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Staff Profile

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Dr Jee Teck Weng (Jeffrey)

Senior Lecturer in Marketing; Research Cluster Leader (Tourism, Hospitality, and Destination Marketing)
PhD (Marketing), MSc (Marketing), BBA (Marketing)

Faculty of Business, Design and Arts

Office No:+60 82 260 979
Fax No:+60 82 260 815
Room No: B207
Email: tjee@swinburne.edu.my
Google Scholar      Scopus      ORCID

Biography

Dr Jee Teck Weng is presently a senior lecturer at the School of Business, Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia. He holds a Ph.D. in Marketing (Universiti Malaysia Sarawak, 2016), Master of Science in Marketing (Universiti Malaysia Sarawak, 2011), and Bachelor of Business Administration (Honours) in Marketing (Universiti Malaysia Sarawak, 2007). Following his doctorate, Dr. Jee has pursued postdoctoral certificates in higher education teaching and learning from Swinburne University, Australia.

Dr Jee area of expertise/ specialization including advertising, branding, entrepreneurship, consumer behavior, cross-cultural studies, loyalty, and sales promotion. Over the last 14 years, he has taught and received positive evaluations for many marketing units, including Research Methodology, Marketing Research, International Marketing, Fundamental of Marketing, Consumer Behavior, Management Principles, Marketing Management, Human Resource Management, Data Analysis and Business Statistics at both postgraduate and undergraduate level. He has also been actively supervising Master’s and Ph.D. candidates from various universities in Malaysia. Dr. Jee also often shares his industry experience and research findings with different audiences and stakeholders, both locally and internationally. He has been actively leading and involved in numerous research grants (national and international) and consultancies (government and industry) projects, as well as published numerous indexed journals/ articles, book, chapters in a book, conference proceedings, industry reports, and newspaper articles.

Dr Jee has received various awards in the past few years for all his contributions which include (among many) Highly Commended Award (IDR Award), Emerald Interdisciplinary Impact Grant 2020 (International), Research Success Award: Publication Award 2019 from Swinburne University of Technology, Sarawak (National), UNIMAS Innovation and Technology Exposition (Merit) Award 2019 (National), Swinburne University of Technology, Melbourne, Australia, Research Impact (First Place) Award 2019 (International), Swinburne University of Technology, Melbourne, Australia, Vice Chancellor’s (Highly Commended Award [Research Excellence Category]) Award 2018 (International), and Sarawak Convention Bureau International Convention Scholarship Award (ICSA) 2018 (National).

Research Interests

Advertising; Branding; Entrepreneurship; Consumer Behavior; Cross-Cultural Studies; Loyalty; Sales Promotion; Tourism; Hospitality; Destination Marketing.

Teaching Areas

Fundamentals of Marketing; Marketing Research and Analytics; International Marketing; Marketing Channel Design and Integration; Marketing Communication Information and Decision Making; Marketing Decision Analysis; Marketing Management; Comtemperary Issues in Entrepreneurship and Innovation; Innovation Business Practice; Research Methodology; Quantitative Research Methods; Business Research Thesis

Awards

Highly Commended Award (IDR Award), Emerald Interdisciplinary Impact Grant 2020

Research Success Award: Publication Award 2019, Swinburne University of Technology Sarawak

Merit Award (Social Science and Humanities) 2019 at UNIMAS Innovation and Technology Exposition 2019 (InTEX19)

First Place in Swinburne Research Impact Award 2019 Swinburne University of Technology, Melbourne

Highly Commended Award (Research Excellence category), Swinburne  Vice Chancellor’s Awards 2018, Swinburne University of Technology, Melbourne

International Convention Scholarship Award (ICSA), 2018; Sarawak Convention Bureau


Best Poster Award (Second), 2016; Jee, T. W., de Run, E. C. and Lo, M. C. (2016). Attitudinal Ambivalence towards Sales Promotion Technique. Presented at the 6th Asia Pacific Marketing and Management Poster Conference (6th APMMC), Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, 16-18 March 2016.

