The Ministry of Human Resources has introduced the Penjana HRDF B40 Development training programme to assist participants from the B40 household income group to venture into business.
In Malaysia, about 20% of the estimated registered totals of more than 650,000 entrepreneurs are women. Despite many of them being successful, their actual potentials remain to be tapped. Many reasons have been offered, ranging from societal perceptions of the traditional roles of women as homemakers, to the lack of equal opportunities made available to women, resulting in a market failure that prevents them from achieving their full potentials as successful entrepreneurs. There have also been claims that women entrepreneurs supposedly lack confidence and stamina, placing more importance on family and work-life balance.
Women play an important role in the economic growth of a country. Unleashing the economic power of women is one of the key solutions of achieving growth, dynamism and ingenuity in the global economy especially post-MCO. Innovation and creativity can be achieved in a regular basis with the appropriate tools and techniques to create projects or ideas that add value for any business.
With this course, the participants will be able to manage an innovation and creativity toolbox that will allow them to create innovative ideas that add value on a regular basis.
– Course objectives and course content.
This course aims to:
Participants who successfully complete this course will be able to:
|1||Introduction and Objective Setting|
Welcome and introduction of the participants
Activity 1: Four Drawings visual introductions
Activity 2: Group ice breaking activity
Issues and challenges in workplace and businesses today
Activity 3: Mind Map group discussions followed by presentation
Creativity and innovation
Activity 4: Brain Writing types of innovation
|2||Creativity and Innovation in Individuals and Groups|
How can we learn to be more creative as individuals?
Activity 1: Testing your creativity
Activity 2: From unstructured ideas to a clear way forward
Working creatively in teams on issues related to innovation
Activity 3: Team members characteristics
Activity 4: Roles within the team and key success factors in team-based innovation
|3||Product and Service Innovation|
The process behind creating new products and services
Activity 1: Headstand method creativity session
Activity 2: Development of final concepts
Business models and business components in entrepreneurship
Activity 3: Hands-on exploration, evaluation, and selection of business model and business components for the final concepts
– Trainer information.
Mr. Gabriel Wee is a lecturer in Entrepreneurship with the Faculty of Business, Design and Arts. He is a Certified HRDF Trainer and has developed and delivered digital marketing modules to managers, executives and business owners in Malaysia. He is also a partner/director in companies from business consulting, training and development and agriculture industry. Gabriel is currently pursuing his doctoral studies and is expected to complete by 2021.