Mr. Samuel Liau is a lecturer in Multimedia Design in the Faculty of Business, Design & Arts at SUTS. He graduated from SUTS in 2012 with a Bachelor degree in Multimedia Design, and went on to spend a year in training at Sydney, Australia, focusing on TV & media production. After which he came back to Malaysia to pursue his Masters in Managerial Psychology at Help University. He is excited about combining these learning experiences from different environments and perspectives to produce creative works that communicates powerful messages to audiences. In joining SUTS, he is interested to further research visual storytelling as a communication tool in engaging people to associate with a certain brand identity.
Visual storytelling and brand communication
Journal Article: Liau, S.Y.H., Sim, C.H. and Tan, K.T.L., (2019). Innovative use of digital badges to motivate students at higher education: current insights and avenues for further research. International Journal of Quality and Innovation, 4(3-4), pp.167-188. Available at: https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2019.105760