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Staff Profile

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Mr. Samuel Liau Yee Hong

Lecturer
Bachelor of Design (Multimedia Design), Masters of Managerial Psychology

Faculty of Business, Design and Arts

Office No:+60 82 260 998
Fax No:+60 82 260 815
Room No: B211
Email: SLiau@swinburne.edu.my
Google Scholar

Biography

Mr. Samuel Liau is a lecturer in Multimedia Design in the Faculty of Business, Design & Arts at SUTS. He graduated from SUTS in 2012 with a Bachelor degree in Multimedia Design, and went on to spend a year in training at Sydney, Australia, focusing on TV & media production. After which he came back to Malaysia to pursue his Masters in Managerial Psychology at Help University. He is excited about combining these learning experiences from different environments and perspectives to produce creative works that communicates powerful messages to audiences. In joining SUTS, he is interested to further research visual storytelling as a communication tool in engaging people to associate with a certain brand identity.

Research Interests

Visual storytelling and brand communication

  • Research Outputs

Research Outputs

  • Journal Article: Liau, S.Y.H., Sim, C.H. and Tan, K.T.L., (2019). Innovative use of digital badges to motivate students at higher education: current insights and avenues for further research. International Journal of Quality and Innovation, 4(3-4), pp.167-188. Available at: https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2019.105760