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Swinburne University of Technology Sarawak Campus

Professor Lim Weng Marc

Head of School, School of Business
BBusCom (Hons) First Class, PhD (Monash – Group of Eight, AU); CCL, CEL, CHPL, CME (Cornell – Ivy League, US); CAEL, CHEP (Harvard – Ivy League, US); GCLT (Swinburne – GPA 4.0)

Faculty of Business, Design and Arts

Office No:+60 82 260 878
Fax No:+60 82 260 815
Room No: B304
Email: wlim@swinburne.edu.my

Biography

Professor Marc(us) Lim is an award-winning multipotentialite who wears many cool hats, namely as the Head of School of Business at Swinburne University of Technology Sarawak, the Editor in Chief of International Journal of Quality and Innovation, the Principal of National Building School, and a Global Shaper at the Global Shapers Community Kuala Lumpur Hub.

He holds a bachelor, an honors, and a doctoral degree in business and economics from Monash University and several post-doctoral certificates in leadership and strategic management from Cornell University and Harvard University.

He has taught AACSB-accredited business courses at the undergraduate and postgraduate level, with teaching satisfaction scores that are consistently above the aspirational mark of 9 out of 10 as a result of the LABS pedagogy.

He has published in numerous A*/A-ranked and Q1 journals, such as European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Business-to-Business Marketing, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Marketing Intelligence and Planning, Marketing Theory, Australasian Journal of Information Systems, Journal of Computer Information Systems, Journal of Information Systems, Journal of Information Science, Behaviour and Information Technology, Internet Research, International Journal of Hospitality Management, Journal of Hospitality Marketing and Management, Current Issues in Tourism, Tourism Management Perspectives, and Journal of Leisure Research, with grants totaling more than $8,000,000 from local and international public and private institutions.

He has delivered plenaries and led high-level policy discussions at the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the World Economic Forum (WEF).

He believes that rules are meant to be broken (not laws)! This begins by asking difficult, but necessary questions, followed by innovating disruptive, but valuable solutions for the triple bottom line of people, planet, and profit, ethically. People, especially the young, who can do this well will always be future-ready, regardless of whether they choose to be employed or self-employed!

Want to know more about Marc? Check out @limwengmarc on Instagram and Twitter or his personal homepage at https://www.wengmarc.com!

Research Interests

Business, Consumer and Government (BCG) Research
   

Teaching Areas

Business Research Thesis; Industry Consulting Project; Fundamentals of Marketing; Branding, Innovation and Design; Marketing Channel Design and Integration

Professional Membership

Editor in Chief, International Journal of Quality and Innovation (Inderscience)
Associate Editor, Journal of Strategic Marketing (Routledge)
Editorial Advisory Board, The Total Quality Management Journal (Emerald)
Editorial Board, Journal of Computer Information Systems (Taylor and Francis)
Section Editor, Australasian Journal of Information Systems (Australian Computer Society)
Director, Malaysia Trailblazers Association
Principal, Nation Building School
Treasurer, Malaysian Civic Society
  

Awards

2019, International, Publons Peer Reviewer Award (Winner), Clarivate Analytics (Web of Science)

2019, National, Ten Outstanding Young Malaysians (Winner), Junior Chamber International (JCI)

2019, National, National Outstanding Educator Award (Winner), Private Education Cooperative of Malaysia

2019, Institutional, Swinburne Research Impact Award (First Place), Swinburne University

2019, Institutional, Vice-Chancellor’s Teaching Excellence Award (Highly Commended), Swinburne University

2018, International, Publons Peer Reviewer Award (Winner), Clarivate Analytics (Web of Science)

2018, National, National Outstanding Educator Award (Finalist), Private Education Cooperative of Malaysia

2018, Institutional, Vice-Chancellor’s Research Excellence Award (Highly Commended), Swinburne University

2016, International, Best Paper Award (Finalist), IEEE Industrial Engineering and Engineering Management

2015, International, Best Paper Award (Finalist), IEEE Industrial Engineering and Engineering Management

2015, International, Best Paper Award (Winner), World Hospitality and Tourism Forum

2015, International, Outstanding Reviewer Award (Winner), International Journal of Hospitality Management, A*-ranked

2012, International, Best Paper Award (Winner), International Conference on Contemporary Marketing Issues

2010, International, Best Paper Award (Winner), International Conference of the Global Academy of Business and Economics Research

2010, Institutional, Dean’s Honors List (Winner), Monash University

2009, Institutional, Dean’s Commendation List (Winner), Monash University

2005, Institutional, Overall Best Student Award in Arts Stream (Winner), Sekolah Menengah Kebangsaan USJ 13

2005, Institutional, Overall Best Student Award in Economics (Winner), Sekolah Menengah Kebangsaan USJ 13

