Staff Profile

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Associate Professor Dr. Fung Chorng Yuan

Head of School (Business)
PhD (USM), M. Sc. (HRD) (UNIMAS), FCCA, CA (M), Graduate Certificate in Learning and Teaching (Higher Education)

Faculty of Business, Design and Arts

Office No:+60 82 260 680
Fax No:+60 82 260 815
Room No: B305
Email: cfung@swinburne.edu.my

Google Scholar ORCID Scopus


Associate Professor Dr. Fung Chorng Yuan is the Head of School at the Faculty of Business, Design and Arts.  Prior to joining Swinburne Sarawak, he has worked in both the industry and academia for over 20 years, holding senior positions. Dr. Fung was admitted as an associate member of the Association of Chartered Certified Accountants (ACCA), U.K., in 1996 and subsequently a fellow (senior) member since 2000. He has been appointed as a member of the ACCA Malaysian Advisory Committee (MAC) in September, 2023 for a two-year term, making him the only academician on board this national level committee. Fung is also a member of the Malaysian Institute of Accountants (MIA), carrying the title Chartered Accountant (CA) since 1998 and a member of the MIA Sarawak regional committee since 2018. 
Dr Fung obtained his PhD in educational psychology from Universiti Sains Malaysia (USM). His PhD research was on university students’ motivational beliefs and self-regulated learning, using quasi-experimental mixed methods approach.  Blending both the practical and the theory, his passion is to develop learners as critical thinkers in the field that they are embarking on. Leveraging his PhD and Master’s research in self-regulated learning, cognitive modelling and cognitive task analysis, Dr Fung provides useful ‘thinking tools’ for his learners to achieve sound understanding and application of the subject content. He conducts training, both in-course and corporates, regularly. He uses CARE (Context, Application, Reflect and Evaluate) approach, an approach that Dr. Fung has developed, in his teaching and training, making him one of the sought-after lecturers and trainers in the field.

In research, Dr Fung is a member of both the business innovation and scholarship of teaching and learning research clusters. He is an accredited supervisor to supervise both masters and PhDs as principal coordinating supervisor. He has a YouTube channel, providing invaluable resources for master and PhD students. You can find out more information about his channel using the following link:   https://www.youtube.com/channel/UC4vwjr29t0LcfKgpg9imc9A. In addition to being a researcher and an author, Dr. Fung is also a reviewer for Scopus and MyCite indexed journals. 

Research Interests

Accounting education
Higher education pedagogy and technology
Human resource and career development
Organisational development and digital transformation
Emotional intelligence and organisational learning

Teaching Areas

Undergraduates: ACC20013 Company Accounting
Postgraduates and professional courses: MBAi FIN80005 Corporate Financial Management, ACC60008 Accounting Systems and Reporting, ACCA Strategic Business Reporting (SBR), and Advanced Financial Management (AFM).

Professional Membership

Member of the Association of Chartered Certified Accountants, ACCA, (UK) since 1996
Member of the ACCA Malaysian Advisory Committee (MAC) 2023-2025
Member of the Malaysian Institute of Accountants (MIA) since 1998
Member of the MIA Regional Committee (Sarawak state) 2018-2023

Research Grants & Projects

UNICEF (2023). Supporting Six Local Councils in Sarawak to Develop a Situation Analysis of Children’s Wellbeing and Costed Action Plan for the Child-Friendly Cities Initiative (CFCI). Co-researcher.

Product Market Survey & Business Analysis of Edible Ice in Samarahan Division (2023). Lead researcher. Consultancy project.

Matching Grant (2022). Behavioural intention to use hybrid learning among higher education teachers post COVID-19. Co- Researcher (for Swinburne University). Partner universities: Universiti Kebangsaan Malaysia (UKM), Universiti Malaysia Sarawak (UNIMAS) and Curtin University Malaysia.

Matching Grant (2021). Embracing blended learning in Malaysian Higher Education: students’ skills, engagement and outcomes. Lead Researcher (for Swinburne University). Partner universities: Universiti Sains Malaysia (USM), Sunway University and Wawasan Open University.

