N/321/6/0254 | MQA/SWA13975 (26.10.2027)
The Bachelor of Media and Communication is structured around clear career pathways, preparing you for roles in digital content, audience engagement, and platform-based communication. From the start, you develop capabilities in storytelling, media systems, and content strategy, with a strong focus on how communication is created, distributed, and experienced across digital environments.
The programme combines conceptual understanding with hands-on, industry-aligned practice, enabling you to design content that is not only produced—but structured for engagement, interaction, and impact.
You can shape your direction through defined study pathways, including:
Each pathway supports different career trajectories across digital media, content production, and communication industries.
By combining your major with a strategically selected minor in UX/UI Design, you follow a defined career pathway and graduate with a targeted portfolio aligned to roles such as:
For example:
Students also benefit from access to industry-standard tools, including Adobe Creative Cloud, supporting the development of professional, portfolio-ready outcomes.
INTAKES
March, September
DURATION
3 years
Course structure:
To qualify for the Bachelor of Media and Communication, students complete 300 credit points, structured to support a clear career pathway aligned with contemporary media industries. The course is organised as follows:
By structuring your studies in this way, you move beyond a general media degree and graduate with a clear professional direction:
MDA10001 Introduction to Media Studies
Develop foundational understanding of media systems, cultural contexts, and the role of media in shaping society.
MDA10008 Global Media Industries
Explore global media ecosystems and industry practices across content creation, regulation, and communication.
MDA10012 Communicating with Data
Learn how to interpret, analyse, and communicate data within contemporary media environments.
MDA10018 Content Creator Lab
Build practical skills in audio, visual, and video content production for digital platforms.
MDA10015 Social Media Strategy
Develop strategies for managing platforms, audiences, and content ecosystems.
MDA10013 Digital Self and Digital Communities
Understand identity, engagement, and community formation in digital environments.
MDA20014 Media and Social Impact
Design media content that drives communication, influence, and behavioural change.
MDA20028 Business of Media and Entrepreneurship
Explore business models and economic structures within contemporary media industries.
JOU20007 Interactive Storytelling
Create multimedia narratives across platforms using industry-relevant tools and formats.
MDA20026 Media Analytics and Visualisation
Apply data-driven approaches to audience analysis and content optimisation.
MDA30012 Researching Social Media Publics
Use research methods to analyse digital audiences and platform behaviours.
MDA30021 Social Media Industry Project
Deliver a real-world industry project integrating strategy, production, and engagement.
This pathway integrates the Social Media major with the following Journalism units:
JOU10004 Transforming Journalism in the Digital Era
Examine how journalism is evolving across digital platforms and media ecosystems.
JOU10008 The Journalist’s Toolkit
Develop core journalistic skills in research, writing, and content production.
JOU20006 Media, Law and Ethics
Understand legal frameworks and ethical considerations in media and journalism practice.
JOU30012 Live Journalism Lab
Produce real-time news and media content in live and simulated newsroom environments.
JOU30009 Video Documentary Project
Create long-form documentary content, integrating storytelling, production, and critical analysis.
Students complete additional units from areas such as:
These allow further customisation of your career pathway and portfolio direction.
* The indicative course fees shown here apply to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
* All prices exclude Sales and Service Tax (SST), and are subject to SST where applicable.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
Apply for this course by following the step-by-step process from the links below.
By developing expertise in Social Media or Social Media and Journalism, and extending your pathway with a minor in UX/UI Design, you graduate with a targeted portfolio aligned to roles such as:
Each pathway is designed to align your skills in content creation, storytelling, and audience engagement with real-world industry expectations—so you graduate job-ready with a clear professional identity.
