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Staff Profile

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Dr. Irving Ting Shou Hui

Lecturer in Business, Marketing and Accounting
CAT (Sunway), ACCA (Sunway), CMBA (Unimas), PhD (Swinburne) HRDF TTT, Google Data Analytics Professional, Unit Trust Consultant

Faculty of Business, Design and Arts

Fax No:+60 82 260 815
Room No: B335
Email: [email protected]
Google Scholar  ORCID

Biography

Dr. Irving Ting is a Lecturer in Business within the Faculty of Business, Design and Arts. He holds a PhD in Behavioral Finance and possesses extensive experience across the accounting and business sectors.

His academic contributions include active involvement in ministry-funded grants, as well as a strong record of publications in peer-reviewed journals.

In addition to his academic work, he maintains a robust professional portfolio. He serves as a business partner to several educational centres and provides financial consultancy services for financial products. He is also a certified HRDF Train-the-Trainer (TTT) and a Certified Google Analytics Professional.

Research Interests

Marketing, Consumer Behaviour, Behavioral Finance, Tourism, Service

Teaching Areas

Business, Marketing, Accounting, Economics

Reviewer

  • Journal of Entrepreneurship and Innovation in Emerging Economies
  • Global Business and Organizational Excellence

Research Grants

2024: “Community-Based Tourism Sustainable Development (CBTSD): Developing a Blueprint for Rural Homestay Community in Sarawak”, Tourism Research Grant, Ministry of Tourism, Creative Industry & Performing Arts Sarawak (MTCP), (Associate Investigator), (MYR 150,000.00).

2022: “Sustainable Tourism Development: Community-Based Tourism Value-Added Programs as the Vehicle for Socio-Economic Enhancement”, Tourism Research Grant, Ministry of Tourism, Creative Industry & Performing Arts Sarawak (MTCP), (Associate Investigator), (MYR 100,000.00).

International Awards

  1. Gold Award (Research and Discovery): Lim, T. Y., Voon, W. T., Lim, R. T. H., Lim, B. C. Y., Ting, I. S. T., & Wasudawan, K. (2025, August). Virtual Journeys Real Impact: Bridging Rural Community-Based Homestays and Global Tourists through Digital Innovation, UNIMAS Innovation and Technology Exposition 2025 (InTEX25), Kuching, Sarawak.
  2. Silver Award, Massive Open Online Course (MOOC) Competition, International E-Content Development Competition 2025, Universiti Teknologi MARA (UiTM). Title: Enhancing Student Engagement through a Practice-Driven MOOC on Project Management Essentials.
  3. Best Commended Paper Award, 5th International Conference on Responsible Tourism and Hospitality (ICRTH), Lyceum of the Philippines University, 2025 – Cavite, Philippines.
  4. Gold Award in MOOC Competition, International e-Content Development Competition August 2024. Title: Constructivist Blended Learning Environment: Innovations in Fostering Understanding and Engagement in Post-pandemic University Students.
  5. Best Paper Award: Ting, I.S-H et al. (2023). Reimagining Travel Experiences: SMART-PLS Empowered Strategies…, 4th International Symposium on Applied Structural Equation Modeling, Kuching.
  6. Best Presenter Award: Ting, I.S-H (2023). Reimagining Travel Experiences…, 4th International Symposium on Applied Structural Equation Modeling, Kuching.
  7. Best Paper Award: Lim, B. C-Y. et al. (2023). Sustainability Rural Community-Based Homestay…, ICRTH 2023, Bogor, Indonesia.
  8. Award of Excellence, Emerald - ICRTH 2023 Research Award: Lim, B. C-Y. et al. (2023). Sustainability Rural Community-Based Homestay…, Sarawak.
  9. Silver Award (Research and Discovery): Wasudawan, K. et al. Branding Rural Homestay Destinations…, UNIMAS InTEX23.

Research Outputs

Ting, Irving Shou Hui (2026). Psychological ownership of borrowed money and its impact on borrowing: a multi-study experiment. Swinburne. Thesis. https://doi.org/10.25916/sut.31368136.v1

Hui, T. I. S., Tee, N. E., Abdul, E. N. F. B., & HUA, C. (2025). The Double-Edged Sword of Convenience: Decoding Youth Intentions to Embrace Buy-Now-Pay-Later in Sarawak. International Journal of Service Management and Sustainability, 10(1), 136–156.

Wee, G. W. E., & Hui, I. T. S. (2024). Harnessing Disruptive Technologies for Agricultural Revolution: A Systematic Literature Review on Impact and Sustainability. International Journal of Business and Technology Management, 6(1), 413–424.

Ena, G. W. W., & Hui, I. T. S. (2024). Decoding agripreneurship: Understanding the factors that shape entrepreneurial intentions in agriculture. Journal of Agribusiness, 12(1), 72–82.

Wee, G. W. E., & Ting, I. S. H. (2023). Development of smart farming technologies in Malaysia—insights from bibliometric analysis.

Conference Proceeding

Devanthran, H., Wee, G. W. E., Ting, I. S. T., & Andam, J. L. (2019, October). Factors Affecting the Purchase Decision on Selective E-Hailing Services as Perceived By Selective Customers in Kuching. Presented at International Conference on Industry 4.0, Kuala Lumpur, Malaysia. E-ISBN: 978-967-17333-0-1.