Swinburne University of Technology Sarawak is pleased to offer the first 3-day Google Analytics Certification Workshop (official Google syllabus and conducted by certified regional Google trainer) in Kuching, Sarawak. The 1st intake in June 2018 of this world-class executive training programme is now open for registration. Seats are limited.
ClickAcademy Asia (CAA), a partner of Swinburne University of Technology Sarawak would be delivering this Google Analytics course. CAA is a leading regional digital marketing training provider and official Google Partner Academy in Singapore and Malaysia.
This course fee is fully HRDF claimable. The programme is designed to give you a good foundation, better understanding and learn the Best Practices of Google Analytics. You will be guided through a mix of presentations, case studies, practice techniques, class discussions and role play activities. At the end of the Day 3, participants will be prepared to undertake the online Google Analytics certification exam (90 minutes).
Upon completion, you will receive two certificates:
Why You Should Attend This Course:
This 3-day Google Analytics Certification course is a comprehensive web analytics course that covers topics from basic setup and configuration, to advanced tracking features. The course comprises of 3 modules:
Analytics 101 introduces the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. Participants will also be shown how to apply these Google Analytics skills to their own websites.
Analytics 201 expands on the fundamentals, and gives a deeper understanding on the metrics behind web analytics, advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors’ engagement and creating advanced goals.
Analytics 301 helps participants to uncover more details and insights in their Google Analytics data by tackling topics like customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements.
Note: Participants are required to bring laptop for hands on exercises and online exam.
Register 2 pax and above, RM 2,100/pax
– Target beneficiaries, course objectives and course content.
Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, business analysis, web development and sales will benefit from this intensive course. Participants are deemed to have some practical knowledge of Google Analytics and use this in their daily work.
Participants will be able to:
Participants are required to attend all 3 days of the programme, which focus on specific training skillsets. The topics covered during the programme include:
Day 1: Analytics 101
Getting Started with Google Analytics
Goals & Ecommerce
Actionable Insights and the Big Picture
Day 2: Analytics 201
Best Practices: Clean Data
Best Practices: Advertising and Marketing
Best Practices: Engagement
Best Practices: Conversion
Best Practices: Sharing with the Organisation
Day 3: Analytics 301
How Google Analytics Works
Google Analytics Tracking Code
Cleaning Up Your Data
Managing Cookies and Tracking
GAIQ Certification Exam
– Entry requirement and application process.
As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along your laptop for the entire duration of the course for hands on exercises and online exam.
To apply for this course, please fill this online registration form.
For more enquiries, please contact Assoc. Prof. Patrick Then at:
Phone: +60 82 260 682
Please refer to the link below for the course brochure: