EXPLORE
×

Staff Profile

We follow set of rules and regulations in our administrative, operational and academic functions

Associate Professor Dr. Fung Chorng Yuan

Head of School (Business)
PhD (USM), M. Sc. (HRD) (UNIMAS), FCCA, CA (M), Graduate Certificate in Learning and Teaching (Higher Education)

Faculty of Business, Design and Arts

Office No:+60 82 260 680
Fax No:+60 82 260 815
Room No: B305
Email: [email protected]

Google Scholar ORCID Scopus

 
   

Biography

   

Associate Professor Dr. Fung Chorng Yuan is the Head of School (School of Business) at the Faculty of Business, Design and Arts.  Prior to joining Swinburne Sarawak, he had worked in both the industry and academia for over 20 years, holding senior positions. Dr. Fung was admitted as an associate member of the Association of Chartered Certified Accountants (ACCA), U.K., in 1996 and subsequently became a fellow (senior) member in 2000. He was appointed as a member of the ACCA Malaysian Advisory Committee (MAC) in September 2023, making him the only academician on the board of this national-level committee. Fung is also a member of the Malaysian Institute of Accountants (MIA), carrying the title Chartered Accountant (CA) since 1998 and a member of the MIA Sarawak regional committee since 2018. 

   

Dr Fung obtained his PhD in educational psychology from Universiti Sains Malaysia (USM). His PhD research was on university students’ motivational beliefs and self-regulated learning, using quasi-experimental mixed methods approach. Blending both the practical and theoretical, his passion is to develop learners as critical thinkers in the field that they are embarking on. Leveraging his PhD and Master’s research in self-regulated learning, cognitive modelling and cognitive task analysis, Dr Fung provides useful ‘thinking tools’ for his learners to achieve sound understanding and application of the subject content. He conducts training, both in-course and corporate, regularly. He uses the CARE (Context, Application, Reflect and Evaluate) approach, an approach that Dr. Fung has developed in his teaching and training, making him one of the sought-after lecturers and trainers in the field.

   

Dr Fung is an interdisciplinary researcher, and his research interest covers corporate reporting, human resource development, emotional intelligence and higher education issues. He is an accredited supervisor to supervise both master’s and PhDs as the principal coordinating supervisor. He has a YouTube channel, providing invaluable resources for master’s and PhD students. You can find out more information about his channel using the following link: https://www.youtube.com/channel/UC4vwjr29t0LcfKgpg9imc9A. In addition to being a researcher and an author, Dr. Fung is also a reviewer for Scopus and MyCite indexed journals.

 
 
   

Research Interests

   
         
  • Corporate reporting
    •      
  • Human resource development
    •      
  • Emotional intelligence and organisational learning
    •      
  • Higher education – teaching practices and curriculum design
    •    
    

Teaching Areas

      
  • Undergraduates: ACC10008 Financial Information Systems, ACC20013 Company Accounting
    •      
  • Postgraduates and professional courses: MBAi FIN80005 Corporate Financial Management, ACC60008 Accounting Systems and Reporting, ACCA Strategic Business Leaders (SBL), and Advanced Financial Management (AFM).
 
 
   

Professional and Committee Membership


  • Member of the Association of Chartered Certified Accountants, ACCA, (UK) since 1996
    •      
  • Member of the ACCA Malaysian Advisory Committee (MAC) 2023–2025
    •      
  • Member of the Malaysian Institute of Accountants (MIA) since 1998
    •      
  • Member of the MIA Regional Committee (Sarawak state) 2018–2025

Research Grants & Projects


  • UNICEF (2023). Supporting Six Local Councils in Sarawak to Develop a Situation Analysis of Children’s Wellbeing and Costed Action Plan for the Child-Friendly Cities Initiative (CFCI). Co-researcher (focus group interviews and data analysis).
    •      
  • Product Market Survey & Business Analysis of Edible Ice in Samarahan Division (2023). Lead researcher. Consultancy project.
    •      
  • Matching Grant (2022). Behavioural intention to use hybrid learning among higher education teachers post COVID-19. Co-Researcher (for Swinburne University). Partner universities: UKM, UNIMAS, Curtin University Malaysia.
    •      
  • Matching Grant (2021). Embracing blended learning in Malaysian Higher Education: students’ skills, engagement and outcomes. Lead Researcher (for Swinburne University). Partner universities: USM, Sunway University, Wawasan Open University.
    •      
  • Research collaboration with Ton Duc Thang University (Vietnam) and Rajamangala University of Technology Srivijaya (Thailand) on digital readiness and online academic engagement of university students: a comparative study (2021–2022).
    •      
  • External competitive grant (2019). A study of the impact of High-Performance School (HiPERS) Program in Sarawak. Co-researcher (focus group interview and data analysis).

