Swinburne University of Technology Sarawak Campus

Dr. Rodney Lim Thiam Hock

Lecturer in Marketing and E-Commerce
PhD in Business (Swinburne), Masters of eBusiness and Communications (Swinburne University Lilydale, Australia)

Faculty of Business, Design and Arts

Office No:+60 82 260 726
Fax No:+60 82 260 815
Room No: B332
Email: rlim@swinburne.edu.my


Dr Rodney Lim has taught at the higher education level since 1993.  He has extensive teaching experience in the areas of Marketing and Digital Marketing.  He is currently coordinating the Capstone 1 unit in the Business degree program.

Research Interests

Entrepreneurship, social media  and e-commerce

Teaching Areas

Advanced Integrative Business Practice (Capstone 1), Managing the Global Marketplace, International Marketing, Introduction to Management, Marketing Management, Business Strategy.

Training & Consultancy

Project Lead Consultant. Tourism Satellite Account (TSA) – Outbound Tourism Survey 2018. Funding Amount: RM197,097.00 (2018, Ongoing)

Project Consultant. Sarawak International Dragon Boat Regatta (SIDBR) and Sarawak Regatta (SR) Industry Player Survey 2017. Funding Amount: RM25,000 (2017, Completed)

Organizing Committee. Women Entrepreneurship Conference 2014. Collaboration with the Sarawak Dayak Graduates Association (SDGA)

Recent Media

The enticing e-tail evolution. Available at: http://www.theborneopost.com/2014/01/12/the-enticing-e-tail-evolution/

  • Research Outputs

Research Outputs

  • Conference Proceedings: Lim, R., Diaz, JA, & Dash, D 2013 “Making Shops from Blogs: An Emerging Online Retailing Phenomenon in Southeast Asia”, Proceedings of 3rd Asia-Pacific Business Research Conference 2013, Kuala Lumpur, Malaysia.
  • Book Chapter: Yu, P. K.-H., Lim, R. & Mohammed, J. A. (2012). Shattering and Salvaging Grounded Theory: A One-dot Theory Conversion.  In The Politics and Business Dimensions of Governance and Regimes- A One Dot Theory Interpretation. Heidelberg Press, pp. 65-78.
  • Book Chapter: Yu, P. K.-H. & Lim, R. (2012).  Classic and Non-Classic Grounded Theory: A One-Dot Theory Critique.  In The Politics and Business Dimensions of Governance and Regimes- A One Dot Theory Interpretation. Heidelberg Press, pp. 47-64.
  • Conference Proceeding: Lim, R. & Ee, YS 2011 “Virtual Goods in Social Games: An Exploratory Study of Factors that Drive Purchase of In-Game Items,” Proceedings of the Ninth International Conference on e-Business 2010, Bangkok, Thailand.
  • Conference Proceeding: Lim, R., Lee, M & Yin, C 2009, ‘Teacher Usage and Perceptions of Online Discussion Forums in Higher Education’, 2nd International Conference of Teaching and Learning (ICTL 2009), INTI University College, Malaysia.