Swinburne University of Technology Sarawak Campus

Empowering Women in Entrpreneurship and Business Innovation

The Ministry of Human Resources has introduced the Penjana HRDF B40 Development training programme to assist participants from the B40 household income group to venture into business.

In Malaysia, about 20% of the estimated registered totals of more than 650,000 entrepreneurs are women. Despite many of them being successful, their actual potentials remain to be tapped. Many reasons have been offered, ranging from societal perceptions of the traditional roles of women as homemakers, to the lack of equal opportunities made available to women, resulting in a market failure that prevents them from achieving their full potentials as successful entrepreneurs. There have also been claims that women entrepreneurs supposedly lack confidence and stamina, placing more importance on family and work-life balance.

Women play an important role in the economic growth of a country. Unleashing the economic power of women is one of the key solutions of achieving growth, dynamism and ingenuity in the global economy especially post-MCO. Innovation and creativity can be achieved in a regular basis with the appropriate tools and techniques to create projects or ideas that add value for any business.

With this course, the participants will be able to manage an innovation and creativity toolbox that will allow them to create innovative ideas that add value on a regular basis.

Dates & Time

  • 6-8 November 2020
  • 27-29 November 2020 (Saranita Sarawak)
  • 9am-5pm


  • Fully funded by HRDF
  • Note: Daily allowance will be provided.


  • G block, level 9, CDF Hall, Swinburne Sarawak

Course details

– Course objectives and course content.

Course objective

This course aims to:

    1. equip the participants with fundamental entrepreneurial knowledge;
    2. empower participants with pragmatic tools and techniques to enhance creativity and innovation;
    3. enable the participants to create value for their businesses/ organisations

Learning outcome

Participants who successfully complete this course will be able to:

  • identify and evaluate the business components for entrepreneurial initiatives
  • learn practical frameworks and tools that can be used by participants to help them structure successful innovation in various areas of the business
  • explore different techniques for managing creative organisations enhance performance and results through innovation and creative thinking

Course content

Day Content/Activities
1Introduction and Objective Setting

Welcome and introduction of the participants
Activity 1: Four Drawings visual introductions
Activity 2: Group ice breaking activity

Issues and challenges in workplace and businesses today
Activity 3: Mind Map group discussions followed by presentation

Creativity and innovation
Activity 4: Brain Writing types of innovation
2Creativity and Innovation in Individuals and Groups

How can we learn to be more creative as individuals?
Activity 1: Testing your creativity
Activity 2: From unstructured ideas to a clear way forward

Working creatively in teams on issues related to innovation
Activity 3: Team members characteristics
Activity 4: Roles within the team and key success factors in team-based innovation
3Product and Service Innovation

The process behind creating new products and services
Activity 1: Headstand method creativity session
Activity 2: Development of final concepts

Business models and business components in entrepreneurship
Activity 3: Hands-on exploration, evaluation, and selection of business model and business components for the final concepts
  1. Lunch break everyday between 12noon to 1 pm.
  2. Minor break and refreshment during session provided in both AM and PM sessions.

Trainer information

– Trainer information.

Mr. Gabriel Wee is a lecturer in Entrepreneurship with the Faculty of Business, Design and Arts. He is a Certified HRDF Trainer and has developed and delivered digital marketing modules to managers, executives and business owners in Malaysia. He is also a partner/director in companies from business consulting, training and development and agriculture industry. Gabriel is currently pursuing his doctoral studies and is expected to complete by 2021.

How to register

– Application process.

Application process

To apply for this course, please fill in this PDF registration form and email to bkwliu@swinburne.edu.my.

Contact person: Ms Bella Liu
Phone: +60 82 260 636 (ext. 7636)
Email: bkwliu@swinburne.edu.my