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Swinburne University of Technology Sarawak Campus

Content Marketing


ClickAcademy Asia is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses. They are an experienced regional training provider and are one of the very few certified Google Partner Academies conducting the official Google certification classes in Singapore and Malaysia.

This programme (HRDF SBL-KHAS Scheme claimable) is designed to give you the framework for ensuring that your created content is successfully delivered across all relevant traditional and digital platforms, with high engagement rates. You will be guided through the basic principles of content marketing, all the way to developing realistic and sustainable content strategy plans.

Upon successful completion, you will receive the “Content Marketing” Certification from Swinburne University of Technology Sarawak and ClickAcademy Asia.

Program dates

  • TBA

Fees

  • TBA

Closing date of registration

  • TBA

Course details

– Course objectives and course content 

Course objectives

Upon completion of the programme, you will be able to:

  • Understand the basic principle of content marketing and how it fits into the overall marketing mix
  • Understand the shift in approach from interruptive advertising to branded content
  • Learn to research and understand your audience, and create compelling content to the right target audience at the right time and place
  • Understand the customer decision journey and context to infuse the right content
  • Use world-class frameworks to create your content strategy and plans
  • Learn how to measure the success of your content marketing plans

Course content

You will be required to attend all 2 days of the programme, which focus on specific skillsets related to content marketing. The topics covered during the programme include:

  • Introduction to Content Marketing
  • Business Objectives and User-Centred Content
  • Brand storytelling and Branded Content
  • Content Marketing for Multiple Online and Traditional Channels, Devices and Context
  • Content Marketing Strategy
  • The Challenges and Considerations in Content Marketing
  • Measuring Success, KPIs and ROI
  • Conclusions and Action Plans

How to register

– Entry requirements and application process.

Admission requirements

As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along your laptop for the entire duration of the course.

Application process

For more enquiries, please contact Assoc. Prof. Patrick Then at:

Phone: +60 82 260 682
Email:  pthen@swinburne.edu.my