Staff Profile

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Ts. Augustus Raymond Segar

Deputy Head of School (Design & Arts) & Lecturer in Multimedia Design
Bachelor of Business (SUTS), Master of Multimedia (SUTS)

Faculty of Business, Design and Arts

Office No:+60 82 260 690
Fax No:+60 82 260 815
Room No: B203-B204
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Ts.Augustus Raymond Anak Segar is a Lecturer and the Deputy Head of School  for  Design  and  Arts  at  Swinburne  University.  Throughout  his   career,   he   has   worked   with   various   industry   partners   and government  bodies  including  Nokia,  Microsoft  Malaysia,  Malaysia  Digital  Economy  Corporation  (MDEC),  Malaysian  Communications and    Multimedia    Commission    (MCMC),    Sarawak    Multimedia    Authority (SMA), Sarawak Digital Economy (SDEC), Tabung Ekonomi Gagasan   Anak   Bumiputera   Sarawak   (TEGAS),   SME   Corporation,   Sarawak Tourism Board (STB) and Borneo Convention Centre Kuching (BCCK). This led to important milestones for the University, which has included the signing of MoU, partnership, project commercialisation, formation of the course advisory committee and securing numerous commercial, industry projects and grants. Within the local creative industry ecosystem, he is also actively involved as a trainer, facilitator and mentor for budding start-ups.  Augustus specialises in Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) and currently teaches in the areas of immersive media & technologies, interactive applications, games and animation.

Research Interests

Community engagement, storytelling, eXtended Reality, computer graphics and simulation, preservation of culture and heritage.

Professional Memberships

Malaysia Design Council (1-E-000692)
Notes and Coins Advisory Committee to the Central Bank of Malaysia
Mentor, Malaysian Global Innovation & Creativity Centre (MaGIC) Mentorship Service
Certified Trainer, Pembangunan Sumber Manusia Berhad (TTT/8185)
Malaysia Board of Technologist (Graduate Technologist)
Malaysia Board of Technologist (Professional Technologist)

  • Research Output

Research Output

  • Journal article Badiozaman, I.F., Segar, A.R. and Hii, J., 2021. A pilot evaluation of technology–enabled active learning through  a  Hybrid  Augmented  and  Virtual  Reality  app. Innovations  in  Education  and  Teaching  International, pp.1-11.
  • Journal article Badiozaman, I.F., Segar, A.R. and Iah, D., 2021. Examining faculty’s online teaching competence during crisis: one semester on. Journal of Applied Research in Higher Education.
  • Journal article Badiozaman, I.F and Segar, A.R., 2021. Exploring online teaching competence in the context of COVID 19 pandemic: insights from Sarawak, Malaysia. Journal of Further and Higher Education.
  • Conference presentation Segar, A., Hii, I. K. and Badiozaman, I. (2018). Interactive Hybrid Reality Storytelling for Kuching Cultural Heritage Sites. International Conference on Education Transformation (i-CET2018). Kuching, Malaysia 23-26 October, 2018.
  • Poster presentation Hii, I. K., Segar, A., Zaidi, A., Cheong, K. B. and Lo, C. L. (2018). Kuching Heritage App. Innovation and Technology Exposition (InTEX18). Kuching, Malaysia 17-18 July, 2018.
  • Other publication Segar, A. (2016, May 26). Turning folklore into mobile games. Campus and Beyond: The Borneo Post. Retrieved from
  • Other publication Segar, A. (2014, March 5). A fortune to be made in mobile apps. Campus and Beyond: The Borneo Post. Retrieved from
  • Other publication Segar, A. (2014). Digital Future: Mobile Apps and Creative Content. Discover, (1), p.10.