   

Awards, Achievements and Engagement

  • ACCA Malaysia Digital and Technology Taskforce Committee Member. 2025–2026.
    •      
  • AACSB Asia Pacific Conference, 5–8 November 2024. Forum panellist cum moderator. Kuala Lumpur.
    •      
  • Certificate of Merit, National Outstanding Educator (University) Category. Private Education Excellence Award 2024. Educoop Malaysia.
    •      
  • Public Consultation on Proposed National Sustainability Reporting Framework – Participant. March 2024. Organised by ACCA Malaysia.
    •      
  • Speaker at Advancing Asia 2023 Business & Entrepreneur Forum: “The Higher Education and the Future Work Culture.”
    •      
  • Swinburne Sarawak Teaching Excellence Award 2021. For innovating and implementing the C.A.R.E. pedagogy.
    •      
  • Best Presenter Award. 7th Asia Pacific Marketing and Management Conference, 2021.
    •      
  • Forum Panellist. ACCA University Tutor Conference 2021: Future proofing employability of accounting graduates.
    •      
  • Guest Lecturer. Universiti Malaya, Communication Skills for Employment Purposes. Semester 1, 2021/2022.

A YouTube Channel

  • Channel Name: Dr. CY Fung’s classroom 洪老师课室
    •      
  • Feature: Research education
    •      
  • Recognition: Videos adopted in courses at Rajamangala University of Technology Srivijaya and Swinburne Sarawak MBAi program.

   

Editorial and Reviewer

  • Associate guest editor, Qualitative Research Journal – Special issue (Scopus Q2 journal) – 2023–2024
    •      
  • Reviewer, Applied Economics (Scopus Q2 and WoS journal) – since 2024
    •      
  • Reviewer, Journal of General Psychology (Scopus Q1 and WoS journal) – since 2023
    •      
  • Reviewer, The International Journal of Management Education (Scopus Q1 journal) – since 2024
    •      
  • Reviewer, The International Review of Financial Analysis (Scopus Q1 journal) – since 2024
    •      
  • Reviewer, Asia Pacific Journal of Business Administration (Scopus Q2 journal) – since 2023
    •      
  • Reviewer, Pertanika Journal of Social Science and Humanities (Scopus Q3 and MyCite journal) – since 2024
    •      
  • Reviewer, Asia Pacific Journal of Educators and Education (Scopus and MyCite journal) – since 2021
    •      
  • Reviewer, Borneo Journal of Social Sciences and Humanities (MyCite journal) – since 2020

Recent Media

  • Lim, T.Y., Fung, C.Y., & Wong, K.L. (2023, August 18). The career planning of university graduates after the pandemic. Sin Chew Daily.
    •      
  • Gunesekara, A., Turner, K., Fung, C.Y., & Stough, C. (2023, January 24). Teaching with Empathy First: Bring emotional intelligence into the online space. Education Today. Retrieved from https://www.educationtoday.com.au/news-detail/Teaching-with-Empathy-First-5827
    •      
  • Fung, C.Y & Ki, Y.P. (2021, February 24). Career adaptability after the pandemic. The Borneo Post. Retrieved from The Borneo Post Article
    •    

