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References

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Manage references with EndNote

Store and manage your references and create bibliographies in Word.


References

Browse all our reference collections.


Manage references with EndNote

Store and manage your references and create bibliographies in Word.


From Comics to ChatGPT: Responsible Technology Use and AI Adoption

By Choo Chian Hou What Families, Schools, and Workplaces Can Teach Each Other About New Technology “Papa, look, this is K-emblem,” my five-year-old said, showing what he had drawn on his LCD tablet. Under it, he had written one word: …


The Multifaceted Role of Marketing In Entrepreneurship

By Dr Cynthia Phang Su Chen Marketing equips entrepreneurs with essential strategies for consumer insights, branding, pricing, promotion, and relationship management that drive business growth and competitive advantage. Marketing in Entrepreneurship Entrepreneurship drives economic growth and innovation, and marketing proves …


Entrepreneurship and Sustainability: Building a Greener Future Through Innovation

By Irving Ting Shou Hui Entrepreneurship and sustainability are reshaping industries by driving innovation, fostering green solutions, and building resilient communities for the future. In the fight against global issues like social injustice, resource depletion, and climate change, entrepreneurship has …


Shift in Media Power and Innovative Communication Strategies

By Dr. Ngo Bich Ngoc A shift in media power is reshaping journalism and highlighting innovative communication strategies to engage new generation readers across digital platforms.   In recent years, the relationship between news organizations and the public has undergone …


Malaysia’s Cultural Diversity as a Business Advantage

Dr Shatha Abu-Mahfouz Malaysia’s multicultural society gives businesses a strategic edge in a globalised economy. It highlights the importance of cultural intelligence, inclusive practices, and global awareness that drives innovation and customer engagement. In today’s hyper-connected world, businesses operate within …