Staff Profile

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Associate Professor Dr. Fung Chorng Yuan

Head of School (Business)
PhD (USM), M. Sc. (HRD) (UNIMAS), FCCA, CA (M), Graduate Certificate in Learning and Teaching (Higher Education)

Faculty of Business, Design and Arts

Office No:+60 82 260 680
Fax No:+60 82 260 815
Room No: B305
Email: [email protected]

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Biography

Associate Professor Dr. Fung Chorng Yuan is a multiple award winner, and currently the Head of School (School of Business) at the Faculty of Business, Design and Arts.  Prior to joining Swinburne Sarawak, he had worked in both the industry and academia for over 20 years, holding senior positions. Dr. Fung was admitted as an associate member of the Association of Chartered Certified Accountants (ACCA), U.K., in 1996 and subsequently became a fellow (senior) member in 2000. He was appointed as a member of the ACCA Malaysian Advisory Committee (MAC) in September 2023, making him the only academician on the board of this national-level committee. Fung is also a member of the Malaysian Institute of Accountants (MIA), holding the title Chartered Accountant (CA) since 1998 and serving on the MIA Sarawak regional committee since 2018. 
 
Dr Fung obtained his PhD in educational psychology from Universiti Sains Malaysia (USM). His PhD research was on university students’ motivational beliefs and self-regulated learning, using quasi-experimental mixed methods approach.  Blending both the practical and theoretical, his passion is to develop learners as critical thinkers in the field that they are embarking on. Leveraging his PhD and Master’s research in self-regulated learning, cognitive modelling and cognitive task analysis, Dr Fung provides useful ‘thinking tools’ for his learners to achieve sound understanding and application of the subject content. He conducts training, both in-course and corporate, regularly. He uses the CARE (Context, Application, Reflect and Evaluate) approach, an approach that Dr. Fung has developed in his teaching and training, making him one of the sought-after lecturers and trainers in the field.

Dr Fung is an interdisciplinary researcher, and his research interests cover corporate reporting, human resource development, emotional intelligence, and higher education issues. He is an accredited supervisor, responsible for supervising both master’s and PhD students as the principal coordinating supervisor. He has a YouTube channel that provides invaluable resources for master’s and PhD students. You can find out more information about his channel using the following link:   https://www.youtube.com/channel/UC4vwjr29t0LcfKgpg9imc9A. In addition to being a researcher and an author, Dr. Fung is also a reviewer for Scopus, Web of Science and MyCite indexed journals. 


Research Interests

  • Corporate reporting
  • Human resource development
  • Emotional intelligence and organisational learning
  • Higher education – teaching practices and curriculum design

Teaching Areas

  • Undergraduates: ACC10008 Financial Information Systems, ACC20013 Company Accounting
  • Postgraduates and professional courses: MBAi ACC60008 Accounting Systems and Reporting, ACCA Strategic Business Leaders (SBL), and Advanced Financial Management (AFM)

Professional and Committee Membership

  • Member of the ACCA Malaysia Digital and Technology Taskforce Committee 2025–2026
  • Fellow Member of the Association of Chartered Certified Accountants, ACCA (UK) since 1996
  • Member of the ACCA Malaysian Advisory Committee (MAC) 2023–2025
  • Member of the Malaysian Institute of Accountants (MIA) since 1998
  • Member of the MIA Regional Committee (Sarawak state) 2018–2026

Research Grants & Projects

  • Swinburne Learning and Teaching grant (2025). A Qualitative Investigation of the Impact of AI Tutoring Solutions in Higher Education – Project leader
  • Swinburne Learning and Teaching grant (2025). An Investigation of the Impact of AI Tutoring Solutions in Higher Education – Team member
  • UNICEF (2023). Supporting Six Local Councils in Sarawak to Develop a Situation Analysis of Children’s Wellbeing and Costed Action Plan for the Child-Friendly Cities Initiative (CFCI) – Co-researcher
  • Product Market Survey & Business Analysis of Edible Ice in Samarahan Division (2023) – Lead researcher
  • Matching Grant (2022). Behavioural intention to use hybrid learning among higher education teachers post COVID-19 – Co-researcher
  • Matching Grant (2021). Embracing blended learning in Malaysian Higher Education – Lead researcher
  • Research collaboration with Ton Duc Thang University (Vietnam) and Rajamangala University of Technology Srivijaya (Thailand) – 2021–2022
  • External competitive grant (2019). A study of the impact of High-Performance School (HiPERS) Program in Sarawak – Co-researcher