Best Paper Award (Marketing), 2015; Jee, T. W., Ting, H., de Run, E. C. and Tan, S. (2015). Disposition and Repurchase Intention: A Preliminary Study of the Why and How. Presented at the 6th International Research Symposium of Service Management (IRSSM-6), Riverside Majestic Hotel, Kuching, Sarawak, 11-15 August 2015.

Cabaran Gigih, Agensi Inovasi Malaysia, 2013; RM1,000 start-up grant

Bronze Medal, 2010, UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS, 2010; de Run, E. C., Jee, T. W., and Lau, W. M. (2010). A Study of Asian Consumers’ Attitudes toward Promotion Preferences.
 
Gold Medal, 2007; First Final Year Project Poster Conference. Organized by Faculty of Economics and Business, 2007.

Professional Membership

Member, Institute of Marketing Malaysia (IMM)

Member, Marketing in Asia Group (MAG) Scholar
 
Member, Sarawak Research Society (SRS)
 

Research Grant

Co-Researcher. The Tourism, Hospitality and Destination Management (THDM) Survey. Funding Amount: RM20,000.00 (2019–Ongoing)

Co-Researcher. Building Connections for Enterprising Women (International). Funding Amount: RM499,155 (2017, Completed)

 
Lead-Researcher. Information-Seeking Behavior Among the State Civil Servants in the Urban Areas of Sarawak (National). Funding Amount: RM106,212.00 (2017, Completed)               
 
Lead-Researcher. Community Based Tourism Re-Visit Intention (Internal). Funding Amount: RM1,000 (2017, Completed)
  
Lead-Researcher. Antecedents Influencing Consumers Attitude And Behavior Towards Various Sales Promotion Techniques Preferences: The Case Of Malaysia. SSRG/FBD/2013/1/2 (Internal). Funding Amount: RM6,000 (2013, Completed)                                            
 

Training & Consultancy

Consultancy
Consultant. Serian Masterplan Study (2020-2030). Funding Amount: RM5,000,000.00 (2021, Ongoing)

Project Manager cum Consultant. Visitor Exit Survey 2018 – CHINA (VES 2018). Funding Amount: RM69,785.50 (2018, Completed)

Project Manager cum Consultant. Tourism Satellite Account (TSA) –
Departing Visitor Survey 2018. Funding Amount: RM193,829.00 (2018, Completed)

Project Manager cum Consultant. Tourism Satellite Account (TSA) –
Outbound Tourism Survey 2018. Funding Amount: RM197,097.00 (2018, Completed)

Project Manager cum Lead Consultant. Sarawak International Dragon Boat Regatta (SIDBR) and Sarawak Regatta (SR) Industry Player Survey 2017. Funding Amount: RM25,000 (2017, Completed)

Training
Workshop on Scoping Research Questions. Loyola Institute of Business Administration (LIBA), India. 2021.

Workshop on Statistical Package for Social Science (SPSS) Swinburne University of Technology, Sarawak Campus. 2021.

Workshop on Partial least Square Structural Equation Modelling (PLS-SEM) Swinburne University of Technology, Sarawak Campus. 2021.

Workshop on Statistical Package for Social Science (SPSS) Swinburne University of Technology, Sarawak Campus. 2020.

Workshop on Partial least Square Structural Equation Modelling (PLS-SEM) Swinburne University of Technology, Sarawak Campus. 2020.

Workshop on Marketing and Digital Commerce. Swinburne University of Technology Sarawak Campus. 9-12 July 2019.

Workshop on Statistical Package for Social Science (SPSS) for Beginners.
Tunku Abdul Rahman University College Sabah Branch. 20 April 2018.
  
Swinburne Entrepreneurship Club Team Building Workshop. Gunung Gading National Park, Lundu, Kuching, Sarawak. 22 till 23 October 2016.

Workshop on SAS Enterprise Guide 1 – Querying and Reporting. Swinburne University of Technology, Sarawak Campus. 2014.

Workshop on SAS Enterprise Guide 1 – Querying and Reporting. Swinburne University of Technology, Sarawak Campus. 2013.

Workshop on Statistical Package for Social Science (SPSS) Swinburne University of Technology, Sarawak Campus. 2012.
  
