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References

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Manage references with EndNote

Store and manage your references and create bibliographies in Word.


Manage references with EndNote

Store and manage your references and create bibliographies in Word.


References

Browse all our reference collections.


Manage references with EndNote

Store and manage your references and create bibliographies in Word.


From Heritage to Shelf: How Packaging Can Keep Sarawak’s Food Stories Alive

by Rosedelina Binti Mustapha Good food packaging design requires cultural research rather than AI-generated shortcuts. This is the approach that will keep Sarawak’s heritage food products and their stories relevant to new audiences. There is a wealth of knowledge, culture …


Innovation, Technology and Marketing: Practical Insights for MSMEs in the Digital Era

by Dr Cynthia Phang Su Chen AI marketing for MSMEs means combining AI-generated advertising, AI-driven search and carbon tracking with human judgement to build trust and stay competitive. AI Marketing for MSMEs Innovation and technology are reshaping how micro, small, …


Making Smarter Business Decisions with AI: Balancing Efficiency and Human Well-Being in Sarawak

by Dr Clarice Chua Sarawak SMEs get the most from AI when they use it to solve specific problems while protecting staff wellbeing and customer trust. Artificial Intelligence (AI) is no longer a distant sci-fi concept reserved for global tech …


Turning Global Diversity Strategy into Measurable Business Advantage

by Tanya Singh, Postgraduate Student, Faculty of Business, Design and Arts Organisations that embed global diversity strategy into procurement, talent, and operations – rather than treating it as symbolic – build measurable resilience and competitive advantage. Global diversity strategy is …