Research collaboration with Ton Duc Thang University (Vietnam) and Rajamangala University of Technology Srivijaya (Thailand) on digital readiness and online academic engagement of university students: a comparative study (2021-2022).

External competitive grant (2019). A study of the impact of High-Performance School (HiPERS) Program in Sarawak. Co-researcher.

Awards & Achievements

Public Consultation on Proposed National Sustainability Reporting Framework issued by Advisory Committee on Sustainability Reporting (ACSR) – Participant in both the Public and the Audit Practitioners sessions. 11 and 12 March, 2024. Organised by the ACCA Malaysia.

Advancing Asia 2023 Business & Entrepreneur Forum. Organiser: Malaysia Hwang Chamber of Commerce (MHCC). A speaker of the Forum entitled “The Higher Education and the Future Work Culture.”

Winner of Swinburne Sarawak Teaching Excellence Award 2021. For excellence in innovating and implementing the C.A.R.E. (Contextualisation, Application, Reflection and Evaluation) pedagogy to influence, motivate, and inspire student learning with impact. 

The Best Presenter Award.
 In 7th Asia Pacific Marketing and Management Conference. 2-3 September, 2021. Paper presented: Supporting women entrepreneurs in the lingering pandemic: insights from Sarawak, Malaysia.

A Forum Panellist. ACCA University Tutor Conference 2021: Future proofing employability of accounting graduates. 13 October 2021. Organised by ACCA Malaysia.

An invited Guest Lecturer. GQT0039 Communication Skills for Employment Purposes, Faculty of Languages and Linguistics, Universiti Malaya, Malaysia. Semester 1, 2021/2022

A YouTube Channel
Channel Name: Dr. CY Fung’s classroom  洪老师课室
Feature: Research education
Recognition: Some of the videos have been adopted as part of the content (the chapter on Research Methodology) of the Independent Study Course under the Faculty of Liberal Arts, Rajamangala University of Technology Srivijaya, Thailand and a key supplementary resource for Swinburne Sarawak MBAi thesis students.

Editorial and Reviewer

Associate guest editor, Qualitative Research Journal – Special issue (Scopus Q2 journal) – 2023-2024

Reviewer, Journal of General Psychology (Scopus Q1 and WoS journal) – since 2023

Reviewer, the International Journal of Management Education (Scopus Q1 journal) – since 2024

Reviewer, the International Review of Financial Analysis (Scopus Q1 journal) – since 2024

Reviewer, Asia Pacific Journal of Business Administration (Scopus Q2 journal) – since 2023

Reviewer, Pertanika Journal of Social Science and Humanities (Scopus Q3 and MyCite journal) – since 2024

Recent Media

Lim, T.Y., Fung, C.Y., & Wong, K.L. (2023, August 18). The career planning of university graduates after the pandemic. Sin Chew Daily

Gunesekara, A., Turner, K., Fung, C.Y., & Stough, C. (2023, January 24). Teaching with Empathy First Bring emotional intelligence into the online space. Education Today. Retrieved from https://www.educationtoday.com.au/news-detail/Teaching-with-Empathy-First-5827

Fung, C.Y & Ki, Y.P. (2021, February 24). Career adaptability after the pandemic. The Borneo Post. Retrieved from https://theborneopost.newspaperdirect.com/epaper/iphone/homepage.aspx#_article08ef1946-feb8-4b6f-9915-b56798e73119/waarticle08ef1946-feb8-4b6f-9915-b56798e73119/08ef1946-feb8-4b6f-9915-b56798e73119//true/Career+adaptabillity+after+the+pandemic