Workshop on Statistical Package for Social Science (SPSS). SEGi College Sarawak Campus. 2010.

Workshop on Statistical Package for Social Science (SPSS). Faculty of Cognitive Sciences and Human Development, University Malaysia Sarawak. 2009.

Recent Media

4th International Conference on Management and Entrepreneurship 2021
Title: Over 100 attend 4th i-CoME hosted by Swinburne Sarawak.
https://www.swinburne.edu.my/news/100-attend-4th-come-hosted-swinburne-sarawak.php

Master of Business Administration (International)
Title: Swinburne launches new programmes.
https://www.newsarawaktribune.com.my/swinburne-launches-new-programmes/?fbclid=IwAR180C9lsvQc3TULgkYi3AXI_0WKBkc4rvho7e-kaS7dpDQ4DP1h_kiYuG4

Title: Get ahead with Swinburne’s AACSB accredited MBAi.
https://www.pressreader.com/malaysia/the-borneo-post/20191123/282046213941570

Newspaper article
Jee, T. W. (2019, November 6). How Businesses Target You the Consumer, The Borneo Post, p. 8. Retrieved from https://www.pressreader.com/malaysia/the-borneo-post/20191106/page/8

Career talk
Title: Swinburne talks future career possibilities with SMK St Anthony students.
https://www.pressreader.com/malaysia/the-borneo- post/20190409/282046213473817

Building Connections for Enterprising Women
Title: SWAG 2018 first roundtable for women enterpreneurs.
https://www.pressreader.com/malaysia/the-borneo-post/20180131/281973198090906

