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Agentic AI: The Next Frontier for Business Advantage

by Dr Edith Lim Ai Ling Agentic AI enables  organisations to move from automation to autonomous decision-making, improving efficiency, scalability, and long-term business performance. Artificial intelligence has already transformed how organisations search for information, manage operations, and interact with customers. …


Pantone Colour of the Year 2026 and Cloud Dancer

By Jasmine Ng Kia Mian Pantone Colour of the Year 2026, Cloud Dancer, reflects global fatigue and a shared desire for pause and reset. Pantone and The Emotional Tone of Each Year Pantone’s Colour of the Year often sets the …


From Comics to ChatGPT: Responsible Technology Use and AI Adoption

By Choo Chian Hou What Families, Schools, and Workplaces Can Teach Each Other About New Technology “Papa, look, this is K-emblem,” my five-year-old said, showing what he had drawn on his LCD tablet. Under it, he had written one word: …


The Multifaceted Role of Marketing In Entrepreneurship

By Dr Cynthia Phang Su Chen Marketing equips entrepreneurs with essential strategies for consumer insights, branding, pricing, promotion, and relationship management that drive business growth and competitive advantage. Marketing in Entrepreneurship Entrepreneurship drives economic growth and innovation, and marketing proves …


Entrepreneurship and Sustainability: Building a Greener Future Through Innovation

By Irving Ting Shou Hui Entrepreneurship and sustainability are reshaping industries by driving innovation, fostering green solutions, and building resilient communities for the future. In the fight against global issues like social injustice, resource depletion, and climate change, entrepreneurship has …


Shift in Media Power and Innovative Communication Strategies

By Dr. Ngo Bich Ngoc A shift in media power is reshaping journalism and highlighting innovative communication strategies to engage new generation readers across digital platforms.   In recent years, the relationship between news organizations and the public has undergone …


Malaysia’s Cultural Diversity as a Business Advantage

Dr Shatha Abu-Mahfouz Malaysia’s multicultural society gives businesses a strategic edge in a globalised economy. It highlights the importance of cultural intelligence, inclusive practices, and global awareness that drives innovation and customer engagement. In today’s hyper-connected world, businesses operate within …


The Power of WIL

Tired of theoretical assignments? Are you ready for real impact? Bridge the gap between theory and practice with Swinburne Sarawak’s transformative Work Integrated Learning (WIL) program. Picture this: You’re walking into your dream company, not as a visitor, but as …


Virtual Entertainment is Changing Business

By Dr Heng Kiat Sing and Eunice Law Virtual entertainment, driven by virtual idols, AR/VR, and immersive media, is transforming business models, audience engagement, and global markets. The way we experience entertainment is changing faster than ever. No longer limited …


Marketing in Southeast Asia: Culture Meets Strategy

By Professor Cham Tat Huei Businesses are navigating Southeast Asia’s diverse cultural and digital landscape by creating effective and localised marketing strategies that drive growth. In the current age of globalisation coupled with the presence of digital transformation, the marketing …