Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.
The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
- Course objectives, course outcomes, course structure, units of study, career opportunities and professional recognition.
The Bachelor of Business (Marketing) allows students to develop advanced marketing and managerial skills essential for a career in the area of marketing. The marketing major is designed to prepare individuals to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives.
Upon successfully completing the Bachelor of Business (Marketing) students will be able to:
For the completion of the Bachelor of Business (Marketing) students are required to complete a total of 24 units (300 credit points) consisting of:
Discipline core major
Eight (8) additional units of study must be completed. These units of study may comprise of a second major, co-major, minor/s, or electives.
Graduates may find rewarding work in international trade, finance, marketing, tourism, hospitality, multinational firms, financial institutions and government departments requiring a marketing function.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.