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Staff Profile

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Dr Jee Teck Weng (Jeffrey)

Director, Business and Social Innovation Centre (BSIC), Senior Lecturer in Marketing, Research Cluster Leader (Destination Marketing)
PhD (Marketing), MSc (Marketing), BBA (Marketing), Graduate Certificate in Learning and teaching

Faculty of Business, Design and Arts

Office No:+60 82 260 979
Fax No:+60 82 260 815
Room No: B304
Email: tjee@swinburne.edu.my
Google Scholar      Scopus      ORCID

Biography

Dr Jee Teck Weng is presently a senior lecturer and director (Business and Social Innovation Center) at the School of Business, Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia. He hold PhD in Marketing (Universiti Malaysia Sarawak, 2016), Master of Science in Marketing (Universiti Malaysia Sarawak, 2011), and Bachelor of Business Administration (Honours) in Marketing (Universiti Malaysia Sarawak, 2007). Following his doctorate, Dr Jee has pursued postdoctoral certificates in higher education teaching and learning from Swinburne University, Australia.

Dr Jee area of expertise/ specialization including advertising, branding, entrepreneurship, consumer behavior, cross cultural studies, loyalty, and sales promotion. Over the last 15 years, he has taught and received positive evaluations for many marketing units, including Research Methodology, Marketing Research, International Marketing, Fundamental of Marketing, Consumer Behavior, Management Principles, Marketing Management, Human Resource Management, Data Analysis and Business Statistics at both postgraduate and undergraduate level. He also been actively supervising Masters and PhD candidates from various universities in Malaysia. Dr Jee also often shares his industry experience and research findings with different audiences and stakeholders, both locally and internationally. He has been actively leading and involving in numerous research grants (institutional, regional, nationa, and international) and consultancies till date. Up till now, Dr Jee published numerous journals/ articles, book, chapters in a book, reports, and conference proceedings.

As an avid and inspiring researcher, Dr Jee also has a strong interest in finding solutions to real world problems in a dynamic and multidisciplinary environment. This is reflected in the various awards and recognitions he received from various national and international bodies and organizations. He has received various awards in the past few years for all his contributions which include (among many) Outstanding Student Feedback on Teaching (SFT) 2021, Highly Commended Award (IDR Award), Emerald Interdisciplinary Impact Grant 2020 (International), Research Success Award: Publication Award 2019 from Swinburne University of Technology, Sarawak (National), UNIMAS Innovation and Technology Exposition (Merit) Award 2019 (National), Swinburne University of Technology, Melbourne, Australia, Research Impact (First Place) Award 2019 (International), Swinburne University of Technology, Melbourne, Australia, Vice Chancellor’s (Highly Commended Award [Research Excellence Category]) Award 2018 (International), and Sarawak Convention Bureau International Convention Scholarship Award (ICSA) 2018 (National).

Research Interests

Advertising; Branding; Entrepreneurship; Consumer Behavior; Cross-Cultural Studies; Loyalty; Sales Promotion; Tourism; Hospitality; Destination Marketing.

Teaching Areas

Fundamentals of Marketing; Marketing Research and Analytics; International Marketing; Marketing Channel Design and Integration; Marketing Communication Information and Decision Making; Marketing Decision Analysis; Marketing Management; Comtemperary Issues in Entrepreneurship and Innovation; Innovation Business Practice; Research Methodology; Quantitative Research Methods; Business Research Thesis

Awards

Research Success Award: Publication Award 2022, Swinburne University of Technology, Malaysia

Gold Award (Social Science and Humanities), UNIMAS Innovation and Technology Exposition 2022 (InTEX22), Malaysia

Research Success Award: Publication Award 2021, Swinburne University of Technology, Malaysia

Highly Commended Award (IDR Award), Emerald Interdisciplinary Impact Grant 2020, United Kingdom

Research Success Award: Publication Award 2020, Swinburne University of Technology,Malaysia

Research Success Award: Publication Award 2019, Swinburne University of Technology, Malaysia

Merit Award (Social Science and Humanities), UNIMAS Innovation and Technology Exposition 2019 (InTEX19), Malaysia

First Place in Swinburne Research Impact Award 2019, Swinburne University of Technology, Australia

