event destinations’, The First Business and Management Conference 2016, New Era College, Malaysia.