KUCHING – Swinburne University of Technology Sarawak Campus’ Entrepreneurship Hub, in collaboration with Mango Media Borneo, recently hosted a high-impact workshop titled “2026 Xiaohongshu NEW Ways to Play”, marking the first-ever visit to Sarawak by the official Xiaohongshu (Red Note) team from China.
Held on 22 January 2026 under the newly launched Mango Space initiative – a strategic collaboration designed to groom the next generation of “mediapreneurs” directly from campus – the workshop was a resounding success. The session reached full capacity, with all 50 seats filled by a diverse mix of eager entrepreneurs, industry managers, university staff, and students.
The workshop offered attendees a rare opportunity to gain direct insights from industry heavyweights, including Jeson, the Overseas Marketing Channel Lead who specialises in the Xiaohongshu global ecosystem, and Fu Shan, a specialist Xiaohongshu Customer Asset Growth Marketer.
The comprehensive half-day session provided a deep dive into navigating the rapidly evolving landscape of social commerce. The agenda covered six critical areas tailored specifically for the Malaysian market:
- Marketing Masterclass: A guide for Malaysian brands to go from “Zero to Viral”
- Growth Strategies: Securing the coveted “Blue Checkmark” verification
- Content Cultivation: Techniques to double traffic through viral content creation
- Influencer Collaboration: Utilising the “Dandelion” platform to identify the right promoters and avoid pitfalls
- Lead Generation: Leveraging “Spark Ads” to precisely target Malaysian prospects
- Policy Updates: Exclusive welfare policies from official service providers
Dr Gabriel Wee Wei En (third from left) presenting a souvenir to Jeson (third from right). Also seen are (from left) Chew Heo Lee, Chairman of Sarawak E-Commerce Association; Ronald Ng, Director of Marketing, Mango Media Borneo; Michael Chai, Chief Executive Officer, Mango Media Borneo; and Bridget Chai, Director of Operations, Mango Media Borneo.
Dr Gabriel Wee Wei En, Chief of the Entrepreneurship Hub at Swinburne Sarawak, highlighted the strategic importance of this collaboration.
“This workshop is more than just a seminar; it is the inaugural step for ‘Mango Space’, our joint initiative to bridge the gap between academic theory and the fast-paced world of digital media entrepreneurship. By bringing global platforms like Xiaohongshu directly to our campus, we are equipping our students and local businesses with world-class tools to compete in the digital economy,” said Dr Wee.
“This initiative is deeply aligned with Swinburne’s Ad Astra 2030 vision, which commits us to producing future-ready graduates and fostering genuine industry connections that drive real-world impact. We are not just teaching entrepreneurship; we are building an ecosystem where it thrives,” he added.
The “2026 Xiaohongshu NEW Ways to Play” workshop serves as the first in a series of January programs under Swinburne Sarawak’s Entrepreneurship Hub, setting a strong momentum for the year ahead as the university continues to solidify its position as a nexus for innovation and industry integration in the region.
For more information on Swinburne Sarawak, visit its website, Facebook page (@swinburnesarawak), Instagram page (@swinburnesarawak), LinkedIn page (Swinburne University of Technology Sarawak Campus), X page (@Swinburne_Swk), TikTok page (@swinburnesarawak), YouTube channel (Swinburne Sarawak), or Xiaohongshu page (@SwinburneSwk).