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References

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Manage references with EndNote

Store and manage your references and create bibliographies in Word.


References

Browse all our reference collections.


Manage references with EndNote

Store and manage your references and create bibliographies in Word.


Entrepreneurship and Sustainability: Building a Greener Future Through Innovation

By Irving Ting Shou Hui Entrepreneurship and sustainability are reshaping industries by driving innovation, fostering green solutions, and building resilient communities for the future. In the fight against global issues like social injustice, resource depletion, and climate change, entrepreneurship has …


Shift in Media Power and Innovative Communication Strategies

By Dr. Ngo Bich Ngoc A shift in media power is reshaping journalism and highlighting innovative communication strategies to engage new generation readers across digital platforms.   In recent years, the relationship between news organizations and the public has undergone …


Malaysia’s Cultural Diversity as a Business Advantage

Dr Shatha Abu-Mahfouz Malaysia’s multicultural society gives businesses a strategic edge in a globalised economy. It highlights the importance of cultural intelligence, inclusive practices, and global awareness that drives innovation and customer engagement. In today’s hyper-connected world, businesses operate within …


The Power of WIL

Tired of theoretical assignments? Are you ready for real impact? Bridge the gap between theory and practice with Swinburne Sarawak’s transformative Work Integrated Learning (WIL) program. Picture this: You’re walking into your dream company, not as a visitor, but as …


Virtual Entertainment is Changing Business

By Dr Heng Kiat Sing and Eunice Law Virtual entertainment, driven by virtual idols, AR/VR, and immersive media, is transforming business models, audience engagement, and global markets. The way we experience entertainment is changing faster than ever. No longer limited …