Highly Commended Award (Research Excellence Category) 2018, Swinburne Vice Chancellor’s Awards, Swinburne University of Technology, Australia

International Convention Scholarship Award (ICSA) 2018, Sarawak Convention Bureau, Malaysia

Best Poster Award, 6th Asia Pacific Marketing and Management Poster Conference (6th APMMC) 2016, Universiti Malaysia Sarawak, Malaysia

Best Paper Award (Marketing), 6th International Research Symposium of Service Management (IRSSM-6) 2015, Malaysia

Cabaran Gigih Start-Up Grant 2013, Agensi Inovasi Malaysia, Malaysia

MyBrain15 (MyPhD) Scholarship 2011, Ministry of Higher Education Malaysia, Malaysia

Bronze Medal, UNIMAS R&D Expo 2010, Malaysia

Zamalah Scholarship 2008, Universiti Malaysia Sarawak, Malaysia
 
Gold Medal, Final Year Project Poster Conference 2007, Universiti Malaysia Sarawak, Malaysia

Professional Membership

Vice President, Malaysian Association of Business and Management (MABMS)

Member, Institute of Marketing Malaysia (IMM)

Member, Marketing in Asia Group (MAG) Scholar
 
Member, Sarawak Research Society (SRS)
 

Research Grant

  • Researcher. Project Title: The Sustainable Rehabilitation Service Excellence Nexus to Inclusively Co-Serve the Need Special People. Fundamental Research Grant Scheme (FRGS). Ministry of Higher Education Malaysia. 2022 (Ongoing) – National Grant
  • Researcher. Project Title: Financial Literacy and Inclusion Digital Index (FLIDI) in Sarawak and Mobile Banking for Smart Communities. Sarawak Digital Economy Corporation (SDEC) Translation Research Grant 2021. 2022 (Ongoing) – Regional Grant
  • Researcher. Project Title: Digital Technologies Seniors Program (DTSP). Swinburne University of Technology Sarawak Campus. 2022 (Completed) – Institutional Grant
  • Researcher. Project Title: The Tourism, Hospitality and Destination Management (THDM) Survey. Swinburne Strategic Research Grant. 2017 (Completed) – Institutional Grant
  • Researcher. Project Title: Building Connections for Enterprising Women. Australian-ASEAN Grant. 2017 (Completed) – International Grant
  • Lead-Researcher. Project Title: Information-Seeking Behaviour Among the State Civil Servants in the Rural and Urban Areas of Sarawak. Sarawak State Library Grant. 2017 (Completed) – Regional Grant
  • Lead-Researcher. Project Title: Community Based Tourism Re-Visit Swinburne Sarawak Research Seed Grant. 2017 (Completed) – Institutional Grant
  • Lead-Researcher. Project Title: Antecedents Influencing Consumers Attitude and Behavior Towards Various Sales Promotion Techniques Preferences: The Case of Malaysia. Swinburne Sarawak Research Seed Grant. 2013 (Completed) – Institutional Grant

Training & Consultancy

Consultancy

  • Lead-Consultant. Project Title: Local Community Awareness and Intention to Participate in Responsible Tourism Sarawak Tourism Board (STB). 2022 (Completed)
  • Serian Masterplan Study (2020-2030). Funding Amount: RM5,000,000.00. 2021 (Completed)
  • Lead-Consultant. Project Title: Visitor Exit Survey 2018 – CHINA (VES 2018). Ministry of Tourism, Culture, Youth and Arts Sarawak (MTACYS). 2018 (Completed)
  • Lead-Consultant. Project Title: Tourism Satellite Account (TSA) – Departing Visitor Survey 2018. Ministry of Tourism, Culture, Youth and Arts Sarawak (MTACYS). 2018 (Completed)
  • Lead-Consultant. Project Title: Tourism Satellite Account (TSA) – Outbound Tourism Survey 2018. Ministry of Tourism, Culture, Youth and Arts Sarawak (MTACYS). 2018 (Completed)
  • Lead-Consultant. Project Title: Sarawak International Dragon Boat Regatta (SIDBR) and Sarawak Regatta (SR) Industry Player Survey 2017. Ministry of Tourism, Culture, Youth and Arts Sarawak (MTACYS). 2017 (Completed)
  • Consultant. Project Title: Impact Study on Broadband in Sarawak. Malaysian Communications and Multimedia Commission (MCMC). 2012 (Completed)
  • Consultant. Project Title: Belia Rally Survey. Ministry of Social and Urbanisation Sarawak. 2011 (Completed)
  • Consultant. Project Title: Capacity Building. Ministry of Tourism and Heritage Sarawak. 2011 (Completed)
  • Consultant. Project Title: Impact Study on Broadband in Sarawak. Malaysian Communications and Multimedia Commission. 2012 (Completed)

External Projects

  • Researcher. Sarawak Tourism Satellite Account (Table 1 and Table 3) 2019. Completed
  • Researcher. Kajian Pelan Induk Kawasan Pembangunan Pertanian Bersepadu (IADA) Kalaka-Saribas-Betong 2014. Completed
  • Researcher. Impact Study on Broadband in Sarawak 2012. Completed
  • Researcher. Capacity Building 2011. Completed
  • Researcher. Belia Rally Survey 2011. Completed
  • Researcher. Review on PPR Taman Dahlia Matang Batu Lima PPR and Squatter 2008. Completed

Training

  • Workshop on Scoping Research Questions. Loyola Institute of Business Administration (LIBA), India. 2021.
  • Workshop on Statistical Package for Social Science (SPSS) Swinburne University of Technology, Sarawak Campus. 2021.
  • Workshop on Partial least Square Structural Equation Modelling (PLS-SEM) Swinburne University of Technology, Sarawak Campus. 2021.
  • Workshop on Statistical Package for Social Science (SPSS) Swinburne University of Technology, Sarawak Campus. 2020.
  • Workshop on Partial least Square Structural Equation Modelling (PLS-SEM) Swinburne University of Technology, Sarawak Campus. 2020.
  • Workshop on Statistical Package for Social Science (SPSS) for Beginners. Tunku Abdul Rahman University College Sabah Branch. 20 April 2018.
  • Swinburne Entrepreneurship Club Team Building Workshop. Gunung Gading National Park, Lundu, Kuching, Sarawak. 22 till 23 October 2016.
  • Workshop on SAS Enterprise Guide 1 – Querying and Reporting. Swinburne University of Technology, Sarawak Campus. 2014.
  • Workshop on SAS Enterprise Guide 1 – Querying and Reporting. Swinburne University of Technology, Sarawak Campus. 2013.
  • Workshop on Statistical Package for Social Science (SPSS) Swinburne University of Technology, Sarawak Campus. 2012.
  • Workshop on Statistical Package for Social Science (SPSS). SEGi College Sarawak Campus. 2010.
  • Workshop on Statistical Package for Social Science (SPSS). University Malaysia Sarawak. 2009.

Recent Media

4th International Conference on Management and Entrepreneurship 2021
Title: Over 100 attend 4th i-CoME hosted by Swinburne Sarawak.
https://www.swinburne.edu.my/news/100-attend-4th-come-hosted-swinburne-sarawak.php

Master of Business Administration (International)
Title: Swinburne launches new programmes.
https://www.newsarawaktribune.com.my/swinburne-launches-new-programmes/?fbclid=IwAR180C9lsvQc3TULgkYi3AXI_0WKBkc4rvho7e-kaS7dpDQ4DP1h_kiYuG4

Title: Get ahead with Swinburne’s AACSB accredited MBAi.
https://www.pressreader.com/malaysia/the-borneo-post/20191123/282046213941570

Newspaper article
Jee, T. W. (2021, December 1). Sarawak as a potential gastronomy tourism destination, The Borneo Post, p. 11. Retrieved from pressreader.

Jee, T. W. (2019, November 6). How Businesses Target You the Consumer, Campus and Beyond, p. 8. Retrieved from campus and beyond.