Research Output

  • Conference proceedings: Sim, C.H., Fung, C.Y., & Ling, C.C. (2024). Assessing the Impact of Accounting Information During Accounting Regime Change: Evidence from An Emerging Market. Proceedings of the 6th Kuala Lumpur International Conference on Education, Economics and Technology 2024, Malaysia, 18-28.
  • Refereed journal: Su, S.I. and Fung, C.Y. (2024). Exploring the roles of emotional intelligence and self-regulated learning during online learning. International Journal of Modern Education. 6(20). 58-68. Retrieved from http://www.ijmoe.com/current.asm?dataid=6852&iDisplayStart=0&aaSorting=&isSearchDetail=1 (A MyCite indexed journal)
  • Refereed journal: Hossain, M.S., Ali, M.S., Islam, M.Z., Ling, C.C. and Fung, C.Y. (2024), Nexus between profitability, firm size and leverage and tax avoidance: evidence from an emerging economy, Asian Review of Accounting, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ARA-08-2023-0238 (A Scopus Indexed Q2; ABDC B-ranked journal).
  • Book chapter: Fung, C.Y., Heng, K. S., & Sim, C.H. (2024) Exploring Sustainability Education in the Business Schools of Australian Branch Campuses in Malaysia: Now and the Way Forward, In Goi, C.L. (ed). Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices. IGI Global Publishing. Pp. 238-259. https://doi.org/10.4018/978-1-6684-9859-0.ch014
  • Refereed journal: Fung, C.Y., Weissmann, M.A., Phang, C. S. C., Heng, K. S., Chang, J. S. G., Sim, C.H., Lim, A. S. S., Wasudawan, K., Ki, Y. P., Su, S.I., Lim, T.Y., Ngui, L. L. H., & Lim, A. L. (2023). A Review and Reflection on Online Learning and Assessments in Higher Education after the Pandemic. International Journal Of Advanced Research In Education And Society, 5(3), 394-405. Retrieved from https://myjms.mohe.gov.my/index.php/ijares/article/view/24557 (A MyCite indexed journal)
  • Refereed journal: A.H., Ki, Y.P., & Fung, C.Y. (2023). The Relationship between Work-Life Balance, Job Satisfaction, and Turnover Intention among Accounting Personnel in Public Accounting Firms. Journal of Cognitive Sciences and Human Development, 9(2), 63-88. https://doi.org/10.33736/jcshd.5795.2023 (A MyCite indexed journal)
  • Conference proceedings: Fung, C.Y., Weissmann, M.A., Phang, C. S. C., Heng, K. S., Chang, J. S. G., Sim, C.H., Lim, A. S. S., Wasudawan, K., Ki, Y. P., Su, S.I., Lim, T.Y., Ngui, L. L. H., & Lim, A. L. (2023). Online Learning and Assessments in the Higher Education after the Pandemic: Stay or Scrap? Proceedings of the 4th Kuala Lumpur International Conference on Management, Education and Technology, Malaysia, 308-316.
  • Refereed Journal:Lim, B.C.Y., Fung, C.Y., Angking, D.J., Lim, T.Y., & C.H., Lee (2023). The relationship between human resource management practices, career satisfaction and turnover intention in a post-pandemic emerging country. Malaysian Journal of Business and Economics10(1), 95-114. https://doi.org/10.51200/mjbe.v10i1.4542 (A MyCite indexed journal)
  • Conference proceedings: Cheong, H. F., Fung, C. Y. & Lim, A. S. S. (2023, February 12). The next normal: Developing Malaysian University students’ resilience, optimism, adaptability, and readiness for (Post) Covid-19 Future of Work Across Professions. Paper presented at the Third Southeast Asian Conference on Education, Singapore
  • Book Chapter:Fung, C.Y., Su, S.I., Perry, E. and Garcia, M.B. (2022). Development of a Socioeconomic Inclusive Assessments Framework for Online Education in Higher Education. In Garcia, M.B. (ed). Socioeconomic Inclusion during an Era of Online Education. IGI Global Publishing. Pp. 23-46. http://dx.doi.org/10.4018/978-1-6684-4364-4.ch002 (Scopus indexed)
