In these units, you will solve a genuine and tricky industry problem relevant to your industry. You will find solutions and explore how others may have tackled the issue through a range of case studies.
For example, MKT30017 Innovative Branding introduces students how brands are created and managed for carefully targeted markets and audiences. Students will learn to develop creative solutions to business problems in practical and realistic case studies.
Benefits of our industry-linked projects
At Swinburne, your education is more than reading; it’s doing. These invaluable opportunities to work on industry and community projects are a chance to:
