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Associate Professor Dr Mark Freiermuth

Google Scholar Biography Mark R. Freiermuth is an associate professor at Swinburne University of Technology-Sarawak, Malaysia in the Faculty of Business, Design and Arts, which is within the School of Arts and Education. His focus is on Teaching English as …


Is Gen Z’s Slang Ruining the Way We Communicate?

Gen Z’s slang is fun, but is it hurting communication? What are its impact and why do we need a balance between trendy lingo and inclusive communication?


Modernity vs. Memory: Can Kuching Keep Both?

By Jasmine Ng Kuching is evolving rapidly, but at what cost? As modernization reshapes the city, historic businesses fade—yet some find ways to adapt, proving that tradition and progress can coexist if we actively support and reimagine heritage in meaningful …


Swinburne Sarawak hosts inaugural Women in STEM Day, champions women’s voices in science

Swinburne University of Technology Sarawak Campus has commemorated a momentous occasion with the launch of its inaugural Women in STEM Day, themed “Unpacking STEM Careers: Her Voice in Science”.


Conquering the Entrepreneurial Battlefield: Common Pitfalls and Strategies for Success

By Irving Ting Entrepreneurial pitfalls – like poor planning, financial mismanagement, and weak branding, along with actionable strategies are key to overcoming them, ensuring long-term success and resilience in a business journey. The path of entrepreneurship is full of opportunities …


Hello World, Hello ChatGPT – GenAI in Programming Education

By Dr Carmen Chai GenAI tools like ChatGPT are transforming programming education, their benefits, challenges, and changing the role of educators in responsible AI use. The journey into programming often begins with a basic “Hello World” program, a simple yet …


Digital Twins in Nature

By Ts. Dr. Lee Sue Han Digital twins, once central to industrial innovation, are now transforming environmental sustainability by using real-time data to replicate and analyze natural ecosystems, addressing climate change and biodiversity protection. Digital twins, originally a cornerstone of …


Media and communications

BBC Landmark Video Collection From the depths of the oceans to the Antarctic ice cap, from a firsthand view of evolution in animals and plants to Cretaceous Alaska and far-flung corners of the globe, the BBC Landmark Video Collection is …


AI and Business: Driving Innovation, Efficiency, and Growth

By Dr Joel Than Chia Ming Artificial Intelligence is revolutionizing business by driving innovation, operational efficiency, and growth, offering strategic advantages for both large corporations and SMEs while addressing challenges like cost, complexity, and ethics. Recent research and industry insights …


Co-creating the open space: An approach for digital cultural documentation and entrepreneurship

By Ts Augustus Raymond Segar Digital documentation plays an essential role in the preservation and sharing of both tangible and intangible cultural heritage, particularly in Sarawak, where cultural traditions are deeply rooted and diverse. Digital Cultural Documentation As the world …