  • Refereed Journal:Gunasekara, A., Turner, K, Fung, C.Y. & Stough, C. (2022). Impact of lecturers’ emotional intelligence on students’ learning and engagement in remote learning spaces: A cross-cultural study. Australasian Journal of Educational Technology38(4), 112-126. https://doi.org/10.14742/ajet.7848 (A Scopus Q1 and Web of Science indexed journal) 
  • Refereed Journal:Ibrahim, N.E., Fung, C.Y., Ki, Y.P. & Su, S.I. (2022). The Relationship of Organisational Culture and Effectiveness of Internal Process Change in Civil Service. International Journal of Quality and Innovation. 6(2), 115-133 https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122310 (an ERA indexed journal)
  • Referred Journal:Lim, W. M., Chin, M. W. C., Ee, Y. S., Fung, C. Y., Giang, C. S., Heng, K. S., Kong, M. L. F., Lim, A. S. S., Lim, B. C. Y., Lim, R. T. H., Lim, T. Y., Ling, C. C., Mandrinos, S., Nwobodo, S., Phang, C. Su. C., She, L., Sim, C. H., Su, S. I., Wee, G. W. En., & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 1 14. https://doi.org/10.1002/joe.22162 (A Scopus indexed Q2 journal)
  • Refereed Journal: Ibrahim, N.E., Fung, C.Y.,Ki, Y.P. & Su, S.I. (2022). The Relationship of Organisational Culture and Effectiveness of Internal Process Change in Civil Service. International Journal of Quality and Innovation  https://doi.org/10.1504/IJQI.2022.122310 (an ERA indexed journal).
  • Book Chapter: Fung, C.Y.& Gunasekara, A. (2021). Re-thinking post COVID-19 career success: Insights from contemporary career approaches. In W.M. Lim, S. Kaur & H.F. Cheng (Eds.), COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives. Routledge, UK. http://dx.doi.org/10.4324/9781003182740-9 
  • Refereed Journal: Fung, C.Y.,Abdullah, M.N.L.Y. and Hashim, S. (2021). Perception and Benefits of Writing Personalized Weekly e-Learning Journals and the Effect on University Students’ Academic Self-efficacy. Alberta Journal of Educational Research. 67(4), pp. 351-371 https://doi.org/10.11575/ajer.v67i4.69349 (a Scopus and ERA B journal). 
  • Refereed Journal:Fung, C.Y. & Su, S.I. (2021). The Use of C.A.R.E. Method to Foster Students’ Engagement and Motivation to Learn in an Online Undergraduate Accounting Subject. Asian Journal of Research in Education and Social Sciences (a MyCite indexed journal), 3(1), 94-104. Retrieved from http://myjms.mohe.gov.my/index.php/ajress/article/view/12528 (A MyCite indexed journal)
  • Refereed Journal:Munyug, T. E., Ki, Y.P. & Fung, C.Y. (2020). The relationship between emotional intelligence and job satisfaction among state civil servants. International Journal of Service Management and Sustainability, 5(2), 63-84. Retrieved from  http://ir.uitm.edu.my/id/eprint/40310 (a MyCite indexed journal)
  • Book chapter: Fung, C.Y., Melissa, N.L.Y. A. and Shahabuddin H. E-Learning Journal (e-L-J): A Tool to Assess University Students’ Self-Regulated Learning (2019). In Melissa, N. L.Y.A and Lim, B.H. (Eds). Psychological Assessment: Theory, Practice and Issues. Penerbit USM, Malaysia. Pp. 89-108.
  • Refereed Journal: Fung, C.Y., Abdullah, M.N.L.Y. & Hashim, S. (2019). Improving Self-regulated Learning through personalized weekly e-Learning Journals: a time series quasi-experimental study. e-Journal of Business Education and Scholarly of Teaching. 13(1). Pp: 30-45. Retrieved from https://search.proquest.com/docview/2261002664?pq-origsite=gscholar (An ABDC C-ranked Journal)
  • Refereed Journal: Cheong, W.H.C., Ilma, N.  &  Fung, C.Y. (2019). The complementary effects of Islam and CSR: some empirical evidence. Asian Journal of Finance and Accounting. 11(1). Pp.1-28. https://doi.org/10.5296/ajfa.v11i1.13976
  • Refereed Conference Proceedings: Fung, C.Y.,Ng, L.Y. M.A. and Shahabuddin H. (2017). Improving University Students’ Metacognition through Self-Reflection Prompts in E-Learning. International Postgraduate Conference on Research in Education (IPCORE), USM, Penang, Malaysia.