Staff Profile

We follow set of rules and regulations in our administrative, operational and academic functions

Dr Ngui Kwang Sing (George)

Associate Director, Swinburne Innovation Malaysia Sdn Bhd (SWIM)
PhD (UNIMAS) MSc (Leicester) BBA (RMIT)

Faculty of Business, Design and Arts

Office No:+60 82 260 702
Fax No:+60 82 260 815
Room No: B319
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Associate Professor Ngui is an Associate Director in Swinburne Innovation Malaysia Sdn Bhd (SWIM). His recent engagements include consultancies on economic and financial feasibility assessments of infrastructural development, evaluations of public social assistance programs, and value chain analyses of forestry-related sectors.


Technical Committee Member, Chief Minister Industry Excellence Award, Malaysia Productivity Corporation.

Chair, Logistics Committee, 42nd International Association of Impact Assessment (IAIA) Annual Conference.

General Committee Member, Sarawak Chamber of Commerce & Industry (2010-2023)

Council Member, National Skill Development Council, Ministry of Human Resources Malaysia (2017-2021)

Council Member, Sarawak National Youth Organisation (SABERKAS) (2020-2023)

Treasurer, Junior Chamber International Malaysia (2014)

Research Interests

SME Development, Outcomes of Social Assistance Programs, Organizational Learning Capability and Industry Competitiveness

Teaching Areas

Human Resource Management; Leadership; Business Strategy; Entrepreneurship; Innovation


2015, Swinburne University of Technology, Vice-Chancellor Award (Community Engagement)

Postgraduate Supervision

  1. Ong, LT ‘Industry-engaged learning: role of industry practitioner-turned academics’, PhD   thesis, Swinburne University of Technology (completed).
  2. Kizito, EN ‘Entrepreneurial pursuit in academic-industry collaboration: An exploratory study of factors influencing financial success’, MBus thesis, Swinburne University of Technology (completed). 
  3. Gan, V ‘Governance practices of Malaysian family-owned businesses’, MBus thesis, Swinburne University of Technology (completed).
  4. Nwobodo, S ‘Factors influencing destination selection for business events’, MBus thesis, Swinburne University of Technology (completed). 
  5. Rogos, E ‘Factors affecting participation in community-based eco-tourism programs: a case study of communities in the Padawan district, Sarawak’, MBus thesis (completed). 
  6. Alim, MA ‘Relationship between residents’ perception of tourism impact, participation in tourism decision-making and support of tourism development: evidence from rural Bangladesh’, MBus thesis (completed).
  7. Ee, YS ‘Online information-seeking behaviour of tourists in the hotel industry in Sarawak’, PhD thesis (completed). 
  8. Chan, AJ ‘Digital transformation: reshaping employee engagement through organizational culture and workplace digitalisation’, PhD thesis (completed). 
  9. Yuen, KL ‘Policy and Actors: Discourse and Cultural Repertoire in a Resettlement Project’, PhD thesis (completed).

Consultancy Projects/Grants

Principal researcher. Financial Feasibility Study of Senari Free Zone. Kuching Port Authority, Sarawak, March 2023.

Principal researcher. Baseline Study on Livelihoods of Communities in Nipah Trade in Sarawak. CRAUN Research, October 2022.

Principal researcher. Study on Consumer Awareness and Perception of Food Subsidy Programmes in Sarawak. Institute for Development Studies (Sabah), March 2022.

Principal researcher. Tracer Study of TVET Graduates supported by Yayasan Sarawak. Yayasan Sarawak, May 2022.

Co-Researcher. Study on Serian Masterplan (2020-2030). Economic Planning Unit, Sarawak, August 2021.

Principal researcher. Economic Impact Study on setting up of a Free Commercial Zone (FCZ) and/or Free Industrial Zone (FIZ) at Senari Terminal. Kuching Port Authority, January 2021.

Principal researcher. Process and Outcome Evaluation of High-Performance Rural Schools Program. Sarawak Foundation, July 2019.

Principal researcher. Development of field device to extract wood samples for macroscopic feature analyses, Sarawak Forestry Corporation, August 2017.

Principal researcher. Sharing economy approaches to transport and tourism in rural Sarawak, Melbourne-Sarawak Collaborative Research Scheme, September 2016.

Principal researcher. An evaluation of park service concession models for Kubah National Park, Sarawak Forestry Corporation, August 2016-December 2016.

Co-researcher. Information-seeking behavior among the state civil servants in the urban areas of Sarawak, PUSTAKA Sarawak, July 2016.

