Swinburne University of Technology Sarawak Campus

2-Day Google Ads Fundamentals Certification Workshop

Swinburne University of Technology Sarawak is pleased to offer the first 2-Day Google Ads Fundamentals Certification (official Google syllabus and conducted by certified regional Google trainer) in Kuching, Sarawak. The intake in February 2019 of this world-class executive training programme is now open for registration. Seats are limited.

ClickAcademy Asia (CAA), a partner of Swinburne University of Technology Sarawak will be delivering this Google Ads Fundamentals Certification course. CAA is a leading regional digital marketing training provider and an official Google Partner Academy in Singapore and Malaysia.

This course fee is fully HRDF claimable. The programme is designed to give you a good foundation, better understanding and learn the best practices of Google Ads Fundamentals. You will be guided through a mix of presentations, case studies, practice techniques, class discussions and role play activities.

At the end of Day 2, participants will be prepared to undertake the Google Ads Fundamentals Certification Exam (90 minutes).

  • Google Ads Fundamentals Certification Exam is an exam offered by Google to prove that an individual has mastered Google advertising and stay up to date on Google’s best practices.

Upon completion, you will receive two certificates:

  • Certificate of Competency – “2-Day Google Ads Fundamentals Certification” from Swinburne University of Technology Sarawak and ClickAcademy Asia
  • Certificate of Google Ads Fundamentals Certification from Google upon completion and passing of the exam on Day 2

Why You Should Attend This Course:

The 2-day Google Ads Fundamentals is a comprehensive Google Ads course that covers topics from basic setup and configuration, to keyword list optimization and conversion optimization.

The Google Ads Fundamentals course covers AdWords 101 on Day 1, and AdWords 201 on Day 2. Participants will take the Google Ads Fundamentals Certification Exam at the end of Day 2.

Google Ads 101 lays the groundwork for a successful search engine marketing (SEM) campaign. It equips participants (even those who are just getting started) with a better understanding on how the Google Ads system works, how campaigns should be structured, and how keyword lists and ads are developed. It also explains analytics, conversion tracking, advertising options and billing cycle.

Google Ads 202 expands on the 101 class by explaining how to optimise the campaigns for maximum performance. It also introduces the Google Display Network (GDN) to expand your campaign beyond search. Participants will also learn how to use My Client Center (MCC) to manage multiple AdWords account.

At the end of this course, participants will undertake a 2-hour Google Ads Fundamentals certification exam.

Note: Participants are required to bring their own laptop for hands on exercises and online exam


  • 2 days


  • RM 1,955/pax
  • HRDF  Claimable

Dates and Venue

  • 21 – 22 February 2019 (9am – 5pm)
  • Swinburne University of Technology Sarawak Campus

By reason of the Services Tax Act 2018 and/or any applicable law, Services Tax or tax of similar nature is imposed on the Services, the Purchaser undertakes to pay the Service Tax as imposed within seven (7) days upon demand by the Vendor PROVIDED ALWAYS THAT the relevant invoice(s) in compliance with the Services Tax Act 2018 and/or any applicable law shall be issued by the Vendor to the Purchaser prior to the payment of the Service Tax. The Purchaser agrees and confirms that the Vendor shall not under any circumstances be liable for Service Tax and it shall always be the duty of the Purchaser to pay for the Service Tax and the Purchaser undertakes to indemnify and keep the Vendor indemnified in respect of any loss, penalties claims or expenses incurred as a result of the Purchaser’s default in payment of the Service Tax or any part thereof within the stipulated period.

Course details

– Target beneficiaries, course objectives and course content.

Target beneficiaries

Marketers or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Course objectives

Participants will be able to:

  • Set up a Google Ads account and start your first Google Ads campaign
  • Structure your campaign, keyword list, ad groups, and ads
  • Optimize your campaign to improve conversions, traffic or other campaign objectives
  • Use the Google Display Network for advertising
  • Apply intermediate optimization techniques
  • Self-diagnose and troubleshoot campaign problems
  • Use other bidding options like conversion optimizer or CPM bidding
  • Manage Google Ads account with My Client Center and Google Ads API
  • Take the Google Ads Fundamentals exam

Course content

Participants are required to attend all 2 days of the programme, which focus on specific training skillsets. The topics covered during the programme include:

Day 1: AdWords 101

Introduction to online advertising & Google AdWords

  • Types of online advertising
  • Basics of pay-per-click advertising
  • Introduction to AdWords
    – Features 
    – Benefits 
    – Basic terminology

Understanding AdWords Auction

  • How does it work
  • Ad Rank and Quality Score

Structuring Your Account for Success

  • Creating an account
  • AdWords account hierarchy
  • Examples of account structure

Researching Keywords

  • Building a keyword list
  • AdWords Keyword Tool
  • Keyword match types including negative keywords

Writing Great Text Ads

  • Components of AdWords text ads
  • Ad editorial policies
  • Best practices for compelling ads

Setting Up Your First Campaign

  • Creating a campaign, step-by-step
  • Devices – computers, tablets and mobile
  • Location and languages
  • Bidding and budgeting
  • Ad settings
  • Leveraging ad extensions
  • Location extensions – location, call, sitelinks and others

Split Testing and Campaign Experiments

  • Types of tests and how to run tests
  • AdWords Campaign Experiment

Day 2: AdWords 201

Understanding Bidding Types

  • CPC, Enhanced CPC, CPM, & CPA, Bid Adjustments

Campaign Bid Adjustments

  • Location, Ad Scheduling & Device

Introduction to Display Advertising

  • Moving beyond Search
  • Building awareness with display advertising

Google Display Network (GDN)

  • How does the GDN works?
  • GDN targeting
  • Measuring success

Creating Display Ads

  • Display ad types
  • Display ad builder

Overview of Display Targeting

  • Contextual, Placement, and Topic targeting in more detail
  • Targeting audiences with remarketing
  • Creating a remarketing campaign

Using the My Client Center (MCC)

  • Overview of the My Client Center
  • Linking client accounts to My Client Center
  • Reporting in My Client Center

AdWords Fundamentals Certification Exam

  • A certification in AdWords demonstrates that you’ve mastered Google advertising best practices and stay up-to-date on Google’s best practices

How to register

– Entry requirement and application process.

Entry requirement

As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along your laptop for the entire duration of the course for hands on exercises and online exam.

Application process

To apply for this course, please fill this online registration form.

For more enquiries, please contact us at 082-260636 or email to sutsshortcourses@swinburne.edu.my.