  • Research Outputs

Research Outputs

  • Thesis: Jee, T. W. (2016). Attitudinal Ambivalence towards Sales Promotion Technique (Doctor of Philosophy). Universiti Malaysia Sarawak, Sarawak, Malaysia.
  • Thesis: Jee, T. W. (2011). Purchase Satisfaction and Behavioral Intention: The Perspective of Personal Value and Preferred Sales Promotion Technique (Master of Science). Universiti Malaysia Sarawak, Sarawak, Malaysia.
  • Thesis: Jee, T. W. (2007). A Test of Customer Loyalty Effectiveness (Bachelor of Business [Hons] in Marketing). Universiti Malaysia Sarawak, Sarawak, Malaysia.
  • Book: Jee, T. W. (2013). BMK309/05 International Marketing. Wawasan Open University.
  • Book Chapter: de Run, E. C., Jee, T. W. and Lau, W. M. (2010). Malaysia. Sales Promotion Techniques: Best Practice from Asia and Europe, Asia Business Research Corporation Limited, Wellington, New Zealand. ISBN: 978-0-473-17779-9.
  • Book Chapter: de Run, E. C., Jee, T. W. and Kanto, D. (2010). Indonesia. Sales Promotion Techniques: Best Practice from Asia and Europe, Asia Business Research Corporation Limited, Wellington, New Zealand. ISBN: 978-0-473-17779-9.
  • Book Chapter: de Run, E. C., and Jee, T. W. (2010). Thailand. Sales Promotion Techniques: Best Practice from Asia and Europe, Asia Business Research Corporation Limited, Wellington, New Zealand. ISBN: 978-0-473-17779-9.
  • Report: Visitor Exit Survey– CHINA. Ministry of Tourism, Culture, Youth and Arts Sarawak. 2018.
  • Report: Tourism Satellite Account (TSA) – Departing Visitor Survey 2018. Ministry of Tourism, Culture, Youth and Arts Sarawak. 2018.
  • Report: Tourism Satellite Account (TSA) – Outbound Tourism Survey 2018. Ministry of Tourism, Culture, Youth and Arts Sarawak. 2018.
  • Report: Building Connections for Enterprising Women (International). Australian-ASEAN Council. 2017.
  • Report: Information-Seeking Behavior Among the State Civil Servants in the Urban Areas of Sarawak. Sarawak State Library. 2017.
  • Report: Community Based Tourism Re-Visit Intention. Swinburne University of Technology Sarawak Campus. 2017.
  • Report: Antecedents Influencing Consumers Attitude And Behavior Towards Various Sales Promotion Techniques Preferences: The Case Of Malaysia. Swinburne University of Technology Sarawak Campus. 2017.
  • Report: Sarawak International Dragon Boat Regatta (SIDBR) and Sarawak Regatta (SR) Industry Player Survey 2017. Ministry of Tourism, Culture, Youth and Arts Sarawak. 2017.
  • Report: Kajian Pelan Induk Kawasan Pembangunan Pertanian Bersepadu (IADA) Kalaka-Saribas-Betong. Ministry of Agriculture and Food Industries. 2014.
  • Report: Impact Study on Broadband in Sarawak. Malaysian Communications and Multimedia Commission. 2012.
  • Report: Capacity Building. Ministry of Tourism and Heritage Sarawak. 2011.
  • Report: Belia Rally Survey. Ministry of Social and Urbanisation Sarawak. 2011.
  • Report: Review on PPR Taman Dahlia Matang Batu Lima PPR and Squatter. Housing Corporation Development Sarawak. 2008.
  • Edited work: Jee, T. W. and Ngui, K. S. (2020). An Introduction to Master of Business (International) Research Projects: Volume 1 – 2020. Swinburne University of Technology Sarawak Campus.
  • Journal article: Jee, T. W. (2021). The perception of discount sales promotions – a utilitarian and hedonic perspective, Journal of Retailing and Consumer Services, 68. DOI: https://doi.org/10.1016/j.jretconser.2021.102745 ABDC: A-Ranked; Impact Factor 7.135; Scopus: Q1.
  • Journal article: Akter, M., Alim, M. A., Shabbir, R., Ali, M. B., Jee, T. W., and Ali, J. K. (2020). The mediating effects of place satisfaction and support for community: An evaluation of the performances of Small and Medium Tourism Enterprises, Asian Journal of Business and Accountancy, 13(2). ISI ESCI; Scopus: Q3
  • Journal article: Rahman, M. S., Ara, M. A., Alim, M. A., Jee, T. W., Lim, R. T. H. (2020). Consumers’ Actual Purchase Behaviour towards Green Products in Bangladesh, Malaysian Journal of Consumer and Family Economics, 25, 92-120. Scopus: Q4
  • Journal article: Lim, W. M., Jee, T. W., Loh, K. S., and Chai, W. G. C. (2019). Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams, Journal of Hospitality Marketing and Management, 29(2), 182-201. DOI: 10.1080/19368623.2019.1603128 ABDC: A-Ranked; Impact Factor 4.01; Scopus: Q1
  • Journal article: Jee, T. W., Ting, H. B. and Alim, M. (2019). Community Based Tourism Re-Visit Intention: Tourists’ Perspective, International Journal of Business and Society, 20(2), 585-604. ISI ESCI; Scopus: Q3