Awards, Achievements and Engagement

  • Gold Award – eCONDEV 2025: Enhancing Accounting Education through 24/7 AI Tutoring on LMS (with Dr Janice Sim Chia Hua, Dr Chong Kok Hing, Mr Lu Chun Yaw)
  • Silver Award – eCONDEV 2025: Gamify to Amplify: Enhancing Student Learning through Quitch (with Ms Su Sueh Ing)
  • Gold Medal – International Teaching Aid Competition 2025: VELLEN AI (with AP Ellen Chung, Dr Voon Mung Ling, Prof Brian Wong Kee Mun, Dr Ivon Lim)
  • Gold Award – Elle AI: An Organisational Behaviour Chatbot (UiTM Penang, with AP Ellen Chung and Prof Voon Boo Ho)
  • Copyrighted – Elle AI: An Organisational Behaviour Chatbot
  • ACCA Malaysia Digital and Technology Taskforce Committee Member (2025–2026)
  • AACSB Asia Pacific Conference 2024 – Forum panellist cum moderator
  • Certificate of Merit – National Outstanding Educator (University), Private Education Excellence Award 2024
  • Public Consultation – National Sustainability Reporting Framework (ACCA Malaysia, March 2024)
  • Speaker – Advancing Asia 2023 Business & Entrepreneur Forum
  • Swinburne Sarawak Teaching Excellence Award 2021 – CARE pedagogy
  • Best Presenter Award – 7th Asia Pacific Marketing and Management Conference 2021
  • Forum Panellist – ACCA University Tutor Conference 2021
  • Guest Lecturer – Universiti Malaya, Semester 1, 2021/2022

YouTube Channel

Channel Name: Dr. CY Fung’s classroom 洪老师课室

Feature: Research education

Recognition: Videos adopted by Rajamangala University of Technology Srivijaya and Swinburne Sarawak MBAi thesis students

Editorial and Reviewer Roles

  • Associate Guest Editor – Qualitative Research Journal (Scopus Q2), 2023–2024
  • Reviewer – International Journal of Human-Computer Interaction (Scopus Q1, WoS), since 2025
  • Reviewer – Discover Sustainability (Scopus Q1), since 2025
  • Reviewer – Applied Economics (Scopus Q2, WoS), since 2024
  • Reviewer – Journal of General Psychology (Scopus Q1, WoS), since 2023
  • Reviewer – International Journal of Management Education (Scopus Q1), since 2024
  • Reviewer – International Review of Financial Analysis (Scopus Q1), since 2024
  • Reviewer – Asia Pacific Journal of Business Administration (Scopus Q2), since 2023
  • Reviewer – Pertanika Journal of Social Science and Humanities (Scopus Q3, MyCite), since 2024

Recent Media

Fung, C.Y. & Chung, E. (2025, 11 June). AI in Hiring: How to Beat the Machine in Job Applications. /campus-beyond/ai-in-hiring-how-to-beat-the-machine-in-job-applications/

Lim, T.Y., Fung, C.Y., & Wong, K.L. (2023, August 18). The career planning of university graduates after the pandemic. Sin Chew Daily

Gunesekara, A., Turner, K., Fung, C.Y., & Stough, C. (2023, January 24). Teaching with Empathy First Bring emotional intelligence into the online space. Education Today. Retrieved from https://www.educationtoday.com.au/news-detail/Teaching-with-Empathy-First-5827

Fung, C.Y & Ki, Y.P. (2021, February 24). Career adaptability after the pandemic. The Borneo Post. Retrieved from https://theborneopost.newspaperdirect.com/epaper/iphone/homepage.aspx#_article08ef1946-feb8-4b6f-9915-b56798e73119/waarticle08ef1946-feb8-4b6f-9915-b56798e73119/08ef1946-feb8-4b6f-9915-b56798e73119//true/Career+adaptabillity+after+the+pandemic

Research Output (selected)

