This intensive 2-day introductory course in social media marketing and crisis management is designed to get you to understand the impact of social media like Facebook, Instagram, LinkedIn, YouTube and WhatsApp on your business and how to take advantage of these opportunities. Also, to develop an online influencer marketing strategy to develop online word of mouth.
This HRDF claimable programme aimed to prepare you to effectively manage any crisis on social media platforms. You will learn various prevention, mitigation, response and recovery methods in critical situations and be able to apply them effectively on any platform.
Upon completion, you will receive the “2 Day Social Media Marketing and Crisis Management Training” certification from Swinburne University of Technology Sarawak and ClickAcademy Asia. ClickAcademy Asia is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses.
– Target beneficiaries, course objectives and course content
Ideal for marketing professionals and management staff looking for an intensive introduction to using social media channels within a marketing strategy.
Participants will be able to:
This 2-day course covers:
SETTING THE STAGE
THE CASE FOR SOCIAL MEDIA
SOCIAL MEDIA CHANNELS
SOCIAL MEDIA CRISIS MANAGEMENT
SOCIAL MEDIA MEASUREMENT
– Entry requirements and application process.
As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along a laptop for the entire duration of the course for hands on exercises.