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Swinburne University of Technology Sarawak Campus

Dr. Bibiana Lim Chiu Yiong

Head, Learning and Teaching Unit, Senior Lecturer in Management and Marketing
BBus (Swinburne), GradCert T&L in HE (Swinburne), MSc (UNIMAS), PhD (UNIMAS)

Faculty of Business, Design and Arts

Office No:+60 82 260 704
Fax No:+60 82 260 815
Room No: B330
Email: blim@swinburne.edu.my

Biography

Dr Bibiana is the Head of Learning and Teaching Unit in Pro-Vice-Chancellor (Academic) Office and a Senior Lecturer in School of Business, Faculty of Business, Design and Arts, Swinburne University of Technology, Sarawak Campus. She holds a PhD in Learning Sciences from Universiti Malaysia Sarawak (UNIMAS), Malaysia. She is the Editorial Board Member of the International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) and a member of Editorial Review Board for Journal of Marketing Advances and Practices (JMAAP). She is also a regular reviewer for peer-reviewed journals, such as the International Journal of Educational Management, Young Consumers, British Food Journal and Asian Journal of Business Research (AJBR). She is a member of the Marketing in Asia Group (MAG) Scholar and the Sarawak Research Society (SRS). Her papers are published in indexed journals, for example, the Asian Journal of University Education (AJUE), the British Food Journal, and the Malaysian Journal of Educational Technology, to name a few.

Research Interests

Dr. Bibiana’s research interests are within education technology, where she is particularly interested in multimedia features in content delivery, the application of mobile technology in education, the use of social media with education.  Besides, she is also interested in the research of organisational behaviour, green technology, CSR implications in organisations, leaderships and the general domain in management. She is familiar with quantitative, mix-methods research methodology and experimental research design. She is accredited to supervise Masters & Doctoral students as Associate Supervisor.

Teaching Areas

Undergraduate level: Introduction to Management; Organisational Behavior; Strategic Planning in Dynamic Environments; Sustainable Organizational Design; International Human Resource Management; Introduction to Business Statistics, e-Business, Customer Relationship Management and final year capstone subject. 

Postgraduate level (MBA): Operations Management; Introduction to Business Information System, Technology Essential for Managers and Behaviour in Organisation. 

Awards

Conference (Best Presenter Award), 2020: Lim, B. C-Y., Chan, K-L., & Leong, C-M. (2020, February). Sharing Economy through E-Wallet: Understanding the Determinants of User Intention in Malaysia. 1st International Conference on Creative Economy and Sustainable Tourism (1st ICEST) 2020, Bandung, Indonesia, 25 February 2020.

Swinburne Sarawak School of Research Success Award, 2019
– Publication Award Recipient

Best Paper Award, 2018 : Lim, B. C-Y
., Ting, H., Cham, T-H., Cheah, J-H., & Liau, J. (2018, December). The Intention of China Tourists to Visit Sarawak: A Study of Push and Pull Factors, QS Subject Focus Summit (Hospitality and Tourism) Proceedings 2018, UCSI Hotel, Kuching, Sarawak Malaysia, 5-7 December 2018.

Professional Membership

  • Member, Editorial Board Member, International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) http://journals.rsfpress.com/index.php/ijebce
  • Member, Editorial Review Board, Journal of Marketing Advances and Practices (JMAAP) http://jmaap.org/editorial-board/
  • Certified Corporate Social Responsibility (CSR) and Sustainability Management Professional
  • Member, Marketing in Asia Group (MAG) Scholar since 2012

Training & Consultancy

2019-2020: Sarawak Information System Sdn Bhd (SAINS), SAINS 2019 Employee Engagement Survey Project. (Co-consultant with Sarawak Research Society), (MYR10,000)

2018-2019: Sarawak Information System Sdn Bhd (SAINS), SAINS 2018 Customer Survey Project. (Co-consultant with Sarawak Research Society), (MYR30,000)

2018: Bintulu Development Authority (BDA), Understanding of Leadership Behaviour and Management and Digital Economy. (Co-consultant with Sarawak Research Society), (MYR30,000)

