Staff Profile

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Dr Gabriel Wee Wei En

Lecturer, Business
Doctor of Business Administration (AeU); Master of Business Administration (Swinburne); Bachelor of Commerce (Accounting & Finance) (Swinburne); GradCert T&L in HE (Swinburne)

Faculty of Business, Design and Arts

Office No:082-260622
Fax No:+60 82 260 815
Room No: B341
Email: gwewee@swinburne.edu.my
Google Scholar


Dr Gabriel Wee is a lecturer in Entrepreneurship with the Faculty of Business, Design and Arts. He is a Certified HRDF Trainer and has developed and delivered digital marketing modules to managers, executives and business owners in Malaysia. He is also a partner/director in companies from business consulting, training and development and agriculture industry. As a recognized expert in the field of Entrepreneurship and Business Innovation, Dr. Gabriel has served in leadership positions for several committees and has actively engaged in the community, winning projects worth more than RM1 million. With a portfolio that showcases impact and change, he inspires and prepares the next generation of business leaders to make a difference in our society and the world.

Research Interests

Industry 4.0/5.0, Agritech, Digital Marketing, Digital Entrepreneurship

Teaching Areas

Entrepreneurship and Opportunity; Launching New Business Ventures; Startup Funding and Investment; Lean Startup Springboard; Innovative Business Practice; Business Consulting Project; Global Culture

Recent Media

Wee, G.W.E., & Ting, I. S. T. (July, 2022). How to be a knowledgeable entrepreneur? Campus and Beyond. https://www.swinburne.edu.my/campus-beyond/how-to-be-a-knowledgeable-entrepreneur.php

Swin-Pitch 2021

Title: Experts, academics assist in Swinburne’s workshop

Title: Industry, academics groom teams for Swinburne competition

PENJANA B40 Program 2020 – 2021
Title: Swinburne conducts PENJANA programme for 20 women entrepreneurs

Title: Women entrepreneurs trained under Penjana

UN Hult Prize Award
Title: First Hult Prize winners on campus

Training & Consultancy

  • Project Leader/Trainer, HRDF B40 Development Program: Empowering Women in Entrepreneurship and Business Innovation; Project value: RM29,095* (1st round)
  • Project Leader/Mentor, SEDC: Sarawak Digital Upskilling Program; Project value: RM497,500
  • Project Leader/Consultant/Trainer, SDEC: Program Delivery Partner for Digital Innovation Hub; Digital Marketing Training and Development Program; Project Value: RM522,000
  • Project Leader/Consultant, SECA: Sarawak Digital Enabler; Project Value: RM800,000
Training & Development

  • Co-Trainer, Sarawak Civil Service Onboarding Training (Leadership Institute), Title: Case Study Analysis: Action-Based Learning Approach (3-day program)
  • Facilitator, Sarawak Economic Planning Unit, Title: Lab Session (1-day program)
  • Presenter, L&T Sharing Session by Academic Staff. Title: Improving Student Engagement in a Virtual Classroom (30 minutes)
  • Presenter, Social Innovation Discussion (Curtin Sarawak), Title: Factors Influencing the Adoption of Smart Farming Technologies Among the Smallholder Farmers in Sarawak

Entrepreneurship & Innovation

  • Project Leader, Swin-Pitch: Business Idea Competition 2021, Title: Innovation in COVID-19 and Beyond
  • Project Leader, Swin-Talk 2021, Title: Success Stories of Eminent Entrepreneurs
  • Mentor, Hult Prize Award 2021, Team AgriGo, Regional Finalist
  • Team Advisor, 20th National Inter Varsity Accounting Quiz
  • Co-Organizer, Swinburne Sarawak X JCI Kuching Startup Fun Learning Workshop 2022
  • Advisor/Expert, Hult Prize Campus Program 2023
  • Research Outputs

Research Outputs

  • Book Chapter: Fung, C.Y., Wasudawan, K, and Wee, G. W. E. (A book chapter proposal submitted). Heir or Heiress? The choices of Millennial Women in Family Firms. In Neergaard, H, Trevinyo-Rodriguez, R.N. and Birdthistle, N. (eds). Research Handbook on Women and Family Firms. Edward Elgar Publishing.
  • Journal Wee, G. W. E. & Ting, I. S. T. (2023). Development of Smart Farming Technologies in Malaysia – Insights from Bibliometric Analysis. Journal of Agribusiness Marketing, 10-1. doi.org/10.56527/fama.jabm.10.1.3
  • Journal Lim, W. M., Chin, M. W. C., Ee, Y. S., Fung, C. Y., Giang, C. S., Heng, K. S., Kong, M. L. F., Lim, A. S. S., Lim, B. C. Y., Lim, R. T. H., Lim, T. Y., Ling, C. C., Mandrinos, S., Nwobodo, S., Phang, C. Su. C., She, L., Sim, C. H., Su, S. I., Wee, G. W. E., & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 1–14. https://doi.org/10.1002/joe.22162 (Scopus Q3 journal)
  • Journal Wee, G. W. E. & Lim, A. S. S. (2022). Factors Influencing the Behavioral Intention for Smart Farming in Sarawak, Malaysia. Journal of Agribusiness Marketing, 9-1. doi.org/10.56527/jabm.9.1.4
  • Conference paper: Wee, G. W. E., Wong, M. H. J., Bong, R. F., & Leng, P. C. (2021). ‘Design Studio in COVID-19: The State of Mental Health and the Challenges of Online Learning among Architecture Students of Malaysian Universities’ Proceedings for the Borneo Education Research Conference (BERC) 2021, 14 – 16 December, Sarawak, Malaysia.
  • Conference paper: Leong, HJ., Badiozaman, IF., Wee, G. W. E., & Wong, W (2021). ‘Bridging the digital marketing skills gap: a digital marketing professional training course case study’ Proceedings for the 4th International Conference on Management and Entrepreneurship (i-COME) 2021, 22 – 24 July, Sarawak, Malaysia.
  • Conference paper: Leong, HJ., Badiozaman, IF., & Wee, G. W. E. (2021). ‘Challenges, perceptions and implementation of a digital marketing post-training mentorship program’ Proceedings for the 4th International Conference on Management and Entrepreneurship (i-COME) 2021, 22 – 24 July, Sarawak, Malaysia.
  • Conference Proceeding Wee, G. W. E., & Devanthran, H. (2019, October). The Development of Smart Farming Technologies and Its Application in Malaysia. Paper presented at International Conference on Industry 4.0, Kuala Lumpur, Malaysia. Retrieved from E-ISBN: 978-967-17333-0-1.
  • Conference Proceeding Devanthran, H., Wee, G. W. E., Ting, I. S. T, & Andam, J. L. (2019, October). Factors Affecting the Purchase Decision on Selective E-Hailing Services As Perceived By Selective Customers in Kuching. Paper presented at International Conference on Industry 4.0, Kuala Lumpur, Malaysia. Retrieved from E-ISBN: 978-967-17333-0-1.