Staff Profile

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Dr Gabriel Wee Wei En

Lecturer, Business
Doctor of Business Administration (AeU); Master of Business Administration (Swinburne); Bachelor of Commerce (Accounting & Finance) (Swinburne); GradCert T&L in HE (Swinburne), Google Data Analytics Professional

Faculty of Business, Design and Arts

Office No:082-260622
Fax No:+60 82 260 815
Room No: B341
Google Scholar      ORCID


Dr Gabriel Wee is a lecturer in Entrepreneurship with the Faculty of Business, Design and Arts. He has orchestrated a myriad of relevant activities aimed at instilling an entrepreneurial mindset among students. These initiatives range from workshops, seminars, to startup boot camps, all designed to equip students with essential skills and inspire innovative thinking.

Dr. Gabriel has a strong track record of preparing teams that have outperformed in numerous entrepreneurship-related competitions. Under his supervision, these teams have consistently showcased impressive creativity, business acumen, and resilience.

Moreover, his influence extends to fostering tangible business ventures within Swinburne. With his insight, support, and connections, several student-led startups have seen their inception within and beyond the university. These startups are not just academic projects, but real-world businesses that contribute to the economy and create job opportunities.

His expertise extends beyond the academic. As a partner and director in various enterprises spanning the business consulting, agritech R&D, and manufacturing and retail industries, he brings valuable practical experience and insight into his teaching methodology.

Dr. Gabriel is acknowledged for his leadership, serving key roles in numerous committees. His commitment to community engagement is reflected in his successful acquisition and execution of projects worth more than RM1 million, fostering impactful and transformative change. With credentials as a Certified Google Analytics Professional and Certified HRDF Trainer, he has designed and executed insightful training modules to aid managers, executives, and business owners throughout Malaysia in navigating the digital landscape.

His portfolio, a testament to his influence and innovative approach, serves to inspire and empower the next generation of business leaders. Under his mentorship, students are encouraged to challenge conventional norms, drive societal progress, and make a global impact.

Research Interests

Industry 4.0/5.0, Agritech, Digital Marketing, Entrepreneurship

Teaching Areas

Entrepreneurship and Opportunity; Launching New Business Ventures; Startup Funding and Investment; Lean Startup Springboard; Innovative Business Practice; Business Consulting Project; Global Culture

Professional Membership

  1. Editorial Review Board Member
    Journal of Agribusiness Marketing
  2. Certified Trainer (TTT)
    HRD Corp
  3. Certified Microsoft Innovative Educator
  4. Certified Google Data Analytics Professional
  5. Member
    Commonwealth Leadership Association Malaysia
  6. Member
    Malaysian Association of Research Managers and Administrators

Reviewer Assignments

Global Business and Organizational Excellence
Journal of Agribusiness Marketing (JABM)
RAE-Revista de Administração de Empresas


Best Presenter’s Award: International Conference on Responsible Tourism and Hospitality (ICRTH) 2023
Gold Award: Innovation Technology Expo (InTEX) 2023

Recent Media


SwinSPINE Initiatives
Title: SwinSPINE with Reka Jaya Plantation

Healthy Delights – A Student-Led Enterprise
Title: Healthy Eating That Comes with Entrepreneurship and Business Skills

UN Hult Prize Award 2023
Title: Safe Planet wins Hult Prize OnCampus Program at Swinburne Sarawak

UN Hult Prize Award 2021
Title: First Hult Prize winners on campus

International Relation

International Seminar on the Development of Cross-Border E-Commerce under the Regional Comprehensive Economic Partnership (RCEP) 2023
Title: International seminar deepens understanding of cross-border e-commerce under RCEP


SwinTalk Series #2 2023
Title: Leadership Fireside Talk in Collaboration with CALM

Sarawak Digital Enabler Program 2023
Title: Swinburne Sarawak and Sarawak E-Commerce Association Sign MoU to deliver Sarawak Digital Enabler Program

Title: Sarawak Digital Enabler Program lauded, brings positive impact to participants

Swin-Pitch 2021
Title: Experts, academics assist in Swinburne’s workshop

Title: Industry, academics groom teams for Swinburne competition

PENJANA B40 Program 2020 – 2021
Title: Swinburne conducts PENJANA programme for 20 women entrepreneurs

Title: Women entrepreneurs trained under Penjana

Training & Consultancy

  • Project Leader/Trainer, HRDF B40 Development Program: Empowering Women in Entrepreneurship and Business Innovation; Project value: RM89,815
  • Project Leader/Mentor, SEDC: Sarawak Digital Upskilling Program; Project value: RM497,500
  • Project Leader/Consultant/Trainer, SDEC: Program Delivery Partner for Digital Innovation Hub; Digital Marketing Training and Development Program; Project Value: RM522,000
  • Project Leader/Consultant, SBF:  Sarawak Digital Enabler; Project Value: RM800,000
  • Project Leader/Consultant, SBF: Essential Business Fundamentals, Project Value: RM1,200,000
Training & Development

  • Co-Trainer, Sarawak Civil Service Onboarding Training (Leadership Institute), Title: Case Study Analysis: Action-Based Learning Approach (3-day program)
  • Facilitator, Sarawak Economic Planning Unit, Title: Lab Session (1-day program)
  • Presenter, L&T Sharing Session by Academic Staff. Title: Improving Student Engagement in a Virtual Classroom (30 minutes)
  • Presenter, Social Innovation Discussion (Curtin Sarawak), Title: Factors Influencing the Adoption of Smart Farming Technologies Among the Smallholder Farmers in Sarawak

Entrepreneurship & Innovation

  • Project Leader, Swin-Pitch: Business Idea Competition 2021, Title: Innovation in COVID-19 and Beyond
  • Project Leader, Swin-Talk 2021, Title: Success Stories of Eminent Entrepreneurs
  • Mentor, Hult Prize Award 2021, Team AgriGo, Regional Finalist
  • Team Advisor, 20th National Inter Varsity Accounting Quiz
  • Co-Organizer, Swinburne Sarawak X JCI Kuching Startup Fun Learning Workshop 2022
  • Advisor/Expert, Hult Prize Campus Program 2023
  • Project Leader, Swin-Talk Series 2 2023: Leadership Fireside Talk
  • Research Outputs

Research Outputs

  • Book Chapter: Fung, C.Y., Wasudawan, K, and Wee, G. W. E. (A book chapter proposal submitted). Heir or Heiress? The choices of Millennial Women in Family Firms. In Neergaard, H, Trevinyo-Rodriguez, R.N. and Birdthistle, N. (eds). Research Handbook on Women and Family Firms. Edward Elgar Publishing.
  • Case Study: Fung, C. Y., & Wee, G. W. E. (2022). Employees’ perception of the Balanced Scorecard (BSC) implementation in the Department of Agriculture Kuching. In Building Leaders to Make a Difference to Our Society and States. 
  • Conference paper: Wee, G. W. E., Lim T. Y. & Ting, I. S. T. (2023). ‘Post-Pandemic Travel Intentions and Cultural Heritage Conservation- A Study on Malaysian Travelers’ Behavior.’ Proceedings for the International Conference on Responsible Tourism and Hospitality, 21 – 25 August 2023, Bogor, Indonesia. 
  • Conference paper: Wee, G. W. E & Yii, K. J. (2023). Sustainable Agriculture through Innovation and Entrepreneurship – A Case Study on Aquaponic 3.0 Integration for Resource Optimization and Community Engagement. Paper presented for for The 5th International Conference on Business, 11th – 12th December 2023, Ho Chi Minh, Vietnam.  
  • Conference paper: Wee, G. W. E. & Ting, I. S. T. (2023). Harnessing Disruptive Technologies for Agricultural Revolution: A Systematic Literature Review on Impact and Sustainability. Paper presented for The 5th International Conference on Business, 11th – 12th December 2023, Ho Chi Minh, Vietnam. 
  • Conference paper: Jee, T.W., Wee, G. W. E., Zhao, S., & Daronkola, H. K. (2023). Motivational and emotional effects on consumers’ purchases of luxury products in the metaverse. Paper presented for The Mystique of Luxury Brands (MLB) Conference, 9th – 10th November 2023, Ho Chi Minh City, Vietnam.
  • Conference paper: Wee, G. W. E., Wong, M. H. J., Bong, R. F., & Leng, P. C. (2021). ‘Design Studio in COVID-19: The State of Mental Health and the Challenges of Online Learning among Architecture Students of Malaysian Universities’ Proceedings for the Borneo Education Research Conference (BERC) 2021, 14 – 16 December, Sarawak, Malaysia.
  • Conference paper: Leong, HJ., Badiozaman, IF., Wee, G. W. E., & Wong, W (2021). ‘Bridging the digital marketing skills gap: a digital marketing professional training course case study’ Proceedings for the 4th International Conference on Management and Entrepreneurship (i-COME) 2021, 22 – 24 July, Sarawak, Malaysia.
  • Conference paper: Leong, HJ., Badiozaman, IF., & Wee, G. W. E. (2021). ‘Challenges, perceptions and implementation of a digital marketing post-training mentorship program’ Proceedings for the 4th International Conference on Management and Entrepreneurship (i-COME) 2021, 22 – 24 July, Sarawak, Malaysia.
  • Conference Proceeding Wee, G. W. E., & Devanthran, H. (2019, October). The Development of Smart Farming Technologies and Its Application in Malaysia. Paper presented at International Conference on Industry 4.0, Kuala Lumpur, Malaysia. Retrieved from E-ISBN: 978-967-17333-0-1.
  • Conference Proceeding Devanthran, H., Wee, G. W. E., Ting, I. S. T, & Andam, J. L. (2019, October). Factors Affecting the Purchase Decision on Selective E-Hailing Services As Perceived By Selective Customers in Kuching. Paper presented at International Conference on Industry 4.0, Kuala Lumpur, Malaysia. Retrieved from E-ISBN: 978-967-17333-0-1.
  • Invention Yii, K. J., Afzol, H., Wee, G. W. E., Shella, G. B., Wan, L. & Wei, J. (2023). ‘Dynamic Connectedness Among Clean and Dirty Energies: New Insight From Hydrogen Energy.’ Invention for the UNIMAS Innovation and Technology Exposition 2023 (InTEX23), 23 – 24 August 2023, Sarawak, Malaysia.
  • Journal Wee, G. W. E. & Ting, I. S. T. (2023). Development of Smart Farming Technologies in Malaysia – Insights from Bibliometric Analysis. Journal of Agribusiness Marketing, 10-1.
  • Journal Lim, W. M., Chin, M. W. C., Ee, Y. S., Fung, C. Y., Giang, C. S., Heng, K. S., Kong, M. L. F., Lim, A. S. S., Lim, B. C. Y., Lim, R. T. H., Lim, T. Y., Ling, C. C., Mandrinos, S., Nwobodo, S., Phang, C. Su. C., She, L., Sim, C. H., Su, S. I., Wee, G. W. E., & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 1–14. (Scopus Q3 journal)
  • Journal Wee, G. W. E. & Lim, A. S. S. (2022). Factors Influencing the Behavioral Intention for Smart Farming in Sarawak, Malaysia. Journal of Agribusiness Marketing, 9-1.
  • News Article Wee, G. W. E. (2023, December 8). Revolutionising Sarawak’s agriculture through smart farming. New Sarawak Tribune.
  • News Article Ting, I. S. H., Wee, G. W. E., & Lim, W. M. (2022, July 22). How to be a knowledgeable entrepreneur? Swinburne University of Technology Sarawak.