Recent Research Grants

  • 2020: “Digital Economy and Workforce in Sarawak: Knowledge, Attitude, and Perception of Advanced Smart Automation among Young Professionals”. Swinburne University of Technology Sarawak Internal Seed Grant (Chief Investigator), (MYR 2,750)
  • 2015: “A Study of Perception Factors that Affect Green IT Practices, Buying and Subscription Behaviours of Computer Devices and Streaming Services”; Swinburne University of Technology Sarawak Internal Seed Grant (Chief Investigator),(MYR 18,000)
  • 2015: “Criteria and Guidelines for Self- or Co-Regulation of IPTS in Malaysia”; Malaysia Ministry of Education (Research Project Member), (MYR150,000)

Postgraduate Supervision

  1. Al-Haddad, H. ‘Impacts of Culture and Employee Involvement on Digital Transformation Performance in the Islamic Banking Industry of Kuwait’, PhD (Ongoing)
  2. Yap, S.N. ‘Mediating Role of Psychological Capital, Social Capital and Intellectual Capital on Expatriates’ Job Performance, Turnover Intention & Job Burnout (Post COVID-19)’, PhD (Ongoing)

Recent Media

2017-September: Updating to Greener Tech – Discover Magazine: The Green Issue, Swinburne University of Technology, Sarawak Campus