Research Output

  • Refereed Journal: Fung, C.Y., Tiwari, S., & Voon, K.J.S. (2025). A Preliminary Review of Artificial Intelligence Adoption in Human Resource Management: Evidence from Asia. International Journal of Service Management and Sustainability, 10(1), 157-171. https://doi.org/10.24191/ijsms.v10i1.24222
  • Book Chapter:Garcia, M. B., Rosak-Szyrocka, J., Yılmaz, R., Metwally, A. H., Acut, D. P., Ofosu-Ampong, K., Erdoğdu, F., Fung, C. Y., & Bozkurt, A. (2025). Rethinking Educational Assessment in the Age of Generative AI: Actionable Strategies to Mitigate Academic Dishonesty. In M. Garcia, J. Rosak-Szyrocka, & A. Bozkurt (Eds.), Pitfalls of AI Integration in Education: Skill Obsolescence, Misuse, and Bias (pp. 1-24). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-0122-8.ch001
  • Refereed journal: Hossain, M.S., Islam, M.Z., Ali, M.S., Safiuddin, M., Ling, C.C. and Fung, C.Y. (2025), “The nexus of tax avoidance and firms characteristics – does board gender diversity have a role? Evidence from an emerging economy”, Asia-Pacific Journal of Business Administration, 17(2), pp. 401-427. https://doi.org/10.1108/APJBA-10-2023-0521 (Scopus Q1 journal).
  • Refereed Journal: Ravichandran, J., Leong, C-M., Lim, T.-Y., Lim, B. C-Y., & Fung, C-Y. (2025). Driving sustainability in fashion: examining apparel purchasing behaviour in an emerging market. International Journal of Service Management and Sustainability, 10(1), 87 – 105. https://doi.org/10.24191/ijsms.v10i1.24217
  • Refereed Journal: Hossain, M.S., Ali, M.S., Islam, M.Z., Safiuddin, M., Ling, C.C. and Fung, C.Y. (2025), “The nexus of firms characteristics and tax avoidance – do independent directors have a role? Evidence from Bangladesh”, Journal of Accounting in Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JAEE-03-2024-0120 (Scopus Q2 ABDC B journal)
  • Refereed Journal:Hossain, Ling, C.C., Pathiranage, N.W., & Fung, C.Y. (2025), Do Female Directors Matter? Exploring the Link Between Corporate Sustainability Disclosures and Earnings Management in Malaysia. Corporate Social Responsibility and Environmental Management, 0, 1-17. https://doi.org/10.1002/csr.3113 (Scopus Q1 journal)
  • Guest Editorial: Wong, B.K.M., Chorng Yuan, F., Kong, M. and Leong, H.J. (2025), Guest editorial: Critically exploring transdisciplinary qualitative research in the Global South, Qualitative Research Journal, 25(2), 117-124. https://doi.org/10.1108/QRJ-03-2025-315 (Scopus Q2 journal)
  • Refereed Journal:Turner, , Gunasekara, A. N., Yuan, F. C., & Stough, C. (2024). Exploring the alignment between Australian university graduate attributes and emotional intelligence competencies. The Curriculum Journal, 00, 1–19. https://doi.org/10.1002/curj.293 (Scopus Q2 journal) 
  • Refereed journal: Chong, A.S.E., Fung, C.Y., & Ki, Y.P. (2024). The relationship of e-training, work motivation, and work-life balance on Malaysian teachers’ performance during COVID-19 pandemic. Malaysian Journal of Business and Economics, 11(1). https://doi.org/10.51200/mjbe.v11i1.5292 (MyCite journal)
  • Refereed journal: Abdullah, M. N. L. Y., Tan, S.F., Samsudin, M. A., Sim, T.Y. & Fung, C.Y. (2024). Factors influencing undergraduate students’ online learning outcomes: a Structural Equation Modeling. SAGE Open, 1-14. https://doi.org/10.1177/21582440241261834 (Scopus Q1 journal)
  • Refereed journal: Hossain, M.S., Ali, M.S., Ling, C.C. & Fung, C.Y. (2024), Tax Avoidance and Tax Evasion: Current Insights and Future Research Directions from an Emerging Economy, Asian Journal of Accounting Research, 9(3), 275-292. https://doi.org/10.1108/AJAR-09-2023-0305 (Scopus Q2 journal).
