Swinburne University of Technology Sarawak Campus

Dr. Hung Hsiu-Chin

Lecturer, Social Media major
PhD (Media and Communications Studies) (Goldsmiths College), MA (Mass Communications) (Leicester University), BA (Journalism)(Shih Hsin University)

Faculty of Business, Design and Arts

Office No:082-260945
Fax No:+60 82 260 815
Room No: B334
Email: HCHung@swinburne.edu.my


Hsiu-Chin taught classes in media theory and communications, film and audiovisual studies, cultural creative industries, creative thinking; integrated marketing communications at various higher institutions in the UK, Taiwan and China before coming to Kuching. She obtained her PhD in Media and Communications from Goldsmiths College, University of London. Her thesis examined the Taiwan’s young audiences’ transnational media consumption of Japanese and South Korean TV dramas in relation to the notions of national identity, postcolonialism, Asianisation and globalisation.

Her recently research focuses on critical perspectives of promotional culture/media in the global context. Nation branding, media consumption, consumerism, creative industries, symbolic expression, social status, image and lifestyle have been considered as important factors in the transformation of modern media. Furthermore the social media has increasingly emerged as a key factor in relation to individual socialisation, self-promotional practice and celebrityhood.

Research Interests

Cultural studies, Audience studies, Social Media, Digital Culture, Promotional Culture, Creative and Media Industries, Identity, Postcolonialism

Teaching Areas

Social media, Transnational media studies, Digital culture
  • Research Outputs

Research Outputs

  • Conference Presentation “The popularisation of “Danmu” culture amongst China youngsters” at Crossroads in Cultural Studies, Lisbon, 28-31 July, 2020, abstract accepted postpone due to COVID-19
  • Conference Presentation “Transnational Media Consumption: Taiwan youth look at Japanese and South Korean TV dramas”, at TV in the Age of Transnationalisation Conference, Media Across Border, London, 22-23 June, 2015.
  • Conference Presentation “Caught In-Between: negotiating the concept of identity and identity politics: The consumption of Japanese and Korean TV dramas and Taiwan youth cultural appropriation and identification”, at Identity, Culture and Communications Conference, Madrid, 19-21 April, 2012.