  • Journal article: Jee, T. W. (2018). Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product, International Journal of Service Management and Sustainability, 3(2), 61-81. Peer-reviewed
  • Journal article: Jee, T. W. and de Run, E. C. (2010). The influence of personal values on sales promotion techniques for convenience product. SEGi Review, 3(2). 16-24.
  • Journal article: de Run, E. C., Manickam, E. and Jee, T. W. (2010). Testing real life advertisement language cue impact on dominant and non-dominant ethnic groups: Comparing Malays and Indians in Malaysia. International Journal of Business and Society, 11(2), 71-86. (Scopus: Q3)
  • Journal article: Jee, T. W. and de Run, E. C. (2013). Consumers’ personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25(1), 70-101. (ABDC: B-ranked; ESCI ISI; Scopus: Q2).
  • Journal article: de Run, E. C., Jee, T. W., and Lau, W. M. (2013). Negative political advertising: It’s impact on voters, Asian Journal of Business Research, 3(1), 82-96. (ABDC: C-ranked)
  • Journal article: Ting, H., de Run, E. C., and Jee, T. W. (2015). Attitude Towards Advertising Among Young Adults: A Comparative Study by Ethnicity. International Journal of Business and Society, 16(3), 397-407. (Scopus: Q3)
  • Journal article: Jee, T. W., Ting, H., de Run, E. C. and Tan, S. (2016). Disposition and Repurchase Intention: A Preliminary Study of the Why and How. Procedia – Social and Behavioral Sciences, 224, 332-338.
  • Journal article: Jee, T. W., de Run, E. C. and Lo, M. C. (2016) Beliefs towards sales promotion technique: the perspective of Malaysia emerging market, Int. J. Modelling in Operations Management, 6(1/2), 112-139.
  • Journal article: Lau, W., de Run, E. C. and Jee, T. W. (2017). Metrosexual Identity: Perception of Malaysian male consumers towards cosmetic and skincare product, Journal of Borneo-Kalimantan, 3(1), 88-97.
  • Journal article: Lim, W. M., Jee, T. W. and De Run, E. C. (2018). Strategic Brand Management for Higher Education Institutions with Graduate Degree Programs: Empirical Insights from the Higher Education Marketing mix, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2018.1496131 (ABDC: A-ranked; ESCI ISI; Scopus: Q2).
  • Refereed Conference Proceeding: Wong, L. S., Jee, T. W., Yacob, P. A/L., and Chai, B. B. H. (Forthcoming). Why buy China branded smartphone? 4th Academia-Industry Exchange (IIBG2020), The Open University of Hong Kong, Hong Kong, 4 December 2020.
  • Conference Proceedings: de Run, E. C. and Jee T. W. (2007). Loyalty Card. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.
  • Conference Proceedings: de Run, E. C. and Jee, T. W. (2007). A Test of Customer Loyalty Effectiveness. 2nd Asia Pacific Marketing Conference (APMC). Organized by Universiti Malaysia Sarawak, Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.
  • Conference Proceedings: de Run, E. C., Lo. M. C. and Jee, T. W. (2008). Choice of dwelling. Why squat? 6th International Malaysian Studies Conference (MSC6). Organized by Malaysian Social Science Assosiation (PSSM), Crowne Plaza Riverside Hotel, Kuching, Sarawak. 5 – 7 August, 2008.
  • Conference Proceedings: Jee, T. W. and de Run, E. C. (2008). Sales promotion preferences: Techniques by product type. 3rd International Borneo Business Conference (IBBC). Organized by Sekolah Perniagaan dan Ekonomi (SPE), Universiti Malaysia Sabah (UMS), 15 – 17 December 2008.
  • Conference Proceedings: de Run, E. C. and Jee, T. W. (2009). The Impact of personal value and sales promotional tools preferences for shopping products. 3rd Asia Pacific Marketing Conference (APMC). Organized by Universiti Malaysia Sarawak, Holiday Inn Resort Damai Beach, Kuching Sarawak. 9 – 11 December 2009.
  • Conference Proceedings: de Run, E. C. and Jee, T. W. (2009). The impact of personal value and sales promotion techniques for specialty/luxury products. The 4th International Applied Asian Academy of Applied Business Conference. Organized by The Asian Academy of Applied Business (AAAB), Manila, Philippines. 17 – 19 December 2009.
  • Conference Proceedings: de Run, E. C., Jee, T. W., and Lau, W. M. (2010). Impact of Political Advertising Campaign on Opposition Members: The Batang Ai Case. The 7th International Malaysian Studies Conference. Organized by Persatuan Sains Social Malaysia (PSSM) at Universiti Sains Malaysia (USM), Penang 16 -18 Mac 2010.
