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Swinburne University of Technology Sarawak Campus

Digital Marketing Intensive Training


ClickAcademy Asia is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses. They are an experienced regional training provider and are one of the very few certified Google Partner Academies conducting the official Google certification classes in Singapore and Malaysia.

This programme (HRDF SBL-KHAS Scheme claimable) is designed to equip you with all the essential knowledge to be successful in the field of digital marketing through a combination of mini lectures and case studies.

Upon successful completion, you will receive the “Digital Marketing” Certification from Swinburne University of Technology Sarawak and ClickAcademy Asia.

Program dates

  • TBA

Fees

  • TBA

Closing date of registration

  • TBA

Course details

– Course objectives and course content 

Course objectives

Upon completion of the programme, you will be able to:

  • Understand the impact of digital marketing on your business
  • Be well-versed in the essentials of digital marketing
  • Learn various customer acquisition tools and customer engagement channels
  • Understand how to integrate online marketing to overall marketing strategy
  • Understand content marketing and data-driven marketing personalisation

Course content

You will be required to attend all 2 days of the programme, which focus on real life case studies and best practices in digital marketing. The topics covered during the programme include:

    • Setting the stage
      *The digital marketing landscape and new marketing paradigm
      *Market research and knowing your customers online
      *Online measurement and analytics
    • Customer Acquisition Channels
      *E-mail marketing
      *Paid search
      *Search Engine Optimization (SEO)
    • Customer Engagement Channels
      *Concept of Content Marketing
      *Social Media Marketing
      *Mobile and location-based marketing
      *Video marketing
    • Personalisation and Marketing Automation
      *Data-driven personalization
      *Marketing automation
    • Integration
      *How to build your dream online strategy
      *The future of digital marketing, and further readings

How to register

– Admission requirements and application process.

Admission requirements

As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along your laptop for the entire duration of the course.

Application process

For more enquiries, please contact Assoc. Prof. Patrick Then at:

Phone: +60 82 260 682
Email:  pthen@swinburne.edu.my