Researching an industry or market for a product or service involves looking at a variety of information sources. This will allow you to give a balanced view and a more complete explanation of the industry. Experts in industry research crosscheck a variety of primary sources, with media commentary and expert analysis.
As an investor, there’s one thing that gets Christine Christian excited: cold hard facts.
Wenzel, AM 2012, The entrepreneur’s guide to market research, Books
24×7, Inc. Santa Barbara, Calif., Praeger.
Everyday, articles about industries, markets, consumer behaviour and the economy are written and published in all sorts of news sources, both online and in print, formal (such as newspapers) and informal (such as blogs). So this is a rich source for you to search for industry information.
Industry and trade associations can be a very useful source of information when researching an industry. Publications from trade and industry associations are indexed specifically in databases such as Business Source Complete.
Bodies to find out if the Industry you are researching has an association in Australia or to look for associations that are in your target market groups. For overseas industries, try Marketline Advantage or search the Internet for one. (eg Federal Chamber of Automotive Industries).
Trove is a good place for historical Australian industry research.
Company information is a key component of your research, see the Library Subject Guide on Companies.
You can browse a list of Industry Profiles for different countries in Business Source Complete, also.
WARC provides access to global advertising and marketing information.
Government information is an important component of industry research. Try to think of the regulatory bodies that might be involved in helping or limiting your industry. There will be many different sources for government information, here are a few starting points below.
AusTrade Industry and Country Information
Market Research not just facts and figures this is an export focused “how to” guide from AusTrade
Contains financial ratios for Australian listed companies and MINT Global and Orbis contain ratios for international companies. You can find industry ratios in IBISWorld Industry Market Research Reports and Marketline http://advantage.marketline.com/ need to verify industry reports.