Principal researcher. Determinants of Corporate Events Site Selection: An Exploratory Study of the MICE Industry in Sarawak, Sarawak Convention Bureau, July 2014.

Co-researcher. Organizational Learning Capability and Performance of Small and Medium-Sized Enterprises in Malaysia: Testing Human-Resource Practices as a Determinant, Research University Grant Scheme, Universiti Teknologi Malaysia, commencing April 2011. Administered by Universiti Teknologi Malaysia.

Principal research. Validating the dimensions of service quality and their impact on service experience outcomes in a university setting, Lingnan University, May 2011- June 2012. Administered by Lingnan University.

Principal researcher. Study on the competitiveness of the manufacturing sector in Sarawak, Ministry of Industrial Development Sarawak, September 2010- November 2011.

Co-researcher. Social-economic Impacts of Global Financial Crisis on China: A Psychometric Model of Information Mediation, Fear Perception, and Decision Processing, Lingnan University, August 2009- December 2009. Administered by Lingnan University.

Principal researcher. Competitiveness of Sarawak Furniture Manufacturing Industry, Malaysia Furniture Promotion Council, September 2009- December 2009.

Co-researcher. Cost of Doing Business In Sarawak, Ministry of Industrial Development, January 2009- Jun 2009. Administered by Universiti Teknologi Mara.

Co-researcher. Relationship Between Leadership Behaviours, University Culture and Leadership Effectiveness for Academic Work in Malaysian Public Universities, Ministry of High Education Malaysia AKEPT Leadership Research Grant, Jul 2008- Jun 2009. Administered by Universiti Malaysia Sarawak.

Principal researcher. The project investigates the diversification patterns of public-listed firms in Malaysia and determines the role of corporate governance in influencing diversification strategies, Swinburne Sarawak Internal Seed Grant, Aug 2007- May 2008.

