“I want to learn how to combine business research with creative design thinking and industry technical skills”

“I want to learn how to combine business research with creative design thinking and industry technical skills”

Bachelor of Business (Management and Digital Media)

R/345/6/0872 | MQA/SWA9686 (01.11.2027)

The Bachelor of Business (Management and Digital Media) is designed to equip students with the knowledge and skillsets needed by managers for a career in business management complemented with the discipline of design. Graduates will be able to combine research, creative design thinking and industry relevant technical skills in a range of multimedia design applications all the while having a more critical and collaborative mindset to develop shared understandings with diverse others within and across organizations.

February, September

3 years

Course details

Course objectives

Upon successfully completing the Bachelor of Business (Management and Digital Media) students will be able to:

  1. Define and integrate theoretical principles applicable to management and digital media and apply those principles in a range of business and design practices
  2. Systematically review and critically evaluate research from a variety of sources in order to make informed judgments on options for innovatively solving a range of problems that arise in business and design contexts
  3. Formulate creative solutions to exercise critical thinking and judgment that are fit for purpose and demonstrate cognisance of the impact of business and design decisions on the triple bottom line
  4. Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  5. Communicate a range of creative ideas by applying principles of sustainability and respectful design through planning, problem solving, decision making, evaluating and implementing business and design solutions, as appropriate to the audience
  6. Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new and advanced technologies with responsibility and accountability
  7. Work collaboratively in diverse groups and contexts

Course structure

For completion of the Bachelor of Business (Management and Digital Media) students are required to complete a total of 22 units plus 1 double-credit unit (300 credit points) consisting of:

  • 11 Business core units
  • 12 Design core units

Units of study

Fees & scholarships


Malaysian students
RM27,240 (annual)
International students
RM34,504 (annual)

* The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.


At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.

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Entry requirements

Entry Requirements

Assess your eligibility for entry to Swinburne Sarawak.

English Requirements

Find out more about English language requirements.

Application process

Apply for this course by following the step-by-step process from the links below.

Career opportunities

The skills acquired in your degree will equip you for roles with supervisory and management in the fields such as design consultancies, design management, advertising agencies, business administration, planning and design and events management.

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