Staff Profile

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Dr Carolina Sandra Giang

EMBA, DBA (Candidate)

Faculty of Business, Design and Arts

Office No:+60 82 260 973
Fax No:+60 82 260 815
Room No: B331
Email: cgiang@swinburne.edu.my


Dr Carolina Sandra Giang obtained her Doctoral of Business Administration (Marketing) from the Universiti Teknologi MARA.  Her thesis covers the area of women entrepreneurship and marketing.   Her Executive MBA and first degree in Business Management majoring in marketing, are both from UiTM. She has also acquired an Australian certificate in Certificate IV in Assessment and Workplace Training, as well as a certificate in “Train the Trainer” from Institut Tadbiran Awam Negara (INTAN), Malaysia. She is a qualified trainer, facilitator and an accredited facilitator for Human Brain Dominance Instrument Accreditation and a member of the Hermann Brain Instrument International Network.   
Dr Carolina has extensive background working in the area of human resource development and organizational consultancy in business development, delivery and consultancy works. She has 15 years of experience as a trainer in the areas of leadership & management, self-management (motivational), communication, problem solving, teambuilding, presentation skills, women & NGOs related programs. 

She was a senior manager for a leading training company in Sarawak where she had gained a lot of exposure doing and was responsible for the overall activities in business development and consultancy, marketing & corporate communications, IT management as well as event management (conferences management and organization, product launching and official ceremonies) for the company for 10 years. She was one of the key persons who managed the corporate presentations for and to the Board of Directors, clients, and visitors of the company. 
Prior to this she works with Sarawak Education Department for 11 years. 

Based on Dr. Carolina’s previous training and facilitation works with her clients and participants she has been known to be an inspiration to others and model to follow – especially the women – who aspires to develop themselves through the sharing of her humble beginning as a working person and progressively paved her way up the corporate ladder gaining industrial experiences and eventually ventured into the academic field. 

Research Interest

Women and Entrepreneurship

Teaching Areas

Fundamentals of Marketing, Leadership for Innovation, Management Analysis and Problem Solving, Consumer Behavior, Entrepreneurship

Training and Consultancy

Teambuilding (various Public and Private sector organisations)
Frontliners’ Customer Service Series (Ministry of Tourism)
Core Skills and Effective Communication (Sarawak Civil Service)
Developer and Organizer of Women Leadership Conference (NGO- Sarawak Women Graduate Association)
Developer and Organizer of Administrative Professional Seminar
Motivational Programs & Event Management (Ministry of Social Development)
Women Leadership Series (Sarawak Women Bureau)
Secretaries Retreat Program (Petronas, Bintulu)
EQ program (HSBC, KL)

  • Research Outputs

Research Outputs

  • Book Chapter: Community Engagement in Relationship Marketing Practices of Sarawak Women Entrepreneurs, “Women, Sustainable Entrepreneurship, and the Economy: A Global Perspective” Eds. Kiymet Caliyurt & Liliane Segura, 2019.
  • Journal Article: Carolina, S.G. (2016), Exploring Phenomenological in Relationship Marketing Practices of Sarawak Women Entrepreneurs, Asean Entrepreneurship Journal (AEJ), Volume 2, Issue 1.
  • Conference Paper: Marketing Communication Practices of Women Entrepreneurs, 6th International Conference on Marketing and Retailing 2017 (6th INCOMaR 2017), 22nd–24th November 2017, Phuket, Thailand.
  • Conference Paper: Exploring Phenomenological in Relationship Marketing Practices of Sarawak Women Entrepreneurs, ASEAN Entrepreneurship Conference (AEC) 5 & 6 October 2016, Yogyakarta, Indonesia.
  • Conference Paper: Leveraging on Relationship Marketing – A SME Marketing Tool for Women Entrepreneurs, 18th International Conference on ISO 9000 and TQM (18-ICIT) 21-23 April 2014, Riverside Majestic Hotel, Kuching, Sarawak, Malaysia.