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Staff Profile

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Dr Marc Arul Weissmann

Discipline Leader - Bachelor of Business (Non-Accounting and Finance), Lecturer
PhD(SUT), BBus (International Business) (SUTS)

Faculty of Business, Design and Arts

Office No:+60 82 260 063
Room No: B330
Email: MWeissmann@swinburne.edu.my
Google Scholar     Scopus     ORCID

Biography

Dr Marc is currently the Discipline Leader for Bachelor of Business (Non Accounting and Finance).  He obtained both his Bachelor of Business (International Business) with a minor in Economics and his Ph.D. from Swinburne University of Technology, Sarawak. Prior to joining Swinburne University, Dr Marc was a research assistant at Swinburne University and served time in the Singapore Police Force. He has since developed a passion in research for understanding the everyday consumption decisions people make, the impact of those decisions have on the environment, the economy, our society, and the ways in which we may alter our behavioural action and cognitive perception.

Outside of academia, Dr Marc has been actively involved in leadership development and mentoring programmes. And incorporates these methods and tools into the classroom setting to develop a holistic approach to his teaching. He believes that to simply tell is to forget, and to teach is not a guarantee that things will be remembered—instead learning and personal growth starts with involvement.

Research Interests

  • Sustainability
  • Sustainable consumer behaviour
  • Behaviour change research

Teaching Areas

Economics, International Business

Professional Membership

Golden Key International Honour Society

Postgraduate Research Supervision

Co-Supervisor: Thian, Y.Y.W ‘The Impact of Six Months Moratorium on Repayment and Interest Rate Adjustments on Liquidity Risks and Financial Performance of Malaysian Banks’, MBus Thesis, Swinburne University of Technology, Melbourne.

Co-Supervisor: Bastrygina, T ‘The role of Instagram influencers in the hospitality and tourism industry’ MBus Thesis, Swinburne University of Technology, Melbourne.

Recent Research Grant

2017-2019, A Behavioral Control Investigation Towards Greater Sustainability, Swinburne University Research Micro Fund.
  • Research Outputs

Research Outputs

  • Journal Article: Lim, W. M., & Weissmann, M. A. (2021). Toward a theory of behavioral control. Journal of Strategic Marketing, 1-27.
  • Journal Article:Weissmann, M. A., & Lim, R. (2021). Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention. Journal of Global Marketing, 1-16.
  • Journal Article: Cheong, W.H. C., Lee, M.H, & Weissmann, M.A. 2019, Credit Access Tax Structure, and the Performance of Malaysian Manufacturing SMEs, International Journal of Managerial Finance, 16(4), 433-454.