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Staff Profile

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Dr Lim Ai Ling (Edith)

Lecturer in Marketing
B.Com (Commercial Law) (Curtin), MBA (Marketing) (USQ), PhD (UTM)

Faculty of Business, Design and Arts

Office No:+60 82 260 700
Fax No:+60 82 260 815
Room No: B336
Email: [email protected]
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Biography

Dr Lim Ai Ling (Edith) is a Lecturer in Marketing and Law with the Faculty of Business and Design, Swinburne University of Technology (Sarawak Campus), Malaysia. She had previously taught at Curtin University of Technology, Sarawak Campus Miri.

Research Interests
Marketing Education, e-Government, Human Behaviour and Product Modification

Professional Membership and Appointment
Institute of Marketing Malaysia – Ordinary

Teaching Areas

Consumer Behaviour, Introduction to Business Law, Law, Developing Marketing Skills, Marketing Law, Organisation and Management, Introduction to Marketing


Research Outputs

  • Journal Article: Lim A.L and Giang C.S (2023),’A Bibliometric Analysis: Market Sustainability for Secondhand Products”, Malaysian Journal of Business and Economics (MJBE), Vol.10, No. 2
  • Journal Article: Lim A.L, C.S.C Phang and N.I Salleh (2024), ‘INFLUENCE OF SUBJECTIVE NORMS ON SHAPING CONSUMER PURCHASE INTENTIONS: A STRUCTURED REVIEW’, Malaysian Journal of Business and Economics (MJBE), Vol.11. No.2.
  • Journal Article: Fung, C.Y., Weissmann, M.A., Phang, C. S. C., Heng, K. S., Chang, J. S. G., Sim, C.H., Lim, A. S. S., Wasudawan, K., Ki, Y. P., Su, S.I., Lim, T.Y., Ngui, L. L. H., & Lim, A. L. (2023). A Review and Reflection on Online Learning and Assessments in Higher Education after the Pandemic. International Journal Of Advanced Research In Education And Society, 5(3), 394-405. Retrieved from https://myjms.mohe.gov.my/index.php/ijares/article/view/24557 (A MyCite indexed journal)
  • Journal Article: WM Lim, Lim, AL, CSC Phang (2019), ‘Toward a conceptual framework for social media adoption by non-urban communities for non-profit activities: Insights from an integration of grand theories of technology acceptance’, Australasian Journal of Information Systems, Volume 23
  • Journal Article: HF Gholipour, LWL Min, Lim AL, R Jopp (2019), ‘Environmentally friendly tourists and spending on nature-based activities’, Journal of Ecotourism, Vol. 18, No. 2, pp.174-180
  • Journal Article: WM Lim, CSC Phang, Lim AL (2020), ‘The effects of possession-and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types’, Journal of Retailing and Consumer Services, Vol. 56, pp. 102158
  • Journal Article: Lim AL, M Masrom, S Din (2013),’ E-government and e-governance concepts and constructs in the context of service delivery’,  African Journal of Business Management, Vol. 7, No. 28, pp. 2817
  • Journal Article: R Jopp, H Kalantari, WM Lim, LLM Wee, Lim AL (2022), ‘Tourist segments of eco-cultural destinations’, Current Issues in Tourism, Vol. 25, No.14, pp. 2253-2268
  • Journal Article: HD Kalantari, R Jopp, HF Gholipour, WM Lim, Lim AL, LLM Wee (2022),’ Information source and tourist expenditure: evidence from Sarawak, Malaysia,’ Current Issues in Tourism, pp.1-35
  • Journal Article: Lim, AL., Gregory, ML and Muniapan, B (2010), ‘Marketing education in Sarawak: some issues and challenges from the employers’ perspectives’, International Journal of Education Economics and Development, Volume 1, Number 3, pp. 227-242. http://www.inderscience.com/search/index.php?action=record&rec_id=32876&prevQuery=&ps=10&m=or
  • Journal Article: Lee, MH., Lim, AL., Muniapan, B., and Gregory, ML. (2011), General enterprising tendency (GET) and recommendations to boost entrepreneurship education in Sarawak, International Journal of Asian Business and Information Management, Vol. 2, No. 1, pp.32-47. http://www.igi-global.com/bookstore/article.aspx?titleid=53030
  • Conference Proceedings: Fung, C.Y., Weissmann, M.A., Phang, C. S. C., Heng, K. S., Chang, J. S. G., Sim, C.H., Lim, A. S. S., Wasudawan, K., Ki, Y. P., Su, S.I., Lim, T.Y., Ngui, L. L. H., & Lim, A. L. (2023). Online Learning and Assessments in the Higher Education after the Pandemic: Stay or Scrap? Proceedings of the 4th Kuala Lumpur International Conference on Management, Education and Technology, Malaysia, 308-316.
  • Conference Proceedings: Din, S and Lim, A. L (2012). E-Government: Awareness and Participation Among Malaysian Citizens. Proceedings of 5th International Seminar on Industrial Engineering and Management, pp. 468-474.
  • Conference Proceedings: Lim, A.L., Masrom, M and Din, S. (2012). E-Government and E-governance: Concepts and Constructs. Proceedings of 12th European Conference on e-Government, pp. 844-851.
  • Book Chapter: Masrom, M., Lim, A.L and Din, S. (2013). E-participation Behaviour in E-government in Malaysia. IGI Global press, pp.83-97.

Recent Media

  • Lim, A.L (2024, May 17). Navigating AI’s Challenges for Business Success. New Sarawak Tribune
  • Lim, A.L (2024, September 20). AI-Powered Learning: A glimpse into the Future of Education. New Sarawak Tribune
  • Lim, A.L (2023, October 6) The Transformative Potential of AI in Today’s Business. New Sarawak Tribune.