  • Conference Proceedings: de Run, E. C., Jee, T. W., and Lau, W. M. (2010). A Study of Asian Consumers’ Attitudes toward Promotion Preferences. UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010. (Bronze Award).
  • Conference Proceedings: de Run, E. C., Jee, T. W., and Lau, W. M. (2010). The Impact of Political Advertising Campaign: The Issue of Emotions and Believability. UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010.
  • Conference Proceedings: de Run, E. C., Teh, C. Y., and Jee, T. W. (2010). Chinese Response to Different Language Based Brand Names. Borneo International Conference on Language and Literature: Unity in Diversity. Organized by UiTM Sarawak Campus at Riverside Majestic Hotel, Kuching, Sarawak, Malaysia. 8-9 June 2010.
  • Conference Proceedings: de Run, E. C., Jee, T. W. and Lau, W. M. (2010). Attitude Towards Sales Promotion Techniques Used in Malaysia. Yeditepe International Research Conference on Business Strategies. Doga Club Sile, Istanbul. 9-11 June 2010. Yidetepe University.
  • Conference Proceedings: de Run, E.C., Jee, T. W., and Lau, W. M. (2010). Attitude Towards Sales Promotions Techniques in Malaysia. International Conference in Marketing (ic-MAR): Glocal Issues and Challenges. Organized by Kulliyyah of Economics and Management Sciences, International Islamic University of Malaysia. RENAISSANCE Kuala Lumpur Hotel, Kuala Lumpur. 23-24 June 2010.
  • Conference Proceedings: Jee, T. W., de Run, E. C. & Tai, S. H. (2011). The Impact of Cues on Restaurant Patronage: Malay and Chinese Responses. Asia Pacific Marketing and Management Conference. Organized by Universiti Malaysia Sarawak, Merdeka Palace Hotel Kuching, Sarawak. 9 – 11 November 2011.
  • Conference Proceedings: de  Run,  E. C., Ting,  H., Jee,  T. W. and  Lau,  S. Y. C. (2013). Attitude  towards  Advertising:  A Comparison  between  Marketing  and  Non-marketing  Students  at  a  Private  University. Asia Pacific Marketing and Management Conference (APMMC), Organized by Universiti Malaysia Sarawak, Hilton Kuching Hotel, Kuching, Sarawak, 20-22 November 2013.
  • Conference Proceedings: Jee, T. W., Ting, H., de Run, E. C. and Tan, S. (2015). Disposition and Repurchase Intention: A Preliminary Study of the Why and How. Presented at the 6th International Research Symposium of Service Management (IRSSM-6), Riverside Majestic Hotel, Kuching, Sarawak, 11-15 August 2015. Best Paper Award (Marketing).
  • Conference Proceedings: Jee, T. W., de Run, E. C. and Lo, M. C. (2016). Attitudinal Ambivalence towards Sales Promotion Technique. Presented at the 6th Asia Pacific Marketing and Management Poster Conference (6th APMMC), Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, 16-18 March 2016. Best Poster Award.
  • Conference Proceedings: Jee, T. W. and de Run, E. C. (2016). Beliefs towards Preferred Sales Promotion Technique. Presented at the 2016 MAG Scholar Global Business, Marketing and Tourism Conference, Jilin University of Finance and Economics, Jilin, Changchun, China, 27-29 June 2016.
  • Conference Proceedings: Jee, T. W. and de Run, E. C. (2016). Social Interaction at Traditional Coffee House: Malaysian Chinese Perspective. Presented at The First Business and Management Conference 2016, New Era College, Malaysia, 8-9 December 2016.
  • Conference Proceedings: Jee, T. W. and Ting, H. B. (2017). Community Based Tourism Re-Visit Intention: Tourists’ Perspective. International Symposium on Applied Structural Equation Modeling 2017, Hilton Kuching, Sarawak Malaysia. 10-14 October 2017.
  • Conference Proceedings: Jee, T. W. and Leong, L. C. (2017). Malaysian Chinese Shoppers’ Motivation-to-Shop: The Case of Local Shopping Malls. The 1st  International Conference on Economics, Business and Management Research (ICEBMR), Sanata Dharma University, Yogyakarta, Indonesia. 18-21 November 2017.
  • Conference Proceedings: Jee, T. W., Wong, L. S. and Yacob, P. (2018). China Made Smartphones Purchase Intention: Developing Country Perspective. 8th International Borneo Business Conference 2018, Hilton, Kuching, Malaysia, 4-5 October 2018.
  • Conference Proceedings: Jee, T. W., Ting, H. B. and Voon, M. L. (2018). Community Based Tourism Destination Attachment and Revisit-Intention: Effect of Anthropogenic and Hedonic Value. 4th International Tourism and Hospitality Management Congress 2018, Danubius Hotel Flamenco, Budapest, Hungary, 17-21 October 2018.