  • Edited book: Fung, C.Y., Lim, A.S.S., Lim, W.M., & Cheong, H.F. (Eds). (2025). The Future of Work in Asia: Transforming Work Models, Workforce Dynamics and Workplace Technology. Springer Nature Switzerland. https://link.springer.com/book/9783031958038
  • Refereed Journal: Husain, A., Yii, K.J., Fung, C.Y. & Busulwa, R. (2025). Portfolio risk of cryptocurrency inclusion: a comparison among conventional cryptocurrencies and asset‑backed cryptocurrencies Eurasian Economic Review. https://doi.org/10.1007/s40822-025-00320-3 (Scopus Q2 journal).
  • Refereed Journal: Hossain, Ling, C.C., Pathiranage, N.W., & Fung, C.Y. (2025). Nexus between corporate sustainability disclosures and tax avoidance: does gender quota on board make any difference? International Journal of Disclosure and Governance. https://doi.org/10.1057/s41310-025-00301-7 (Scopus Q2 journal).
  • Refereed Journal: Fung, C.Y., Tiwari, S., & Voon, K.J.S. (2025). A Preliminary Review of Artificial Intelligence Adoption in Human Resource Management: Evidence from Asia. International Journal of Service Management and Sustainability, 10(1), 157-171. https://doi.org/10.24191/ijsms.v10i1.24222 (MyCite indexed)
  • Refereed Book Chapter:Garcia, M. B., Rosak-Szyrocka, J., Yılmaz, R., Metwally, A. H., Acut, D. P., Ofosu-Ampong, K., Erdoğdu, F., Fung, C. Y., & Bozkurt, A. (2025). Rethinking Educational Assessment in the Age of Generative AI: Actionable Strategies to Mitigate Academic Dishonesty. In M. Garcia, J. Rosak-Szyrocka, & A. Bozkurt (Eds.), Pitfalls of AI Integration in Education: Skill Obsolescence, Misuse, and Bias (pp. 1-24). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-0122-8.ch001 (Scopus indexed)
  • Refereed journal: Hossain, M.S., Islam, M.Z., Ali, M.S., Safiuddin, M., Ling, C.C. and Fung, C.Y. (2025), “The nexus of tax avoidance and firms characteristics – does board gender diversity have a role? Evidence from an emerging economy”, Asia-Pacific Journal of Business Administration, 17(2), pp. 401-427. https://doi.org/10.1108/APJBA-10-2023-0521 (Scopus Q1 journal).
  • Refereed Journal: Hossain, M.S., Ali, M.S., Islam, M.Z., Safiuddin, M., Ling, C.C. and Fung, C.Y. (2025), “The nexus of firms characteristics and tax avoidance – do independent directors have a role? Evidence from Bangladesh”, Journal of Accounting in Emerging Economies, 15(3), pp. 623-644. https://doi.org/10.1108/JAEE-03-2024-0120 (Scopus Q2 ABDC B journal)
  • Refereed Journal:Hossain, Ling, C.C., Pathiranage, N.W., & Fung, C.Y. (2025), Do Female Directors Matter? Exploring the Link Between Corporate Sustainability Disclosures and Earnings Management in Malaysia. Corporate Social Responsibility and Environmental Management, 0, 1-17. https://doi.org/10.1002/csr.3113 (Scopus Q1 journal)
  • Guest Editorial: Wong, B.K.M., Chorng Yuan, F., Kong, M. and Leong, H.J. (2025), Guest editorial: Critically exploring transdisciplinary qualitative research in the Global South, Qualitative Research Journal, 25(2), 117-124. https://doi.org/10.1108/QRJ-03-2025-315 (Scopus Q2 journal)
  • Refereed Journal:Turner, , Gunasekara, A. N., Yuan, F. C., & Stough, C. (2024). Exploring the alignment between Australian university graduate attributes and emotional intelligence competencies. The Curriculum Journal, 00, 1–19. https://doi.org/10.1002/curj.293 (Scopus Q2 journal) 
  • Refereed journal: Chong, A.S.E., Fung, C.Y., & Ki, Y.P. (2024). The relationship of e-training, work motivation, and work-life balance on Malaysian teachers’ performance during COVID-19 pandemic. Malaysian Journal of Business and Economics, 11(1). https://doi.org/10.51200/mjbe.v11i1.5292 (MyCite journal)
  • Refereed journal: Abdullah, M. N. L. Y., Tan, S.F., Samsudin, M. A., Sim, T.Y. & Fung, C.Y. (2024). Factors influencing undergraduate students’ online learning outcomes: a Structural Equation Modeling. SAGE Open, 1-14. https://doi.org/10.1177/21582440241261834 (Scopus Q1 journal)
  • Refereed journal: Hossain, M.S., Ali, M.S., Ling, C.C. & Fung, C.Y. (2024), Tax Avoidance and Tax Evasion: Current Insights and Future Research Directions from an Emerging Economy, Asian Journal of Accounting Research, 9(3), 275-292. https://doi.org/10.1108/AJAR-09-2023-0305 (Scopus Q2 journal).
