Staff Profile

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Dr Leong Choi Meng

Lecturer in International Business
Bachelor of Economics (Hons)(International Economics), Master of Science (Economics), PhD (Financial Economics) from Universiti Malaysia Sarawak (UNIMAS)

Faculty of Business, Design and Arts

Office No:+60 82 260 8878
Fax No:+60 82 260 815
Room No: B338
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Dr Leong Choi Meng is a Lecturer at School of Business, Swinburne University of Technology Sarawak Campus. She has more than ten years teaching experience in the economics, management and research methodology related areas. In terms of research, she has published journal articles and has received research grants from Ministry and the higher learning institution for her research projects in Malaysia.

Research Interests

Financial Economics; Behavioural Finance; Behavioural Studies; Behavioral Economics

Teaching Areas

Business Society & Sustainability; Innovative Business Practice; Digital Management & Future of Work

Professional Membership

Member, Malaysian Finance Association
Member, Malaysian Economic Association
Member, Sarawak Research Society

Training & Consultancy

The Study on the Impact of Kuching Waterfront Jazz Festival (KWJF) 2019 in Sarawak Tourism and Economics Perspectives, Sarawak Economic Development Corporation (SEDC), Malaysia. (Completed)


2023: Best Paper Award, 4th International Symposium on Applied Structural Equation Modeling and Methodological Matters. Sarawak Research Society, MySEM, Emerald Publishing and SmartPLS, Kuching, Malaysia.

2022: Best Paper Award, 2022 MAGScholar Conference in Business, Marketing and Tourism. Marketing in Asia Group (MAG) Scholar, Bansomdejchaopraya Rajabhat University and Emerald Publishing, Bangkok, Thailand.

Research Grant

2019: Foreign Monetary Policy Uncertainty and Macroeconomic Fundamentals Asymmetric Effects to Stock Prices Movements Determination, Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia.

2019: Symmetric and Asymmetric Approaches to Money Demand Determination: Does Divisia Money Matter?, PSIF Grant, UCSI University.
  • Research Outputs

Research Outputs

  • Journal Article: Sia, P. C., Leong, C. M., & Puah, C. H. (2023). Asymmetric effects of inflation rate changes on the stock market index: The case of Indonesia. Journal of International Studies, 16(1).
  • Journal Article: Ali, M., Choi-Meng, L., Aw, E. C. X., Puah, C. H., & Barut, A. (2023). Real estate investment decisions in COVID-19 crisis: the effect of perception and behavioral biases. International Journal of Housing Markets and Analysis.
  • Journal Article: Wang, Y., Chaw, L. Y., Leong, C. M., Lim, Y. M., & Barut, A. (2023). Massive open online courses learners’ continuance intention: shaping a roadmap to micro-credentials. International Journal of Educational Management.
  • Journal Article: Lim, T. Y., Leong, C. M., Lim, L. T. K., Lim, B. C. Y., Lim, R. T. H., & Heng, K. S. (2023). Young adult tourists’ intentions to visit rural community-based homestays. Young Consumers, 24(5), 540-557.
  • Journal Article: Tan, K. L., Hii, I. S., Zhu, W., Leong, C. M., & Lin, E. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?. Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662.