  • Refereed journal: Hossain, M.S., Ali, M.S., Islam, M.Z., Ling, C.C. and Fung, C.Y. (2024). Nexus between profitability, firm size and leverage and tax avoidance: evidence from an emerging economy, Asian Review of Accounting, 32(5), 759-780. https://doi.org/10.1108/ARA-08-2023-0238 (Scopus Q2; ABDC B-ranked journal).
  • Refereed journal: Sim, C. H., Fung, C. Y., & Ling, C. C. (2024). Social Disclosure and Accounting Data: Effects on Share Prices in an Emerging Market. International Journal of Advanced Research in Economics and Finance, 6(2), 114-128. http://myjms.mohe.gov.my/index.php/ijaref (MyCite journal)
  • Refereed journal: Ambu-Saidi, B., Fung, C.Y., Turner, K., & Lim, A.S.S. (2024). A Critical Review on Training Evaluation Models: A Search for Future Agenda. Journal of Cognitive Sciences and Human Development, 10(1), 142-170. https://doi.org/10.33736/jcshd.6336.2024 (MyCite journal)
  • Conference proceedings: Sim, C.H., Fung, C.Y., & Ling, C.C. (2024). Assessing the Impact of Accounting Information During Accounting Regime Change: Evidence from An Emerging Market. Proceedings of the 6th Kuala Lumpur International Conference on Education, Economics and Technology 2024, Malaysia, 18-28.
  • Refereed journal: Su, S.I. and Fung, C.Y. (2024). Exploring the roles of emotional intelligence and self-regulated learning during online learning. International Journal of Modern Education. 6(20). 58-68. DOI:10.35631/IJMOE.620005 (MyCite journal)
  • Book chapter: Fung, C.Y., Heng, K. S., & Sim, C.H. (2024). Exploring Sustainability Education in the Business Schools of Australian Branch Campuses in Malaysia: Now and the Way Forward, In Goi, C.L. (ed). Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices. IGI Global Publishing. Pp. 238-259. https://doi.org/10.4018/978-1-6684-9859-0.ch014 (Scopus indexed book chapter)
  • Conference proceedings: Cheong, H.F., and Fung, C.Y. and Lim, S.S.A. R.0.A.R. The Next Normal: Developing Malaysian University Students’ Resilience, Optimism, Adaptability, and Readiness for (Post-) COVID-19 Future of Work Across Professions. The 3rd Southeast Asian Conference on Education. February 2023. Singapore. https://ir.unimas.my/id/eprint/45847/1/seace-programme-2023.pdf
  • Refereed journal: Fung, C.Y., Weissmann, M.A., Phang, C. S. C., Heng, K. S., Chang, J. S. G., Sim, C.H., Lim, A. S. S., Wasudawan, K., Ki, Y. P., Su, S.I., Lim, T.Y., Ngui, L. L. H., & Lim, A. L. (2023). A Review and Reflection on Online Learning and Assessments in Higher Education after the Pandemic. International Journal Of Advanced Research In Education And Society, 5(3), 394-405. Retrieved from https://myjms.mohe.gov.my/index.php/ijares/article/view/24557 (MyCite journal)
  • Refereed journal: A.H., Ki, Y.P., & Fung, C.Y. (2023). The Relationship between Work-Life Balance, Job Satisfaction, and Turnover Intention among Accounting Personnel in Public Accounting Firms. Journal of Cognitive Sciences and Human Development, 9(2), 63-88. https://doi.org/10.33736/jcshd.5795.2023 (MyCite journal)
  • Conference proceedings: Fung, C.Y., Weissmann, M.A., Phang, C. S. C., Heng, K. S., Chang, J. S. G., Sim, C.H., Lim, A. S. S., Wasudawan, K., Ki, Y. P., Su, S.I., Lim, T.Y., Ngui, L. L. H., & Lim, A. L. (2023). Online Learning and Assessments in the Higher Education after the Pandemic: Stay or Scrap? Proceedings of the 4th Kuala Lumpur International Conference on Management, Education and Technology, Malaysia, 308-316.
  • Refereed Journal:Lim, B.C.Y., Fung, C.Y., Angking, D.J., Lim, T.Y., & C.H., Lee (2023). The relationship between human resource management practices, career satisfaction and turnover intention in a post-pandemic emerging country. Malaysian Journal of Business and Economics. 10(1), 95-114. https://doi.org/10.51200/mjbe.v10i1.4542 (MyCite journal)