Recent Research Grants

2019-2024, Transforming Cognitive Frailty to Later Life Self-sufficiency (AGELESS), Long Term Research Grant Scheme (LRGS), Ministry of Education (MOE)

2019-2022, Exploring the Enablers and Barriers to Consumption and Production in the Sharing Economy, Fundamental Research Grant Scheme (FRGS), Ministry of Education (MOE)

2017-2019, Building Connections for Enterprising Women, Government of Australia’s Department of Foreign Affairs and Trade (DFAT) and Government of Sarawak’s Department of Women and Family (JWKS)

2017-2019, Information Seeking Behaviour among the State Civil Service Staff in Sarawak, Sarawak State Library (PUSTAKA)

Recent Media

Oct 29, 2019, Forward-thinking Strategies Key to Success in IR4.0, The Borneo Post (Borneo News Agency).

Sep 26, 2019, Swinburne Business School Head Receives JCI Award, The Borneo Post (Borneo News Agency).

Jun 20, 2019, Swinburne Rejoices with Associate Professor, New Sarawak Tribune (Sarawak News Agency).

Jun 20, 2019, Swinburne’s School of Business Head Wins Educator Award, The Borneo Post (Borneo News Agency).

Feb 18, 2019, Hold Ministers to High Standards, New Straits Times (Malaysia News Agency).

Oct 7,
2018, Academic Leads Discussion at Forum, The Star (Malaysia News Agency)

Sep 29, 2018, Head of Business School Makes Swinburne Proud, The Borneo Post (Borneo News Agency)

Sep 28, 2018, Swinburne Prof Talked on Women Entrepreneurs at WEF, Daily Tribune (Philippines News Agency)

Jul 23, 2018, Being Published in A-journals Matters, The Star (Malaysia News Agency)

Jun 25, 2018, Kuala Lumpur “Living Library” Bridges Generation Gap in Aging Asia, Reuters (UK News Agency)