  • Refereed journal: Hossain, M.S., Ali, M.S., Islam, M.Z., Ling, C.C. and Fung, C.Y. (2024). Nexus between profitability, firm size and leverage and tax avoidance: evidence from an emerging economy, Asian Review of Accounting, 32(5), 759-780. https://doi.org/10.1108/ARA-08-2023-0238 (Scopus Q2; ABDC B-ranked journal).
  • Refereed journal: Sim, C. H., Fung, C. Y., & Ling, C. C. (2024). Social Disclosure and Accounting Data: Effects on Share Prices in an Emerging Market. International Journal of Advanced Research in Economics and Finance, 6(2), 114-128. http://myjms.mohe.gov.my/index.php/ijaref (MyCite journal)
  • Refereed journal: Ambu-Saidi, B., Fung, C.Y., Turner, K., & Lim, A.S.S. (2024). A Critical Review on Training Evaluation Models: A Search for Future Agenda. Journal of Cognitive Sciences and Human Development, 10(1), 142-170. https://doi.org/10.33736/jcshd.6336.2024 (MyCite journal)
  • Refereed journal: Su, S.I. and Fung, C.Y. (2024). Exploring the roles of emotional intelligence and self-regulated learning during online learning. International Journal of Modern Education. 6(20). 58-68. DOI:10.35631/IJMOE.620005 (MyCite journal)
  • Refereed Book chapter: Fung, C.Y., Heng, K. S., & Sim, C.H. (2024). Exploring Sustainability Education in the Business Schools of Australian Branch Campuses in Malaysia: Now and the Way Forward, In Goi, C.L. (ed). Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices. IGI Global Publishing. Pp. 238-259. https://doi.org/10.4018/978-1-6684-9859-0.ch014 (Scopus indexed)
  • Refereed journal: A.H., Ki, Y.P., & Fung, C.Y. (2023). The Relationship between Work-Life Balance, Job Satisfaction, and Turnover Intention among Accounting Personnel in Public Accounting Firms. Journal of Cognitive Sciences and Human Development, 9(2), 63-88. https://doi.org/10.33736/jcshd.5795.2023 (MyCite journal)
  • Refereed Journal:Lim, B.C.Y., Fung, C.Y., Angking, D.J., Lim, T.Y., & C.H., Lee (2023). The relationship between human resource management practices, career satisfaction and turnover intention in a post-pandemic emerging country. Malaysian Journal of Business and Economics10(1), 95-114. https://doi.org/10.51200/mjbe.v10i1.4542 (MyCite journal)
  • Conference proceedings: Cheong, H. F., Fung, C. Y. & Lim, A. S. S. (2023, February 12). The next normal: Developing Malaysian University students’ resilience, optimism, adaptability, and readiness for (Post) Covid-19 Future of Work Across Professions. Paper presented at the Third Southeast Asian Conference on Education, Singapore
  • Refereed Journal: Gunasekara, A., Turner, K, Fung, C.Y.& Stough, C. (2022). Impact of lecturers’ emotional intelligence on students’ learning and engagement in remote learning spaces: A cross-cultural study. Australasian Journal of Educational Technology38(4), 112-126. https://doi.org/10.14742/ajet.7848 (Scopus Q1 and Web of Science journal) 
  • Referred Journal:Lim, W. M., Chin, M. W. C., Ee, Y. S., Fung, C. Y.,Giang, C. S., Heng, K. S., Kong, M. L. F., Lim, A. S. S., Lim, B. C. Y., Lim, R. T. H., Lim, T. Y., Ling, C. C., Mandrinos, S., Nwobodo, S., Phang, C. Su. C., She, L., Sim, C. H., Su, S. I., Wee, G. W. En., & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 1 14. https://doi.org/10.1002/joe.22162 (Scopus Q2 journal)
  • Refereed Book Chapter:Fung, C.Y., Su, S.I., Perry, E. and Garcia, M.B. (2022). Development of a Socioeconomic Inclusive Assessments Framework for Online Education in Higher Education. In Garcia, M.B. (ed). Socioeconomic Inclusion during an Era of Online Education.IGI Global Publishing. Pp. 23-46. http://dx.doi.org/10.4018/978-1-6684-4364-4.ch002 (Scopus indexed)
  • Refereed Book Chapter: Fung, C.Y.& Gunasekara, A. (2021). Re-thinking post COVID-19 career success: Insights from contemporary career approaches. In W.M. Lim, S. Kaur & H.F. Cheng (Eds.), COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives. Routledge, UK. http://dx.doi.org/10.4324/9781003182740-9
  • Refereed Journal:Munyug, T. E., Ki, Y.P. & Fung, C.Y. (2020). The relationship between emotional intelligence and job satisfaction among state civil servants. International Journal of Service Management and Sustainability, 5(2), 63-84. Retrieved from  http://ir.uitm.edu.my/id/eprint/40310 (MyCite journal)