Research Outputs

  • Journal Article: Ng, AHH, Wider, W, Ho, RC, Wong, CH & Ngui, KS 2024, ‘Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia’, Asian Development Policy Review, vol. 12, no. 2, pp. 70-81.
  • Journal Article: Chan, AJ, Hooi, LW & Ngui, KS 2021, ‘Do Digital Literacies Matter in Employee Engagement in Digitalised Workspace?’, Journal of Asia Business Studies, vol. ahead-of-print, no. ahead-of-print, 
  • Journal Article: Alim, A, Jee, TW, Voon ML, Ngui, KS & Kasuma, J 2021, ‘Tourism development through communities’ support: rural communities’ perspective’, Geojournal of Tourism and Geosites, no. 39, pp. 1473-1482.
  • Journal Article: Nwobodo, S, Ngui, KS & Voon, ML 2020, ‘Business Event Destination Determinants: Malaysia Event Organizers’ Perspective’, Event Management, vol. 24, no. 1, pp. 113-126.
  • Journal Article: Voon, ML, & Ngui, KS 2019, ‘The Impact of Leadership Styles and Human Resource Practices on Commitment-to-Change’, International Journal of Recent Technology and Engineering, vol. 8 (IS), pp. 213-220.
  • Book: Ngui, KS & Voon, ML 2019 (eds), Sarawak Entrepreneur of the Year 2004-2018, Sarawak Chamber of Commerce & Industry, Kuching. 
  • Journal Article: Ngui, KS, Voon, ML & Lee, MH 2017, ‘Integrating community engagement with management education: A case study of ENT30014 Social Innovation Internship’, Education + Training, vol. 59, no. 6, pp. 579-589.
  • Journal Article: Hooi, LW & Ngui, KS 2014 ‘Enhancing organizational performance of Malaysian SMEs: the role of HRM and organizational learning capability’, International Journal of Manpower, vol. 35, 7, pp.  973-995.
  • Refereed Conference Proceedings: Nyeko, KE & Ngui, KS 2014, ‘Academic Entrepreneurs and Entrepreneurial Academics: Are They the Same?’, Paper presented at 4th International Conference on Humanities, Society and Culture, 2-3 September 2014, Kuala Lumpur.
  • Refereed Conference Proceedings: Voon, ML, Ngui, KS & Lo, MC 2014, ‘Influence of Leadership Styles on Academicians Commitment to Change in Malaysian Public Universities’, Proceedings of the International Conference on Business and Information, 3-5 July 2014, Osaka, pp. 4750-4768.
  • Refereed Conference Proceedings: Gan, Victor, Ngui, KS, Lee, MH & Ling, CC 2014, ‘Emerging Areas of Research in Related Party Transactions by Malaysian Listed Firms’, Proceedings of the International Borneo Business Conference, 20-21 August 2014, Kuching.
  • Refereed Conference Proceedings: Ngui, KS, Hooi, LW, Ng, AHH, & Voon, TL 2012, ‘Relationships between HRM and Performance: OL Capability as Mediator’, Paper presented at AUST’s 2nd Technosphere in 2012 Conference and AGBA’s 9th World Congress, 19-21 March 2012, Ajman University of Science & Technology, UAE. Paper won the Best Paper Award.
  • Refereed Conference Proceedings: Voon, ML, Lo, MC, Songan, P, & Ngui, KS 2012, ‘Influence of Transformational Leadership Style on Commitment to Change: The Impact of Human Resource Practices’, Proceedings of the 2nd Annual Summit on Business and Entrepreneurial Studies, Kuching, 15-16 October 2012, Conference Master.
  • Journal Article: Voon, JP, Ngui, KS & Agrawal, A 2011 ‘Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling’, International Food and Agribusiness Management Review, vol. 14, 2, pp. 103-120. Indexed in Thomson Reuters, Scopus, ERA.
  • Journal Article: Voon, ML, Lo, MC, Ngui, KS & Ayob, NB 2011 ‘The influence of leadership styles on employees’ job satisfaction in public sector organizations in Malaysia’, International Journal of Business, Management and Social Sciences, vol. 2, 1, pp. 24-32. Indexed in ERA.
  • Refereed Conference Proceedings: Ng, AHH, Ngui, KS, & Yu, PKH 2011, ‘Blue Ocean Strategy: A Preliminary Literature Review and Research Agenda’, Paper presented at British Academy of Management Conference, 13-15 September 2011, Aston University, Birmingham, United Kingdom.
  • Book Chapter: Ngui, KS ‘Organizational Learning Capability of SMEs’ in JH Westover (ed) 2011, Organizational Culture, Learning and Knowledge Management, Common Ground Publishing, Melbourne, pp. 149-166.
  • Book Chapter: Yu, PKH & Ngui, KS 2011 ‘Redefining global business as international regimes-related trade and commerce: navigating through an ocean without confusion by applying the one-dot theory’, in PKH Yu (ed) 2011, International Corporate Governance: A One-Dot Theory Interpretation, Nova Science Publishers Inc, New York.
  • Refereed Conference Proceedings: Hong, KS, Gan, SL, Songan, P, Rujhan Mustafa, Tan, GS, Hasbee Haji Usop, & Ngui, KS 2011, ‘Leadership Behaviours, University Culture And Leadership Effectiveness For Academic Work: A Study Of Malaysian Public Universities’, Paper presented at the 1st Exploring Leadership and Learning Theories in Asia Conference, Kuala Lumpur, 15-17 February 2011, Asia-Europe Institute, University of Malaya, Kuala Lumpur.
