By Dr Joel Than Chia Ming Artificial Intelligence is revolutionizing business by driving innovation, operational efficiency, and growth, offering strategic advantages for both large corporations and SMEs while addressing challenges like cost, complexity, and ethics. Recent research and industry insights …
By Dr Cynthia Phang Su Chen Purpose-driven marketing integrates sustainability into business strategies, fostering consumer trust, brand loyalty, and stakeholder engagement for a sustainable future. Sustainability has emerged as one of the most pressing global concerns in recent years. The …
By Dr Edith Lim Ai LingAI has the potential to revolutionize education by personalizing learning, adapting to individual needs, and enhancing student engagement through innovative technologies like virtual and augmented reality.Artificial Intelligence (AI) has gradually transformed the education sector by …
By Jacob TingEmbracing diversity, equity and inclusion drives innovation and success.In today’s interconnected world, the principles of Diversity, Equity, and Inclusion (DEI), alongside Inclusive Leadership and Psychological Safety in the Workplace, are essential for any organization aiming for long-term success.These …
By Dr Christina YinIn an age where AI can instantly generate flawless content and correct grammatical errors, human creativity remains unparalleled.In this age of AI writing, I remain entralled with the art of writing. And all this despite we now …
By Tatyana Bastrygina, PhD CandidateInstagram influencers play a pivotal role in shaping consumer perceptions and trends within the hospitality and tourism industry, using technology and data-driven strategies to drive visibility and sales.In today’s digital age, social media influencers have become …
By Tan Wau Leng, HDR CandidateUnderstanding and meeting consumer expectations through sustainability, innovation, corporate responsibility, and collaboration is crucial for long-term business success and resilience.Sustainability has become a critical focus for businesses worldwide in today’s rapidly evolving business landscape. A …
by Clarice Chua Sze Wee, PhD Candidate The readiness of older adults to adopt new technologies, and the challenges they face, requires supportive learning environments and intuitive designs of mobility service apps.As the baby boomer generation ages into their 70s, 80s, …
Whether you prefer solitude, collaborative spaces, or flexibility, Swinburne Sarawak offers study spots that help enhance your learning and studying experience.Studying effectively often depends on the right environment. Known for its vibrant learning environment and conducive teaching and learning surroundings, …
By Amran bin Abdullah, PhD CandidateA strategic mindset is essential for young Malaysian entrepreneurs to navigate challenges, capitalize on opportunities, and drive long-term success.In the rapidly evolving business landscape of the 21st century, success often hinges on the ability to …
