Applied Analytics in Business


One Semester or equivalent



Contact hours
48 Hours

Credit Points

Aims and learning outcomes

This unit aims at introducing the concepts and tools of business intelligence and its role in decision making.

Students who successfully complete this Unit should be able to:

  1. Describe the concept of database systems and their tools
  2. Recognise the role of business intelligence in organizations.
  3. Explain the concept of data warehousing and online analytical processing OLAP.
  4. Identify the benefits, risks and issues related to the implementation of a business intelligence system in an organization.
  5. Identify the current Business Intelligence applications in the market
  6. Analyse and develop an organization’s Business Intelligence strategy that is aligned with business and IT strategies

Unit information

Learning and teaching structures

Lecture (12 hours), Tutorial/ Laboratory (36 hours).

In a Semester, you should normally expect to spend, on average, twelve and a half hours of total time (formal contact time plus independent study time) a week on a 12.5 credit point unit of study.


  • Database management system concepts and terminologies.
  • Structured Query Language
  • Concept, nature and value of Business Intelligence
  • The business intelligence environment and how types of data processing can add value to corporate data sources.
  • Data warehousing
  • OLAP queries
  • Business Intelligence & Security

General skills outcomes

Key Generic Skills:

  • Analysis skills
  • Oral communication skills
  • Ability to work independently
  • Analysis skills
  • Ability to tackle unfamiliar problems


  1. Quizzes (Individual) 5% x 4 = 20%
  2. Assignment 1: case study (Group) 15%
  3. Assignment 2 (Individual) 15%
  4. Final exam (Individual) 50%

Minimum requirements to pass this unit of study

As the minimum requirements of assessment to pass a unit and meet all ULOs to a minimum standard, an undergraduate student must have achieved:

  • an aggregated mark of 50% or more, and
  • at least 40% in the final exam

Study Resources

Resources and reference material