TV Appearance
TVS “Sarawak Decides” TV Live (2021)
11 Nov 2021
27 Nov 2021

Career talk
Title: Swinburne talks future career possibilities with SMK St Anthony students.
https://www.pressreader.com/malaysia/the-borneo- post/20190409/282046213473817

Building Connections for Enterprising Women
Title: SWAG 2018 first roundtable for women enterpreneurs.
https://www.pressreader.com/malaysia/the-borneo-post/20180131/281973198090906

  • Research Outputs

Research Outputs

  • Thesis: Jee, T. W. (2016). Attitudinal Ambivalence towards Sales Promotion Technique (Doctor of Philosophy). Universiti Malaysia Sarawak, Sarawak, Malaysia.
  • Thesis: Jee, T. W. (2011). Purchase Satisfaction and Behavioral Intention: The Perspective of Personal Value and Preferred Sales Promotion Technique (Master of Science). Universiti Malaysia Sarawak, Sarawak, Malaysia.
  • Thesis: Jee, T. W. (2007). A Test of Customer Loyalty Effectiveness (Bachelor of Business [Hons] in Marketing). Universiti Malaysia Sarawak, Sarawak, Malaysia.
  • Book: Jee, T. W. (2013). BMK309/05 International Marketing. Wawasan Open University.
  • Book Chapter: de Run, E. C., Jee, T. W. and Lau, W. M. (2010). Malaysia. Sales Promotion Techniques: Best Practice from Asia and Europe, Asia Business Research Corporation Limited, Wellington, New Zealand. ISBN: 978-0-473-17779-9.
  • Book Chapter: de Run, E. C., Jee, T. W. and Kanto, D. (2010). Indonesia. Sales Promotion Techniques: Best Practice from Asia and Europe, Asia Business Research Corporation Limited, Wellington, New Zealand. ISBN: 978-0-473-17779-9.
  • Book Chapter: de Run, E. C., and Jee, T. W. (2010). Thailand. Sales Promotion Techniques: Best Practice from Asia and Europe, Asia Business Research Corporation Limited, Wellington, New Zealand. ISBN: 978-0-473-17779-9.
  • Case study: Loni, A., Jee, T. W., & Lim, R. T. H. (2022). E-learning adoption among Sarawak civil service workforce, Case study: Building leaders to make a difference to our society and state, Leadership Institute of Sarawak Civil Service, Kuching, Sarawak, Malaysia. ISBN: 978-967-12644
  • Case study: Rosli, A. & Jee, T. W. (2021). Employees’ perceptions towards organisational transformation: Sarawak Economic Development Corporation (SEDC) experience, Case study: Building public sector leaders of excellence, Leadership Institute of Sarawak Civil Service, Kuching, Sarawak, Malaysia.
  • Report: Chai, C. Y., Su, S. I., Jee, T. W., & Wong, S. J. (2021). Digital Technologies Seniors Program (DTSP), Swinburne University of   Technology.
  • Report: Jee, T. W., Lim, W. M., Ngui, K. S., Kong, M. L. F., & Ho, A. S. (2019). Information-Seeking Behavior Among the State Civil Servants in the Urban Areas, Sarawak State Library, Malaysia.
  • Report: Badiozaman, I. F. A., Lim, W. M. Voon, M. L., Jee, T. W., Eversole, R., Braun, P., Birdthistle, N., Walo,        M., Godinho, V., & Lasater, Z. (2018). Building Connections for Enterprising Women, Australia-      ASEAN Council, Australia.
  • Report: Voon, M. L., Jee, T. W., Badiozaman, I. F. A., Lim, R. T. H., Ting, J. K.  S., Chua, H. S., & Lee, M. H. (2018). Visitor Exit Survey 2018 – CHINA, Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak, Malaysia.
  • Report: Badiozaman, I. F. A., Jee, T. W., Voon, M. L., Lim, R. T. H., Ting, J. K. S., Chua, H. S., & Lee, M. H. (2018). Tourism Satellite Account (TSA) – Departing Visitor Survey 2018, Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak, Malaysia.
  • Report: Lim, R. T. H., Jee, T. W., Voon, M. L., Badiozaman, I. F. A., Ting, J. K. S., Chua, H. S., & Lee, M. H. (2018). Tourism Satellite Account (TSA) – Outbound Tourism Survey 2018, Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak, Malaysia.
  • Report: Jee, T. W., Voon, M. L., Lim, R. T. H., Ee, Y. S., & Tan, K. T. L. (2017). Sarawak International Dragon Boat Regatta (SIDBR) and Sarawak Regatta (SR) Industry Player Survey 2017, Ministry of      Tourism, Arts, Culture, Youth and Sports Sarawak, Malaysia.
