It’s not WHAT you say, but HOW you say it.

It’s not WHAT you say, but HOW you say it.

Bachelor of Media and Communication

N/321/6/0254 (26.10.2027) | MQA/PSA13975

The Bachelor of Media and Communication program help students develop key skills in professional communication and media content creation. With strong industry connections, the program links theoretical knowledge with practical, experiential learning relevant to the ever growing areas of media and communication.

Students will also benefit from Swinburne’s partnership with Adobe which gives you free access to the Adobe Creative Cloud while studying.



3 years

Course details

Course structure

For the completion of the Bachelor of Media and Communication, students are required to complete a total of 24 units (300 credit points) consisting of:

  • Four [4] Core units (50 credit points)
  • Eight [8] Social Media Major (100 credit points)
  • Twelve [12] Component units (150 credit points) comprising of a/an co-major, advanced minor, minor/s and/or electives

Units of study

Core units

  • COM10007 Professional Communication Practice
  • MDA10008 Global Media Industries
  • JOU10007 Media Content Creation
  • MDA10001 Introduction to Media Studies

Social Media Major

  • MDA100006 Innovation Cultures: Perspectives on Science and Technology
  • MDA20009 Digital Communities
  • MDA20025 National Media in a Globalised World
  • MDA20003 Networked Selves
  • MDA20011 Sports / Advertising / Media
  • MDA30017 Media Analytics and Visualisation
  • MDA30007 Media and Communication Project B
  • MDA30012 Researching Social Media Publics

Social Media Minor Units

  • MDA100006 Innovation Cultures: Perspectives on Science and Technology
  • MDA20009 Digital Communities
  • MDA20003 Networked Selves
  • MDA30012 Researching Social Media Publics

Component units

Students are required to undertake 12 components units from Communication Design, Motion Design, Marketing, Management, International Business, Entrepreneurship and Digital Marketing.

Fees & scholarships


Malaysian students
RM24,960 annual
International students
RM31,600 annual

* The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.


At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.

Find your scholarship

Entry requirements


Apply for this course by following the step-by-step process from the links below.

Entry Requirements

Assess your eligibility for entry to Swinburne Sarawak.

English Requirements

Find out more about English language requirements.

Career opportunities

Graduates may seek employment in a wide range of positions such as content creator, creative industry professional, social media analyst, brand manager/strategist/consultant, communication manager, public relations manager and marketing executive.

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