Associate Professor Dr. Fung Chorng Yuan is the Head of School at the Faculty of Business, Design and Arts. Prior to joining Swinburne Sarawak, he has worked in both the industry and academia for over 20 years, holding senior positions. Dr. Fung was admitted as an associate member of the Association of Chartered Certified Accountants (ACCA), U.K., in 1996 and subsequently a fellow (senior) member since 2000. He has been appointed as a member of the ACCA Malaysian Advisory Committee (MAC) in September, 2023 for a two-year term, making him the only academician on board this national level committee. Fung is also a member of the Malaysian Institute of Accountants (MIA), carrying the title Chartered Accountant (CA) since 1998 and a member of the MIA Sarawak regional committee since 2018.
Dr Fung obtained his PhD in educational psychology from Universiti Sains Malaysia (USM). His PhD research was on university students’ motivational beliefs and self-regulated learning, using quasi-experimental mixed methods approach. Blending both the practical and the theory, his passion is to develop learners as critical thinkers in the field that they are embarking on. Leveraging his PhD and Master’s research in self-regulated learning, cognitive modelling and cognitive task analysis, Dr Fung provides useful ‘thinking tools’ for his learners to achieve sound understanding and application of the subject content. He conducts training, both in-course and corporates, regularly. He uses CARE (Context, Application, Reflect and Evaluate) approach, an approach that Dr. Fung has developed, in his teaching and training, making him one of the sought-after lecturers and trainers in the field.
In research, Dr Fung is a member of both the business innovation and scholarship of teaching and learning research clusters. He is an accredited supervisor to supervise both masters and PhDs as principal coordinating supervisor. He has a YouTube channel, providing invaluable resources for master and PhD students. You can find out more information about his channel using the following link: https://www.youtube.com/channel/UC4vwjr29t0LcfKgpg9imc9A. In addition to being a researcher and an author, Dr. Fung is also a reviewer for Scopus and MyCite indexed journals.
Higher education pedagogy and technology
Human resource and career development
Organisational development and digital transformation
Emotional intelligence and organisational learning
Undergraduates: ACC20013 Company AccountingPostgraduates and professional courses: MBAi FIN80005 Corporate Financial Management, ACC60008 Accounting Systems and Reporting, ACCA Strategic Business Reporting (SBR), and Advanced Financial Management (AFM).
Member of the Association of Chartered Certified Accountants, ACCA, (UK) since 1996
Member of the ACCA Malaysian Advisory Committee (MAC) 2023-2025
Member of the Malaysian Institute of Accountants (MIA) since 1998
Member of the MIA Regional Committee (Sarawak state) 2018-2023
UNICEF (2023). Supporting Six Local Councils in Sarawak to Develop a Situation Analysis of Children’s Wellbeing and Costed Action Plan for the Child-Friendly Cities Initiative (CFCI). Co-researcher.
Product Market Survey & Business Analysis of Edible Ice in Samarahan Division (2023). Lead researcher. Consultancy project.
Matching Grant (2022). Behavioural intention to use hybrid learning among higher education teachers post COVID-19. Co- Researcher (for Swinburne University). Partner universities: Universiti Kebangsaan Malaysia (UKM), Universiti Malaysia Sarawak (UNIMAS) and Curtin University Malaysia.
Matching Grant (2021). Embracing blended learning in Malaysian Higher Education: students’ skills, engagement and outcomes. Lead Researcher (for Swinburne University). Partner universities: Universiti Sains Malaysia (USM), Sunway University and Wawasan Open University.
Research collaboration with Ton Duc Thang University (Vietnam) and Rajamangala University of Technology Srivijaya (Thailand) on digital readiness and online academic engagement of university students: a comparative study (2021-2022).
External competitive grant (2019). A study of the impact of High-Performance School (HiPERS) Program in Sarawak. Co-researcher.
Advancing Asia 2023 Business & Entrepreneur Forum. Organiser: Malaysia Hwang Chamber of Commerce (MHCC). A speaker of the Forum entitled “The Higher Education and the Future Work Culture.”
Winner of Swinburne Sarawak Teaching Excellence Award 2021. For excellence in innovating and implementing the C.A.R.E. (Contextualisation, Application, Reflection and Evaluation) pedagogy to influence, motivate, and inspire student learning with impact.
The Best Presenter Award. In 7th Asia Pacific Marketing and Management Conference. 2-3 September, 2021. Paper presented: Supporting women entrepreneurs in the lingering pandemic: insights from Sarawak, Malaysia.
A Forum Panellist. ACCA University Tutor Conference 2021: Future proofing employability of accounting graduates. 13 October 2021. Organised by ACCA Malaysia.
An invited Guest Lecturer. GQT0039 Communication Skills for Employment Purposes, Faculty of Languages and Linguistics, Universiti Malaya, Malaysia. Semester 1, 2021/2022
A YouTube Channel
Channel Name: Dr. CY Fung’s classroom 洪老师课室
Feature: Research education
Recognition: Some of the videos have been adopted as part of the content (the chapter on Research Methodology) of the Independent Study Course under the Faculty of Liberal Arts, Rajamangala University of Technology Srivijaya, Thailand and a key supplementary resource for Swinburne Sarawak MBAi thesis students.
Lim, T.Y., Fung, C.Y., & Wong, K.L. (2023, August 18). The career planning of university graduates after the pandemic. Sin Chew Daily.
Gunesekara, A., Turner, K., Fung, C.Y., & Stough, C. (2023, January 24). Teaching with Empathy First Bring emotional intelligence into the online space. Education Today. Retrieved from https://www.educationtoday.com.au/news-detail/Teaching-with-Empathy-First-5827
Fung, C.Y & Ki, Y.P. (2021, February 24). Career adaptability after the pandemic. The Borneo Post. Retrieved from https://theborneopost.newspaperdirect.com/epaper/iphone/homepage.aspx#_article08ef1946-feb8-4b6f-9915-b56798e73119/waarticle08ef1946-feb8-4b6f-9915-b56798e73119/08ef1946-feb8-4b6f-9915-b56798e73119//true/Career+adaptabillity+after+the+pandemic