 
  • Research Outputs

Research Outputs

  • Journal: Lim, Weng Marc. (Accepted). An equity theory perspective of online group buying. Journal of Retailing and Consumer Services. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2017: 2.919; Scopus).
  • Journal: Lim, Weng Marc. (Accepted). Challenger marketing. Industrial Marketing Management. (ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2018: 4.779; Scopus).
  • Journal: Lim, Weng Marc, Pei-Lee Teh, and Pervaiz Khalid Ahmed. (Accepted). How do consumers react to new product brands? Marketing Intelligence and Planning. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2018: 1.585; Scopus).
  • Journal: Lim, Weng Marc, Teck-Weng Jee, and Ernest Cyril de Run. (Accepted). Strategic brand management for higher education institutions with graduate degree programs: Empirical insights from the higher education marketing mix. Journal of Strategic Marketing. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc, Teck-Weng Jee, Kar Seng Loh, and Elena Gregoria Chin-Fern Chai. (Accepted). Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams. Journal of Hospitality Marketing and Management. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2019). How can challenger marketers target the right customer organization? The A-C-O-W customer organization profiling matrix for challenger marketing. Journal of Business and Industrial Marketing, Vol. 34 No. 2, pp. 338–346. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2017: 1.833; Scopus).
  • Journal: Lim, Weng Marc. (2019). Spectator sports and its role in the social marketing of national unity: Insights from a multiracial country. Journal of Leisure Research, Vol. 50 No. 3, pp. 260–284. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2017: 1.172; Scopus).
  • Journal: Lim, Weng Marc. (2019). To what degree is the Fourth Industrial Revolution an opportunity or a threat for the ASEAN community and region? Modern Applied Science, Vol. 13 No. 9, pp. 105–106. (ERA 2010: A-ranked; Scopus).
  • Journal: Lim, Weng Marc, Ai Ling Lim, and Cynthia Su Chen Phang. (2019). Toward a conceptual framework for social media adoption by non-urban communities for non-profit activities: Insights from an integration of grand theories of technology acceptance. Australasian Journal of Information Systems, Vol. 23. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc, Pervaiz Khalid Ahmed, and M. Yunus Ali. (2019). Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning. Industrial Marketing Management, Vol. 76, pp. 136–143. (ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2017: 3.678; Scopus).
  • Conference: Lim, Weng Marc. (2019). Policy environment and entrepreneurial development. 8th United Nations Educational, Scientific and Cultural Organization Meeting on Entrepreneurship Education, 9-11 October 2019, Hangzhou, China.
  • Journal: Lim, Weng Marc. (2018). Demystifying neuromarketing. Journal of Business Research, Vol. 91, pp. 205–220. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 3.354; Scopus).
  • Journal: Lim, Weng Marc. (2018). Dialectic antidotes to critics of the technology acceptance model: Conceptual, methodological, and replication treatments for behavioural modelling in technology-mediated environments. Australasian Journal of Information Systems, Vol. 22. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2018). Exiting supranational unions and the corresponding impact on tourism: Some insights from a rejoinder to Brexit. Current Issues in Tourism, Vol. 21 No. 9, pp. 970–974. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 2.451; Scopus).
  • Journal: Lim, Weng Marc. (2018). Revisiting concepts and theories in information systems and technology. Australasian Journal of Information Systems, Vol. 22. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2018). What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice. Journal of Business-to-Business Marketing, Vol. 25 No. 3, pp. 251–259. (Web of Science SSCI Impact Factor 2016: 1.312; Scopus 2016: Q1).
  • Journal: Lim, Weng Marc, Pei-Lee Teh, and Pervaiz Khalid Ahmed. (2018). It is not about what you read, but how you read it: The effects of sequencing rational and emotional messages on corporate and product brand attitudes. Journal of Strategic Marketing, Vol. 26 No. 4, pp. 339–355. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc, Pei-Lee Teh, Pervaiz Khalid Ahmed, Soon-Nyean Cheong, Huo-Chong Ling, and Wen-Jiun Yap. (2018). Going keyless for a seamless experience: Insights from a unified hotel access control system. International Journal of Hospitality Management, Vol. 75, pp. 105–115 (ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 2.787; Scopus).
  • Conference: Lim, Weng Marc. (2018). Breaking barriers: Women entrepreneurs in ASEAN. World Economic Forum on ASEAN, 11-13 September 2018, National Convention Center, Ha Noi, Viet Nam.
  • Conference: Lim, Weng Marc. (2018). Entrepreneurship education in tertiary education. 7th United Nations Educational, Scientific and Cultural Organization Meeting on Entrepreneurship Education, 9-11 October 2018, Trincomalee, Colombo, Sri Lanka.
  • Journal: Lim, Weng Marc. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. Journal of Business Research, Vol. 78, pp. 69–80. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 3.354; Scopus).
  • Journal: Lim, Weng Marc. (2017). Online group buying: Some insights from the business-to-business perspective. Industrial Marketing Management. Vol. 65, pp. 182–193. (ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 3.166; Scopus).
  • Journal: Lim, Weng Marc. (2017). Restoring tourist confidence and travel intentions after disasters: Some insights from a rejoinder to a series of unfortunate events in Malaysian tourism. Current Issues in Tourism, Vol. 20 No. 1, pp. 38–42. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 2.451; Scopus).
  • Journal: Lim, Weng Marc. (2017). Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying. Journal of Strategic Marketing. Vol. 25 No. 7, pp. 547–566. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Teh, Pei-Lee, Weng Marc Lim, Pervaiz Khalid Ahmed, Alan H. S. Chan, Jasmine M. Y. Loo, Soon-Nyean Cheong, and Wen-Jiun Yap. (2017). Does power posing affect gerontechnology adoption among older adults? Behaviour and Information Technology, Vol. 36 No. 1, pp. 33–42 (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 1.388; Scopus).