  • Report: Shazali, A. M., Puah, C. H., Kartinah, A., Rohaya, M. N., & Jee, T. W. (2012). Impact Study on         Broadband in Malaysia, Malaysian Communications and Multimedia Commission, Malaysia.
  • Report: de Run, E. C., Lo, M. C. and Jee, T. W. (2008). Review on PPR Taman Dahlia Matang Batu Lima by PPR and Squatter, Housing Corporation Development Sarawak, Malaysia.
  • Edited works: Jee, T. W. & Ngui, K. S. (2020). An Introduction to Master of Business (International) Research Projects: Volume 1- 2020. Swinburne University of Technology.
  • Journal article: Voon, B. H., Jee, T. W., Joseph, C., Hamzah, M. I., Jussem, P. M., & Teo, A. K., (2022). Homestay service experience for tourist satisfaction and sustainability amidst COVID-19 challenges. International Journal of Business and Society. ISI ESCI; Scopus: Q3
  • Journal article: Alim, M. A., Tan, K. L., Jee, T. W., Voon, B. H., Hossain, M. J., & Mia, M. U. (2022). To explain and to predict: analysis of opportunity recognition on the relationship between personal factors, environmental factors and entrepreneurs’ performance. Asia-Pacific Journal of Business Administration, (ahead-of-print). T4/ B (ABDC); Scopus: Q2
  • Journal article: Jee, T. W., Lau, W. M., Kasuma, J., & Kamarulzaman, R. (2022). Personal values Perceptions on Involvement and Attitude Towards Discount Sales Promotion-Individualistic and Collectivist Values Perspective, Pertanika Journal of Social Sciences & Humanities, 30(1). T4; ISI ESCI; Scopus: Q3
  • Journal article: Alim, M. A., Jee, T. W., Voon, M. L., Ngui, K. S., & Kasuma, J. (2021). Tourism development through communities’ support: Rural communities’ perspective, GeoJournal of Tourism and Geosites, 39(4), 1473-1482. T4; Scopus: Q2
  • Journal article: Jee, T. W. (2021). The perception of discount sales promotions – A utilitarian and hedonic perspective, Journal of Retailing and Consumer Services, 68, 102745. T1/ A (ABDC); Scopus: Q1
  • Journal article: Akter, M., Alim, M. A., Shabbir, R., Ali, M. B., Jee, T. W., and Ali, J. K. (2020). The mediating effects of place satisfaction and support for community: An evaluation of the performances of Small and Medium Tourism Enterprises, Asian Journal of Business and Accountancy, 13(2). ISI ESCI; Scopus: Q3
  • Journal article: Rahman, M. S., Ara, M. A., Alim, M. A., Jee, T. W., & Lim, R. T. H. (2020). Consumers’ Actual Purchase Behaviour towards Green Products in Bangladesh, Malaysian Journal of Consumer and Family Economics, 25, 92-120. Scopus: Q4
  • Journal article: Lim, W. M., Jee, T. W., Loh, K. S., & Chai, W. G. C. (2020). Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams, Journal of Hospitality Marketing and Management, 29(2), 182-201. T1/ A (ABDC); Scopus: Q1
  • Journal article: Lim, W. M., Jee, T. W., & De Run, E. C. (2020). Strategic Brand Management for Higher Education Institutions with Graduate Degree Programs: Empirical Insights from the Higher Education Marketing mix, Journal of Strategic Marketing, 28(3). 225-245. T2/ A (ABDC); Scopus: Q2
  • Journal article: Jee, T. W., Ting, H. B. and Alim, M. (2019). Community Based Tourism Re-Visit Intention: Tourists’ Perspective, International Journal of Business and Society, 20(2), 585-604. ISI ESCI; Scopus: Q3
  • Journal article: Jee, T. W. (2018). Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product, International Journal of Service Management and Sustainability, 3(2), 61-81. MyCITE
  • Journal article: Lau, W., de Run, E. C., & Jee, T. W. (2017). Metrosexual Identity: Perception of Malaysian male consumers towards cosmetic and skincare product, Journal of Borneo-Kalimantan, 3(1), 88-97. MyJurnal