  • Research Outputs

Research Outputs

  • Book: Yu, P.K-H., Ling,C.C. & Lim, B.C-Y. (2011). Management Diagrams: Consistently Converting Them in Terms of a Series of Yin and Yang Diagrams. In International (Corporate Governance): A One-Dot Theory Interpretation, Nova Business and Management Publications: New York.
  • Journal: Lim, T-Y, Ting, H. H-Y, Lim, B. C-Y., Leong, C-M., Le, A. (2021). Finish Your Plate! Food Disposition Behaviour among Late Adolescents, British Food Journal. (In Review).
  • Journal: Khan, S., Lim, B. C-Y., Cham, T-H., & Ting, H. (2021). Occupational Commitment in Private Higher Education Sector: Work-Life Balance, Job Burnout and the Mediating Effect of Supportive Culture. (In Review).
  • Journal: Lim, B. C-Y., Liu, L. W-L & Choo, C-H. (2020). Investigating the Effects of Interactive E-Book towards Academic Achievement. Asian Journal of University Education (AJUE), pp. 78-88. DOI: http://doi.org/10.24191/ajue.v16i3.10272– SCOPUS Publication
  • Journal: Chan, K.-L., Leong C.-M., & Lim, B. C-Y. (2020). Sharing Economy through E-Wallet: Understanding the Determinants of User Intention in Malaysia, Journal of Marketing Advances and Practices, 2(2), pp. 1-18.
  • Journal: Wong, W.P.H., Tan, K.L., Lim, T.Y., & Lim, B. C-Y. (2019). The effect of technology trust on customer e-loyalty in online shopping and the mediating effect of trustworthiness. Journal of Marketing Advances and Practices, 1(2), pp. 39-52. http://jmaap.org/wp-content/uploads/2019/02/The-Effect-of-Technology-Trust-on-Customer-E-Loyalty-in-Online-Shopping-and-The-Mediating-Effect-of-Trustworthiness.pdf
  • Journal: Memon, M. A., Mirza, M.Z., Lim, B. C-Y., Umrani, W.A., Hassan, M.A., Cham, T.H. & Shahzad, K. (2019). When in Rome, Do as the Romans Do: Factors Influencing International Students’ Intention to Consume Local Food in Malaysia, British Food Journal, Accepted (Indexed in Scopus). https://doi.org/10.1108/BFJ-09-2018-0636
  • Journal: Lim, B. C-Y., Hong, K.S. & Abdul Aziz, N. (2014). E-book and Undergraduates’ Learning of Statistics: A Malaysian Perspective. Asia-Pacific Society for Computers in Education, Research and Practice in Technology Enhanced Learning, 9 (2), pp 263-281. (Indexed in Scopus)
  • Journal: Hong, K.S., Lim, C.Y.B. & Ngu, L.H. (2012). An Exploratory Study of Clickers among Students at a Malaysian Tertiary Institution. Malaysian Journal of Educational Technology, 12(2), pp. 13-23. http://www.mjet-meta.com/resources/V12N2%20-%202%20-%20MJET%20-%20Hong%20-%20Clickers.pdf (Impact Factor (2012) of 0.7490).
  • Conference Paper (Best Presenter Award): Lim, B. C-Y., Chan, K-L., & Leong, C-M. (2020, February). Sharing Economy through E-Wallet: Understanding the Determinants of User Intention in Malaysia. 1st International Conference on Creative Economy and Sustainable Tourism (1st ICEST) 2020, Bandung, Indonesia, 25 February 2020.
  • Conference Paper: Lim, B.C.-Y., Liu, L. W.-L. & Choo, C.H. (2019). Investigating the Effects of Interactive E-Book towards Academic Achievement. Paper presented at the International Conference on E-Learning 2019, Kota Kinabalu, Sabah, Malaysia, 6-7 November.
  • Conference Paper: Lim, B. C-Y., Ting, H., Cham, T-H., Cheah, J-H., & Liau, J. (2018, December). The Intention of China Tourists to Visit Sarawak: A Study of Push and Pull Factors, QS Subject Focus Summit (Hospitality and Tourism) Proceedings 2018, UCSI Hotel, Kuching, Sarawak Malaysia, 5-7 December 2018. (Best Paper Award) 
  • Conference Paper: Salleh, N. I., Lim, B. C-Y., & Wong, W. P-M. (2018, December). Determinants of Leisure Travelling: A Sarawakian Perspective, QS Subject Focus Summit (Hospitality and Tourism) Proceedings 2018, UCSI Hotel, Kuching, Sarawak Malaysia, 5-7 December 2018. 
  • Conference Paper: Lim, B.C-Y., Pudun, J. M., Soh, A.N., Ting, H., & Tan, S.R.  (2018, December). Consumption Intention Towards Ethnic Food: How Non-Dayak Malaysians Perceive Dayak Food, INHERIT 2018: International Heritage and Cultural Conservation Conference 2018, The Waterfront Hotel, Kuching, Sarawak Malaysia, 3-5 December 2018.
  • Conference Paper: Lim, B.C-Y. (2014, November). Researching E-book for Statistics Learning. Poster session presented at the Holistic Education: Enacting Change, Taylor’s 7th Teaching and Learning Conference 2014, Kuala Lumpur, Malaysia.
  • Conference Paper: Lim, B.C-Y. & Liu, L. W-L. (2015, September). Blended learning initiatives at Swinburne Sarawak. Abstract presented at Swinburne Transforming Learning Conference 2015, Melbourne, Victoria, Australia, 14-15 September 2015. http://transformconference.com/wp-content/uploads/2015/09/Transforming-Learning-Conference-Program-07092015.pdf
  • Conference Paper: Lim, C.Y., Hong, K.S. ,& Tan, K.W. (2008). Acceptance of e-learning and readiness for self-directed learning among distance learners. Paper presented at the TARC International Conference on Teaching and Learning 2008, Kuala Lumpur, Malaysia, 4-5 August 2008. http://web3.tarc.edu.my/v1/tic/abstract/No%20127FB.pdf
  • Conference Paper: Lim, B., Hong K.S., Tan, K.W. (2008). Acceptance of e-learning among distance learners: A Malaysian perspective. Proceedings of the ASCILITE 2008 Melbourne Conference, Melbourne, Australia, pp. 541-551. http://www.ascilite.org.au/conferences/melbourne08/procs/index.htm
  • Conference Paper: Lim, B., Jacob, S.M., Issac, B. & Lim, E. (2007, December). Efficient Transport and Economic Development ? A Transport Survey Analysis. Proceedings of the International Economic Conference on Trade and Industry (IECTI 2007), Penang, Malaysia, pp. 3D(1)-3D(15).
  • Thesis: PhD Thesis: “Effects of E-Book Formats on Undergraduates’ Learning of Statistics”, 2014. Faculty of Cognitive Science and Human Development, Universiti Malaysia Sarawak (UNIMAS), Malaysia. (Higher Education of Malaysia MyBrain 15-MyPhD scholarship holder)