  • Conference: Lim, Weng Marc. (2017). Shaping the future of consumption. World Economic Forum on ASEAN, 10-12 May 2017, Sokha Phnom Penh Hotel and Residence, Phnom Penh, Kingdom of Cambodia.
  • Journal: Lim, Weng Marc. (2016). A blueprint for sustainability marketing: Defining its conceptual boundaries for progress. Marketing Theory, Vol. 16 No. 2, pp. 232–249. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 2.466; Scopus).
  • Journal: Lim, Weng Marc. (2016). Creativity and sustainability in hospitality and tourism. Tourism Management Perspectives, Vol. 18, pp. 161–167. (Note: Conceptual article that has been transferred by the editor from Tourism Management; ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 4.707; Scopus).
  • Journal: Lim, Weng Marc. (2016). Social media in medical and health care: Opportunities and challenges. Marketing Intelligence and Planning, Vol. 34 No. 7, pp. 964–976. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 1.421; Scopus).
  • Journal: Lim, Weng Marc. (2016). Understanding the selfie phenomenon: Current insights and future research directions. European Journal of Marketing, Vol. 50 No. 9/10, pp. 1773–1788 (ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 1.497; Scopus).
  • Journal: Lim, Weng Marc. (2016). PPR: Moving from evaluation to trial: How do SMEs start adopting cloud ERP? Australasian Journal of Information Systems, Vol. 20. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2016). PPR: Publication anxiety, quality, and journal rankings: Researchers views. Australasian Journal of Information Systems, Vol. 20. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2016). PPR: Toward principles of construct clarity: Exploring the usefulness of facet theory in guiding conceptualization. Australasian Journal of Information Systems, Vol. 20. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Conference: Lim, Weng Marc, Pei-Lee Teh, Pervaiz Khalid Ahmed, Alan H. S. Chan, Soon-Nyean Cheong, and Wen-Jiun Yap. (2016). Enhancing the sense of power and user adoption in gerontechnology: An experimental investigation of near-field communication lighting systems. IEEE International Conference on Industrial Engineering and Engineering Management, 4-7 December 2016, Bali, Indonesia. (Finalist—Best Paper Award).
  • Journal: Lim, Weng Marc. (2015). Antecedents and consequences of e-shopping: An integrated model. Internet Research, Vol. 25 No. 2, pp. 184–217. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2015: 3.017; Scopus).
  • Journal: Lim, Weng Marc. (2015). Enriching information science research through chronic disposition and situational priming: A short note for future research. Journal of Information Science, Vol. 41 No. 3, pp. 399–402. (ERA 2010: A-ranked; Web of Science SSCI Impact Factor 2015: 0.878; Scopus).
  • Journal: Lim, Weng Marc. (2015). It’s time to celebrate: How can restaurateurs make special occasions even better? Journal of Hospitality Marketing and Management, Vol. 24 No. 6, pp. 573–600. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus [Lead Article]).
  • Journal: Lim, Weng Marc. (2015). The influence of internet advertising and electronic word of mouth on consumer perceptions and intention: Some evidence from online group buying. Journal of Computer Information Systems, Vol. 55 No. 4, pp. 81–89. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2015: 0.764; Scopus).
  • Journal: Lim, Weng Marc and Oliver Kisalay Burmeister. (2015). PPR: Improving professional IT doctorate completion rates. Australasian Journal of Information Systems, Vol. 19. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Conference: Lim, Weng Marc. (2015). Thinking in new boxes: A creativity framework for greater sustainability in hospitality and tourism. World Hospitality and Tourism Forum, 25-27 June 2015, Seoul, South Korea (Winner—Best Paper Award with Cash Prize of USD1,000).
  • Conference: Lim, Weng Marc, Pei-Lee Teh, Pervaiz Khalid Ahmed, Alan H. S. Chan, Soon-Nyean Cheong, and Wen-Jiun Yap. (2015). Are older adults really that different? Some insights from gerontechnology. IEEE International Conference on Industrial Engineering and Engineering Management, 6-9 December 2015, Singapore. (Finalist—Best Paper Award).
  • Journal: Lim, Weng Marc. (2014). Antecedents and consequences of customer hedonism in hospitality services. Journal of Hospitality Marketing and Management, Vol. 23 No. 6, pp. 626–651. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2014). Sense of virtual community and perceived critical mass in online group buying. Journal of Strategic Marketing, Vol. 22 No. 3, pp. 268–283. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc. (2014). Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences: A case of online group buying. Journal of Information Systems, Vol. 28 No. 2, pp. 287–306. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
  • Journal: Lim, Weng Marc and Ding Hooi Ting. (2014). Consumer acceptance and continuance of online group buying. Journal of Computer Information Systems, Vol. 54 No. 3, pp. 87–96. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2015: 0.764; Scopus).
  • Journal: Lim, Weng Marc. (2013). The effects of web atmospherics on entertainment gratification and web irritation: Some empirical evidence from online shopping. Modern Applied Science, Vol. 7 No. 12, pp. 15–23. (ERA 2010: A-ranked; Scopus).
  • Journal: Lim, Weng Marc. (2013). Toward a theory of online buyer behavior using structural equation modeling. Modern Applied Science, Vol. 7 No. 10, pp. 34–41. (ERA 2010: A-ranked; Scopus).
  • Journal: Lim, Weng Marc and Ding Hooi Ting. (2012). E-shopping: An analysis of the uses and gratifications theory. Modern Applied Science, Vol. 6 No. 5, pp. 48–63. (ERA 2010: A-ranked; Scopus).
  • Journal: Lim, Weng Marc and Ding Hooi Ting. (2012). E-shopping: An analysis of the technology acceptance model. Modern Applied Science, Vol. 6 No. 4, pp. 49–62. (ERA 2010: A-ranked; Scopus).
  • Conference: Lim, Weng Marc and Ding Hooi Ting. (2012). Customer hedonism in hospitality services: A study of antecedents and consequences. International Conference on Contemporary Marketing Issues, 13-15 June 2012, Thessaloniki, Greece. (Winner—Best Paper Award).
  • Conference: Lim, Weng Marc and Ding Hooi Ting. (2010). Healthcare marketing: An imperative field of research in the 21st century. 6th International Conference of the Global Academy of Business and Economics Research, 17-19 October 2010, New York, United States of America. (Winner—Best Paper Award).