  • Journal article: Jee, T. W., de Run, E. C., & Lo, M. C. (2016). Beliefs towards sales promotion technique: the perspective of Malaysia emerging market, Int. J. Modelling in Operations Management, 6(1/2), 112-139. Peer- reviewed
  • Journal article: Ting, H., de Run, E. C., & Jee T. W. (2015). Attitude Towards Advertising Among Young Adults: A Comparative Study by Ethnicity. International Journal of Business and Society, 16(3), 397-407. ISI ESCI; Scopus: Q3
  • Journal article: de Run, E. C., Jee, T. W., & Lau, W. M. (2013). Negative political advertising: It’s impact on voters. Asian Journal of Business Research, 3(1), 82-96. (ABDC: C-ranked). T4/ C (ABDC); Scopus: Q4
  • Journal article: Jee, T. W. & de Run, E. C. (2013). Consumers’ personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25(1), 70-101. T2/ A (ABDC); Scopus: Q2
  • Journal article: de Run, E. C., Manickam, E., & Jee, T. W. (2010). Testing real life advertisement language cue impact on dominant and non-dominant ethnic groups: Comparing Malays and Indians in Malaysia. International Journal of Business and Society, 11(2), 71-86. ISI ESCI; Scopus: Q3
  • Journal article: Jee, T. W. & de Run, E. C. (2010). The influence of personal values on sales promotion techniques for convenience product. SEGi Review, 3(2). 16-24. Peer-reviewed
  • Conference proceeding: Rogos, E., Ngui, K. S., & Jee, T. W. (2021). Factors influencing community participation in community-based ecotourism in Padawan, Sarawak. International Conference for Management, Social Sciences and Humanities (ICMeSH), Virtual Conference. 13-15 July 2021.
  • Conference proceeding: Jee, T. W., Ting, H. B., & Voon, M. L. (2018). Community Based Tourism Destination Attachment and Re-Visit Intention: Effect of Anthropogenic and Hedonic Value. 4th International Tourism and Hospitality Management Congress (ITHMC), Danabius Hotel Flamenco, Budapest, Hungary. 17-21 October 2018.
  • Conference proceeding: Jee, T. W., Wong, L. S., & Yacob, P. (2018). China Made Smartphones Purchase Intention:       Developing Country Perspective. 8th International Borneo Business Conference (IBBC), Hilton Kuching Hotel, Kuching, Sarawak. 4-5 October 2018.
  • Conference proceeding: Jee, T. W. & Leong, L. C. (2017). Malaysian Chinese Shoppers’ Motivation-to-Shop: The Case of Local Shopping Malls. The 1st International Conference on Economics, Business and Management Research (ICEBMR), Sanata Dharma University, Yogyakarta, Indonesia. 18-21 November 2017.
  • Conference proceeding: Jee, T. W. & Ting, H. B. (2017). Community Based Tourism Re-Visit Intention: Tourists’ Perspective. International Symposium on Applied Structural Equation Modeling 2017, Hilton Kuching Hotel, Kuching, Sarawak. 10-14 October 2017.
  • Conference proceeding: Jee, T. W., de Run, E. C., & Loh, K. S. (2016). Social Interaction at Traditional Coffee House: Malaysian Chinese Perspective. Presented at The First Business and Management Conference 2016, New Era College, Malaysia, 8-9 December 2016.
  • Conference proceeding: Jee, T. W. & de Run, E. C. (2016). Beliefs towards Preferred Sales Promotion Technique. Presented at the 2016 MAG Scholar Global Business, Marketing and Tourism Conference, Jilin University of Finance and Economics, Jilin, Changchun, China, 27-29 June 2016.
  • Conference proceeding: Jee, T. W., de Run, E. C., & Lo, M. C. (2016).  Attitudinal Ambivalence towards Sales Promotion Technique. Presented at the 6th Asia Pacific Marketing and Management Poster Conference (6th APMMC), Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, 16-18 March 2016.
  • Conference proceeding: Jee, T. W., Ting, H., de Run, E. C., & Tan, S. (2015). Disposition and Repurchase Intention: A Preliminary Study of the Why and How. Presented at the 6th International Research Symposium of Service Management (IRSSM-6), Riverside Majestic Hotel, Kuching, Sarawak, 11-15 August 2015.