  • Conference proceedings: Cheong, H. F., Fung, C. Y. & Lim, A. S. S. (2023, February 12). The next normal: Developing Malaysian University students’ resilience, optimism, adaptability, and readiness for (Post) Covid-19 Future of Work Across Professions. Paper presented at the Third Southeast Asian Conference on Education, Singapore
  • Refereed Journal:Gunasekara, A., Turner, K, Fung, C.Y. & Stough, C. (2022). Impact of lecturers’ emotional intelligence on students’ learning and engagement in remote learning spaces: A cross-cultural study. Australasian Journal of Educational Technology. 38(4), 112-126. https://doi.org/10.14742/ajet.7848 (Scopus Q1 and Web of Science journal) 
  • Referred Journal:Lim, W. M., Chin, M. W. C., Ee, Y. S., Fung, C. Y., Giang, C. S., Heng, K. S., Kong, M. L. F., Lim, A. S. S., Lim, B. C. Y., Lim, R. T. H., Lim, T. Y., Ling, C. C., Mandrinos, S., Nwobodo, S., Phang, C. Su. C., She, L., Sim, C. H., Su, S. I., Wee, G. W. En., & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 1 14. https://doi.org/10.1002/joe.22162 (Scopus Q2 journal)
  • Book Chapter:Fung, C.Y., Su, S.I., Perry, E. and Garcia, M.B. (2022). Development of a Socioeconomic Inclusive Assessments Framework for Online Education in Higher Education. In Garcia, M.B. (ed). Socioeconomic Inclusion during an Era of Online Education. IGI Global Publishing. Pp. 23-46. http://dx.doi.org/10.4018/978-1-6684-4364-4.ch002 (Scopus indexed book chapter)
  • Refereed Journal: Ibrahim, N.E., Fung, C.Y.,Ki, Y.P. & Su, S.I. (2022). The Relationship of Organisational Culture and Effectiveness of Internal Process Change in Civil Service. International Journal of Quality and Innovation  https://doi.org/10.1504/IJQI.2022.122310 (ERA journal).
  • Book Chapter: Fung, C.Y.& Gunasekara, A. (2021). Re-thinking post COVID-19 career success: Insights from contemporary career approaches. In W.M. Lim, S. Kaur & H.F. Cheng (Eds.), COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives. Routledge, UK. http://dx.doi.org/10.4324/9781003182740-9 
  • Refereed Journal: Fung, C.Y.,Abdullah, M.N.L.Y. and Hashim, S. (2021). Perception and Benefits of Writing Personalized Weekly e-Learning Journals and the Effect on University Students’ Academic Self-efficacy. Alberta Journal of Educational Research. 67(4), pp. 351-371 https://doi.org/10.11575/ajer.v67i4.69349 (Scopus Q4 and ERA B journal). 
  • Refereed Journal:Fung, C.Y. & Su, S.I. (2021). The Use of C.A.R.E. Method to Foster Students’ Engagement and Motivation to Learn in an Online Undergraduate Accounting Subject. Asian Journal of Research in Education and Social Sciences, 3(1), 94-104. Retrieved from http://myjms.mohe.gov.my/index.php/ajress/article/view/12528 (MyCite journal)
  • Refereed Journal:Munyug, T. E., Ki, Y.P. & Fung, C.Y. (2020). The relationship between emotional intelligence and job satisfaction among state civil servants. International Journal of Service Management and Sustainability, 5(2), 63-84. Retrieved from  http://ir.uitm.edu.my/id/eprint/40310 (MyCite journal)
  • Book chapter: Fung, C.Y., Melissa, N.L.Y. A. and Shahabuddin H. E-Learning Journal (e-L-J): A Tool to Assess University Students’ Self-Regulated Learning (2019). In Melissa, N. L.Y.A and Lim, B.H. (Eds). Psychological Assessment: Theory, Practice and Issues. Penerbit USM, Malaysia. Pp. 89-108.
  • Refereed Journal: Fung, C.Y., Abdullah, M.N.L.Y. & Hashim, S. (2019). Improving Self-regulated Learning through personalized weekly e-Learning Journals: a time series quasi-experimental study. e-Journal of Business Education and Scholarly of Teaching. 13(1). Pp: 30-45. Retrieved from https://search.proquest.com/docview/2261002664?pq-origsite=gscholar (ABDC C-ranked Journal)
  • Refereed Journal: Cheong, W.H.C., Ilma, N.  &  Fung, C.Y. (2019). The complementary effects of Islam and CSR: some empirical evidence. Asian Journal of Finance and Accounting. 11(1). Pp.1-28. https://doi.org/10.5296/ajfa.v11i1.13976

    •