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Swinburne University of Technology Sarawak Campus

Search Engine Optimisation Marketing


ClickAcademy Asia
is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses. They are an experienced regional training provider and are one of the very few certified Google Partner Academies conducting the official Google certification classes in Singapore and Malaysia.

This programme (HRDF SBL-KHAS Scheme claimable) is designed to equip you with the latest knowledge and skillsets in Search Engine Optimisation (SEO) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experience.

Upon completion, you will receive the “Search Engine Optimisation Marketing” Certification from Swinburne University of Technology Sarawak and ClickAcademy Asia.


Program dates

  • TBA

Fees

  • TBA

Closing date of registration

  • TBA

Course details

– Course objectives and course content 

Course objectives

Upon completion of the programme, you will be able to:

  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool and identify quick-win opportunities
  • Understand new SEO innovations and changing search engine trends

Course content

You will be required to attend all 2 days of the programme, which focus on specific skillsets related to SEO marketing. The topics covered during the programme include:

  • Introduction to Search Engine Optimisation Marketing
  • Setting the Stage
  • Planning and Strategy
  • Keyword Analysis
  • Competitor Analysis
  • On-Page Optimisation
  • Off-Page Optimisation
  • Measurement
  • Other SEO Factors

How to register

– Admission requirements and application process.

Admission requirements

As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along your laptop for the entire duration of the course.

Application process

For more enquiries, please contact Assoc. Prof. Patrick Then at:

Phone: +60 82 260 682
Email:  pthen@swinburne.edu.my