  • Conference proceeding: de Run, E. C., Ting, H., Jee, T. W., & Lau, S. Y. C. (2013). Attitude towards Advertising: A Comparison between Marketing and Non- marketing Students at a Private University. Asia Pacific Marketing and Management Conference (APMMC), Organized by Universiti Malaysia Sarawak, Hilton Kuching Hotel, Kuching, Sarawak, 20-22 November 2013.
  • Conference proceeding: Jee, T. W., de Run, E. C., & Tai, S. H. (2011). The Impact of Cues on Restaurant Patronage: Malay and Chinese Responses. Asia Pacific Marketing and Management Conference. Organized by Universiti Malaysia Sarawak, Merdeka Palace Hotel Kuching, Sarawak. 9 – 11 November 2011.
  • Conference proceeding: de Run, E.C., Jee, T. W., & Lau, W. M. (2010). Attitude Towards Sales Promotions Techniques in Malaysia. International Conference in Marketing (ic-MAR): Glocal Issues and Challenges. Organized by Kulliyyah of Economics and Management Sciences, International Islamic University of Malaysia. RENAISSANCE Kuala Lumpur Hotel, Kuala Lumpur. 23-24 June 2010.
  • Conference proceeding: de Run, E. C., Jee, T. W., & Lau, W. M. (2010). Attitude Towards Sales Promotion Techniques Used in Malaysia. Yeditepe International Research Conference on Business Strategies. Doga Club Sile, Istanbul. 9-11 June 2010. Yidetepe University.
  • Conference proceeding: de Run, E. C., Teh, C. Y., & Jee, T. W. (2010). Chinese Response to Different Language Based Brand Names. Borneo International Conference on Language and Literature: Unity in Diversity.  Organized by UiTM Sarawak Campus at Riverside Majestic Hotel, Kuching, Sarawak, Malaysia. 8-9 June 2010.
  • Conference proceeding: de Run, E. C., Jee, T. W., & Lau, W. M. (2010). The Impact of Political Advertising Campaign: The Issue of Emotions and Believability. UNIMAS R&D Expo. Organized by RIMC UNIMAS. 25 – 26 April 2010.
  • Conference proceeding: de Run, E. C., Jee, T. W., & Lau, W. M. (2010). A Study of Asian Consumers’ Attitudes toward Promotion Preferences. UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010.
  • Conference proceeding: de Run, E. C., Jee, T. W., & Lau, W. M. (2010). Impact of Political Advertising Campaign on Opposition Members: The Batang Ai Case. The 7th International Malaysian Studies Conference. Organized by Persatuan Sains Social Malaysia (PSSM) at Universiti Sains Malaysia (USM), Penang 16 -18 Mac 2010.
  • Conference proceeding: de Run, E. C. & Jee, T. W. (2009). The impact of personal value and sales promotion techniques for specialty/luxury products. The 4th International Applied Asian Academy of Applied Business Conference. Organized by The Asian Academy of Applied Business (AAAB), Manila, Philippines. 17 – 19 December 2009.
  • Conference proceeding: de Run, E. C. & Jee, T. W. (2009). The Impact of personal value and sales promotional tools preferences for shopping products. 3rd Asia Pacific Marketing Conference (APMC). Organized by Universiti Malaysia Sarawak, Holiday Inn Resort Damai Beach, Kuching Sarawak. 9 – 11 December 2009.
  • Conference proceeding: Jee, T. W. & de Run, E. C. (2008). Sales promotion preferences: Techniques by product type. 3rd International Borneo Business Conference (IBBC). Organized by Sekolah Perniagaan dan Ekonomi (SPE), Universiti Malaysia Sabah (UMS), 15 – 17 December 2008.
  • Conference proceeding: de Run, E. C., Lo. M. C., & Jee, T. W. (2008). Choice of dwelling.  Why squat? 6th International Malaysian Studies Conference (MSC6). Organized by Malaysian Social Science Association (PSSM), Crowne Plaza Riverside Hotel, Kuching, Sarawak. 5 – 7 August, 2008.
  • Conference proceeding: de Run, E. C. & Jee, T. W. (2007). A Test of Customer Loyalty Effectiveness. 2nd Asia Pacific Marketing Conference (APMC). Organized by Universiti Malaysia Sarawak, Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.
  • Conference proceeding: de Run, E. C. & Jee T. W. (2007). Loyalty Card. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4 2007.