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Swinburne University of Technology Sarawak Campus

Databases

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Marketing

  • ABI/INFORM collection (ProQuest)Full text database. Subject coverage includes accounting, business trends, economics, finance, management techniques and management theory. Includes journals, working papers, market research reports, country and industry reports, business cases and case studies.

  • ATI (Informit )Archive database (1982-2000) of material on sport, recreation and tourism in Australia, New Zealand and the Asia-Pacific region.

  • Business market research collection (ProQuest)  Full text database. Includes international market research overviews for more than 40 industries in more than 40 countries, including regional summaries. Includes market size and share, forecasts and segments.
  • Business source complete (EBSCOhost)Full text database. Subject coverage: all aspects of business including marketing, management, human resources, information systems, operations management, accounting, finance and economics. Includes journal articles, case studies, industry profiles, market research reports, company profiles, country reports and SWOT analyses.
  • Hospitality & tourism complete (EBSCOhost)Full text database. Subject coverage: tourism and hospitality including hotel management, food and beverage management, leisure and business travel, market trends, development and investment.
  • LinkedIn LearningA database of more than 13,000 training courses in streaming video format covering business, creative and technology. Includes Microsoft Office and topics in business, professional development, statistics, design, software, IT and web development, photography, video, audio and music, CAD, 3D and animation, education and e-learning. Videos include transcripts, captioning and use screenshots, narration, live action, smart boards, charts, graphics and audio. Previously known as Lynda.com.
  • Lynda.comA database of more than 1400 training courses in streaming video format. Includes Microsoft Office and topics in business, professional development, statistics, design, IT and web development, photography, video, audio and music, CAD, 3D and animation, education and e-learning. Videos include captioning and use screenshots, narration, live action, smart boards, charts, graphics and audio.
  • MarketLine advantageFull text database. Includes company, industry, financial, and country information for every major marketplace worldwide including Australia. Industry profiles include market size, share (global or regional) and segmentation data, analysis, leading companies and five-year market forecasts.
  • Tourism, hospitality and leisure (Gale)Full text database covering all aspects of hospitality and tourism.
  • WARC.WARC provides access to global advertising and marketing information. It includes case studies, best practice guidelines, marketing intelligence, consumer insight, industry trends and marketing news from around the world. WARC also includes the International Journal of Market Research, Journal of Advertising Research, International Journal of Advertising, Admap and Market Leader.
  • World Advertising Research Center advertising and marketing knowledgeWARC provides access to global advertising and marketing information. It includes case studies, best practice guidelines, marketing intelligence, consumer insight, industry trends and marketing news from around the world. WARC also includes the International Journal of Market Research, Journal of Advertising Research, International Journal of Advertising, Admap and Market Leader.