  • Refereed Conference Proceedings: Voon, ML, Lo, MC, Ngui, KS, Songan, P & de Run, EC 2011, ‘Transformational Leadership Style and Employees’ Commitment To Change: The Mediating Role of Human Resource Practices’, Paper presented at the 1st Exploring Leadership and Learning Theories in Asia Conference, Kuala Lumpur, 15-17 February 2011, Asia-Europe Institute, University of Malaya, Kuala Lumpur.
  • Refereed Conference Proceedings: Ngui, KS & Voon, JP 2010, ‘Willingness to Pay for Organic Food in Malaysia: Modeling Health Consciousness as a Determinant’, Proceedings of the 10th Conference of the Asia Pacific Sociological Association, Kota Kinabalu, 8-11 December 2010, Universiti Malaysia Sabah and Wollongong University.
  • Refereed Conference Proceedings: Ngui, KS, Hong, KS, Gan, SL, Hasbee Haji Usop & Rujhan Mustafa 2010, ‘Perceptions on Senior Executive Leader Behaviour and Leadership Effectiveness in Malaysian Public Universities’, in M Devlin, J Nagy & A Lichtenberg (eds) 2010 Research and Development in Higher Education: Reshaping Higher Education, 33, HERDSA, Melbourne, pp. 515-527.
  • Book Chapter: Ngui, KS, Voon, ML & Ee YS 2009, ‘Building the organizational learning capability of small and medium sized enterprises’, in BH Voon, K Singh & AMN Wong (eds) 2009, The small and medium enterprises in Sarawak: strategies to enhance its competitiveness, UPENA, Shah Alam, pp. 147-183.
  • Refereed Conference Proceedings: Wong, AMN, Ngui, KS & Hamali, J 2009, ‘Exploring the key factors affecting SME competitiveness: Insights from a study on competitiveness of Sarawak, Malaysia’ Proceedings of the 6th SMEs in a Global Economy Conference, Beijing, 5-6 December 2009, Universiti Teknologi MARA, University of Wollongong and Senshu University.
  • Refereed Conference Proceedings: Lo, MC, Voon, ML, Ayob, N & Ngui, KS 2009, ‘The Influence of Leadership Styles on Employees’ Job Satisfaction in Public Sector in Malaysia’, Proceedings of 3rd Asia Pacific Marketing Conference, 31 December 2009, Universiti Malaysia Sarawak and MAG (Marketing in Asia Group) Scholar, Malaysia.
  • Refereed Conference Proceedings: Voon, ML, Lo, MC, Ngui, KS, & Songan, P 2009, ‘Leadership styles in Context of Institution of Higher Education in Malaysia’, Proceedings of the 2009 International Conference on Business and Information, Kuala Lumpur, 6-8 July 2009, Academy of Taiwan Information Systems Research, Taiwan.
  • Refereed Conference Proceedings: Ngui, KS, Songan, P, Hong, KS & Wong, AMN 2009, ‘Testing OL Capability as Mediator of the HRM-Performance Link’, Proceedings of the First Global Business Summit Conference, Kuala Lumpur, 15-17 June 2009, Institute of Business Excellence of MARA University of Technology, Shah Alam.
  • Refereed Conference Proceedings: Hong, KS, Gan, SL, Hasbee, Hj Usop, Rujhan Mustafa & Ngui KS 2009, ‘Relationship Between Leadership Behaviours and Leadership Effectiveness for Academic Work in Malaysian Public Universities’, Proceedings of the AKEPT National Leadership Research Conference, 6 July 2009, Higher Education Leadership Academy, Ministry of Higher Education Malaysia, Putrajaya, Malaysia.
  • Journal Article: Ngui, KS, Songan, P, & Hong, KS 2008, ‘Organizational learning capability of Malaysian SMEs: Examining the effects of entrepreneurial orientation and human-capital development practices’, Journal of Information and Knowledge Management, vol. 7, 4, pp. 219-230.
  • Journal Article: Ngui, KS & Voon, ML 2008, ‘Relationships between firm ownership and performance: the mediating role of internal governance mechanisms’, Corporate Ownership & Control, vol. 6, pp. 461-470. Indexed in Scopus, ERA.
  • Refereed Conference Proceedings: Ngui, KS, Voon, ML, Ee, YS, & Lim, EAL 2008, ‘Relationships Between Large Shareholders, Board Governance Structure and Firm Performance: A Study on Malaysian Public-Listed Firms’, Proceedings of the Malaysian Finance Association 10th Annual Conference, Kuching, 5-6 June 2008, Malaysian Finance Association, Malaysia.
  • Refereed Conference Proceedings: Ngui, KS, Voon, ML & Angking, DJ 2008, ‘Linking HRM to Performance of Malaysian SMEs: The Mediating Role of Organizational Learning Capability’, Proceedings of the 3rd SMU EDGE Conference, Singapore, 9-11 July 2008, Lee Kong Chian School of Business, Singapore Management University, Singapore.
  • Refereed Conference Proceedings: Ngui, KS, Wong AMN & Voon, ML 2008, ‘Evaluation of Human Resource Practices As Determinant of SME Performance’, Proceedings of the 6th International Malaysian Studies Conference, Kuching, 5-7 August 2008, Malaysian Social Science Association, Malaysia.
  • Refereed Conference Proceedings: Ngui, KS, Su SI, Wan A & Voon, ML 2008, ‘Determinants of CEO Compensation: The Moderating Effect of Firm Size’, Proceedings of the Global Accounting and Organisational Change Conference, Melbourne, 9-11 July, 2008, Z Hoque (ed), LaTrobe University, Victoria.
  • Journal Article: Ngui, KS 2007, ‘Organizational learning capability of SMEs: Examination of Antecedents and Outcomes’, The International Journal of Knowledge, Culture and Change Management, vol. 7 no. 9, pp.1-11. Indexed in Scopus, ERA.